How Not to Create a Crisis:
by Shabbir Safdar, founder of Virilion. . December 15, 2009
"This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.
"However, you will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.
"Alexander H. Stopp is an attorney representing two men, Wolfgang Werlé and Manfred Lauber, who were convicted of killing a German actor, Walter Sedlmayr. Sedlmayr had been tied up, stabbed in the stomach with a knife and beaten on the head with a hammer. Werlé and Lauber, former business associates of Sedlmayr, were found guilty of his murder and sentenced to life in prison. They were each released in the last two years.
"German law provides convicted criminals the right to have news accounts scrubbed of their identity after their debt to society has been paid. The pair successfully used the German legal system to have their names removed from the German-language Wikipedia, which had previously identified them."