No, this is not about those unsolicited e-mails you've been getting. This article appeared in PR News, one of the finer publications covering the PR beat. Although it’s about PR, it’s really about interviewing and journalism. Just like a marketing person does a better job by knowing how the customer thinks, PR people do a better job by knowing how the reporter thinks. Great list of interviewing styles.
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May 12, 2009
“Every so often, I stumble across an article attempting to psychoanalyze reporter’s styles. Some writers talk about machine gunners—reporters who fire one question after another after another. Others believe reporters follow specific patterns. Just last week, a writer labeled some media inquisitions as “sneak attacks.”
“Let me clear up a few things. As a reporter for 20 years, I’m here to tell you reporters don’t sit around planning how to get you. They don’t approach stories by consciously saying, “What type of questioning pattern should I use on this one?” In fact, if my cronies and I were discussing this, we’d have a few good laughs.”