The typical PR practitioner salivates when a reporter calls and asks for the names of a few customers who’ve used the product he/she is promoting. Unfortunately, few take the time and trouble to prepare for such strokes of "luck." How do you prepare for “luck”? This article suggest three steps that are worth heading lest the “luck” becomes “pot luck.”
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Good Pitch Tuesday: Customer Proof is in Preparing the Pudding!
“You know this, but often forget, but when a journalist is writing about a service or product they seek firsthand accounts from customers because stories that feature a testimonial are far more engaging and add credibility to the feature.“Unfortunately, many PR folks don’t take the following three crucial and simple steps to identify press-worthy spokespeople who are willing to talk as happy customers, so when a reporter or a blogger or anyone these days asks for a client testimonial a terrific story often slides down the tubes. It’s “Oh no!” instead of “Yes We Can!”
“No matter what business you’re in or promoting, if someone wants media attention, someone in the media will someday want to speak to customers. Here’s what to do when get the I Want A Customer demand:”
