The current Tiger Woods media attention brings to mind the importance of crisis management. This article is a summary of what should be done if the "fit hits the sham." This list would not have helped Woods, but if you're handling PR for a company and the crisis is not of its doing, this is a comprehensive list of what to do. The only thing missing from is the recommendation to plan. Start with the vulnerabilities (what could happen) then plan out scenarios for each.
Click on the title to access the complete article.
5 Tips To Help Small Business Handle Crisis PR
| google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); |
|
"If you watch “60 Minutes,” you know the pressure a company or person feels when it’s under media scrutiny. But crises don’t just happen to big companies, they can also happen to small business. An accident at the business site, a disgruntled employee reveals unflattering details about the business, or a customer complains about the company’s products or services will often bring a reporter to your door.
"Here are some tips for interacting with local reporters looking for the “big scoop.”"
