The current Tiger Woods media attention brings to mind the importance of crisis management. This article is a summary of what should be done if the "fit hits the sham." This list would not have helped Woods, but if you're handling PR for a company and the crisis is not of its doing, this is a comprehensive list of what to do. The only thing missing from is the recommendation to plan. Start with the vulnerabilities (what could happen) then plan out scenarios for each.
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"If you watch “60 Minutes,” you know the pressure a company or person feels when it’s under media scrutiny. But crises don’t just happen to big companies, they can also happen to small business. An accident at the business site, a disgruntled employee reveals unflattering details about the business, or a customer complains about the company’s products or services will often bring a reporter to your door.
"Here are some tips for interacting with local reporters looking for the “big scoop.”"