Public Information on PR & Comm.: I heard it on the radio just the way we said it.
Yes, it is possible to get your re-recorded story on the radio. It must follow the same guidelines as news releases, howeve, with an audio release you're in control of what is said. The station may edit at will, but in order to gain their interest you may want to come pointers included in today's article.
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"Over the past few years in public radio, there's been a push toward what editors like to call 'scenes,'" says Andrea Shea, arts and culture reporter for WBUR, Boston's NPR affiliate. "This is the opportunity for reporters to go somewhere to get sound and interviews that occur with a backdrop. Radio should always have life like that—adding to the overall experience of telling a story."
"The lesson for PR: "It's always helpful to be illustrative," she explains. "Pitching sound-rich stories are the key in radio. If there's a strong audio element—that surely helps. This can include concerts, rehearsals, meetings, tours, film clips and music," she explains."
