In discussing newsletters, we mention that newsletters can target various stakeholders including employees, management, investors, the community and legislators. This article discusses newsletters to customers and the role they can play in the communication strategy of an organization.
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December 14th, 2009 (7:00am) Amber Riviere
"They might seem a little old-fashioned, but newsletters can be a great way to stay in touch with customers and prospects, and increase revenue to your business.
"There have been times when I’ve pulled out all the marketing stops and still had my newsletter outperform every other medium. I think there are a few reasons for this."1. The people who are receiving your newsletter really want to receive it."