OK, getting mentioned on a podcast is not exactly the same as getting an appearance on 60 Minutes, but the pitching technique remains the same.  This article appears on The Bad Pitch Blog whose mission is usually to criticize bad pitches.  This time, however, they praise the "pitcher" for having done things right. Subscribe to this blog to learn what mistakes to avoid.  

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Good Pitch: Sound Content Nets Podcast Placement

"Our latest good pitch comes from Tamara Gruber with Red Giant Consulting (alas, no relation to Macgruber, we checked). Her pitch is to some discerning, fellow PR colleagues – Shel Holtz and Neville Hobson of the For Immediate Release podcast."