If one of the goals of public relations is to mange an organization’s reputation, being socially responsible is certainly a good way of achieving that goal. Yet Corporate Social Responsibility (CSR) sounds like an oxymoron because the understood goal of a profit generating organization is maximize its profits. Do you buy hamburgers at McDonald’s because of Ronald McDonald House? Do you buy Microsoft Windows because Bill and Malinda Gates donate computers to schools? Do you buy Avon products because they support the Avon Walk for Breast Cancer? This article discusses the reasons and benefits of CSR.
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