OK, so you've somehow captured a reporter's attention by using a press release, a well timed phone call, a twitter, blog or any of the other social media tactics. What do you suppose the reporter will do next? Call you? He or she may do that eventually, but the next likely step will be to visit your web site. That's why it's critical to include a newsroom on that site. The video you're about to see details eight simple steps to make your newsroom friendly to news people. BTW, it starts by denigrating the tried-and-true, mailed press release. Don't let that take away from the tips it offers. They're only trying to make a point.