A key objective of organizational communication is to drive traffice to you website. Whether you’re writing a press release or revamping your website, Search Engine Optimization (SEO) is key to achieving that goal. This white paper debunks some SEO myths and misconceptions. Look for the title (Ten Myth-Conceptions...) above the "Creating an Email Marketing Plan," another white paper which may also be of interest. This could require free registration, but is well worth the trouble.
“Whether you’re an experienced marketing manager, or just starting your career, it’s
imperative that you know the fundamentals of search engine marketing and optimization.
Making the wrong decisions about your web site can cost your company time, money and
lost business. If for no other reason, you certainly don’t want to let your boss know you’re a
“Although the rules frequently change, there are myths and half truths that just need to be put
to rest forever. I’ve researched what I believe are ten of the most egregious offenders for
your reading pleasure. Let’s get started, shall we…”