Public Information on Public Relations and Communications: Advertising and PR meet at a bar..
The gist of this article is that PR and Advertising people should work together. This is like suddenly discovering that a car’s engine and transmission should work together. Duh!! Yes, they are two distinct disciplines, but their ultimate goals are the same: positively impact the prospect’s awareness, perception and attitude about your product/organization. That they work in tandem and unison is essential. The very fact that Ms. Howell (the author) saw fit to write this article is an indication that this may be a revolutionary concept to some. Maybe now someone will write an article as to why marketing and sales should work together. Don’t get me started.
PS. Ms Horwell offers a free booklet on how PR positively impacts a business. Worth reading.
Click on the headline to access the article.
It's My PR Story (And I'm Stickin' To It)
by Vanessa Horwell, Yesterday, 5:00 AM
PR (read: effective PR) has moved on from the dinosaur days of the fax machine. That may surprise you. PR and marketing departments, teams and agencies should be working together in beautiful harmony to achieve our clients' common goals, not as separate entities who are pitted against each other and work against each other. Isn't that obscenely stupid -- not knowing what the right arm is doing from the left? What affects mobile marketing companies, ad agencies or social media experts is also affecting PR firms. We're sort of all in this together.
As a PR person, I want to get to know you better. I want to know what you're doing and what campaigns you're working on, and how I (and my peers) can be more relevant to your work and our mutual clients' goals. What I do, and what thousands of great agencies out there do is to create meaningful visibility for our clients. Visibility that prompts people to think, react, act or just remember. Isn't that what you do as well? I just do it in a different way, but that doesn't mean we can't be friends.
