All Blog Posts

Public Information on Public Relations & Communication: Diagnosing the Speech on Health Care

9/11/2009 4:42pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} If you are a communication specialist, listening and studying speeches is an important part of what you do.   I don’t suppose there are very many critics of the president’s public speaking ability, but there are critics of his presentation skills. TJ Walker can always be counted on to chime in after a major presidential address. &

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Public Information about Public Relations and Communication: Using Your Newsroom to Generate News

9/11/2009 2:36pm, Peter Hercky - Communication

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Public Information about Public Relations: Is Bad PR as good as Good PR?

9/10/2009 11:44am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} “I don’t care what they say about me as long as they spell my name right,” is a quote attributed to Samuel Goldwyn.   Not everyone agrees.   While most PR people shake at the thought of bad PR, the truth is that Philadelphia Eagles have probably gotten more coverage since hiring Michael Vick and people of all "fannage" want to know how he's doing. &

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Public Information about Public Relations: Creativity has its price, but no one cares when it scores

9/9/2009 4:01pm, Peter Hercky - Communication

Great ideas come and go.  When it comes to PR, great ideas tend to cost a lot of money.  If they flop, that's a problem and there's always a risk of flopping.  What exactly is creativity? Here are sever PR ideas that worked.  Even if you replicate them for your client you may not reap the same rewards.  Unfortunately, the author does not provide reasons for their successes.  Maybe someone will amass PR ideas that failed.  Now, from that we can learn.   Click on the title to access the complete article.   Seven Creative PR Ideas Creativity can do well to help get a message out.

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Public Information on Public Relations and Communication: Healines Make or Break your Writing

9/8/2009 9:52am, Peter Hercky - Communication

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From the Director's Deck: Labor Day and Labors of Love

9/7/2009 9:07am, Craig R. Scott - Communication

  As I walked outside this morning to hang my U.S. flag in honor of Labor Day, I was thinking about what Labor Day means to most of us.   It is the symbolic end of summer and a great excuse to use the barbecue grill one last time. &

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Education -- It's easy for Americans to take it for granted

9/5/2009 3:37pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

A meditation on the book Three Cups of Tea As we begin a new semester at the School of Communication and Information, I've been thinking about how easy it is for Americans to learn and become educated. Each village, town and city in the US not only has a school, but many have multiple schools, colleges, and libraries where we can learn from others and pursue our own interests through reading and using media. This is not true everywhere.

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Public Information on Public Relations and Communication: Effective Public Speaking in 7 Steps

9/4/2009 10:15am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Richard Zeoli, as you will read from the intro, works with the Eagleton Institute at Rutgers.   He has written extensively about the subject of public speaking and this article is a distillation of his Seven Principles of Effective Public Speaking.   As I read each one I found myself saying, “Yea, that’s right on the money.”   This one is a keeper for future reference.  You may need to register, but don't worry, it's free.

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JMS Graduates Outpace National Employment Trends

9/3/2009 12:11pm, John V. Pavlik - Journalism and Media Studies

Results from a newly released national survey show that Rutgers JMS graduates from 2008 outpaced the national average for finding full-time employment  and in median annual salary. Results from a newly released national survey show that Rutgers JMS graduates from 2008 outpaced the national average for finding full-time employment and in median annual salary. At the national level, 56.3% of journalism and mass communication 2008 graduates found full-time employment in the overall field of communication. The median annual salary nationwide was $30.000.

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Public Information about Public Relations and Communication: Getting Serious about Pitching Medi

9/3/2009 11:19am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} There are many articles about pitching the media, and many of them have been recognized in this blog.   This one is a bit different in that it is tongue-in-cheek.   You’ll get a kick out of reading it and hopefully learn from it. &

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Gender and Social Media: Why Aren't Women Contributing to Wikipedia?

9/3/2009 8:44am, Elizabeth Gough-Gordon - Journalism and Media Studies

The Wall Street Journal Digits blog reported this week that a survey by the Wikimedia Foundation found that only 13% of Wikipedia contributors are women (see here for the blog). There have been some very interesting responses to this information, and an excellent analysis has been posted by Cathy Davidson at Duke University. She brings up some great points, such as how categories and definitions of social media are important in examining gender and participation in online media.

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Society as Library

9/2/2009 11:46pm, Jonathan M. Bullinger - Journalism and Media Studies; Library and Information Science

In keeping with the nature of a blog, I just wanted to jot down a single observation regarding the concept of library and its growing presence within industrialized nations. A common definition for the term library is: a place in which literary, musical, artistic, or reference materials (as books, manuscripts, recordings, or films) are kept for use but not for sale or a collection of such materials. The obvious point is that digital technology has allowed for searchable databases, lists, indices, and tables in which labels pertaining to content can easily be accessed. The higher rates of consumption of media is most likely mutually reinforcing this increase in use of personal digital library technology within our daily lives.

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Public Information about Public Relations and Communication: Body Language is the Universal Language

9/2/2009 4:24pm, Peter Hercky - Communication

 Whether you're giving a speech, teaching or being interviewed, your body has a language of its own and observant people are experts at reading body language.  Here is an article that details several things to avoid lest you reveal some unwanted information about yourself.  There are plenty of photos to illustrate the points. Click on the title to access the complete article. Body Language Speaks Volumes on a Job Interview Karl Rozemeyer "Actors know that body language speaks volumes, and the good ones use it subtly to persuade the audience. &

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Public Information on Public Relations and Communication: What to say when you've got nothing to say

9/1/2009 3:35pm, Peter Hercky - Communication

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From the Director's Deck: Get INitiated!

8/31/2009 2:06am, Craig R. Scott - Communication

    Initiation rituals and events can be fascinating.   I still remember (with some horror) my “Freshman Initiation” into high school, which involved an entire week leading up to Homecoming where freshmen were asked to do various crazy/fun things.   One event I recall in particular was the day we had to dress and act as Superheroes. &

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Digital Library Futures Discussed at IFLA Meeting in Milan

8/29/2009 8:17pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

During the last week in August, Milan came back to life. We were told that almost everyone leaves Milano during the first three weeks in August to have a vacation and enjoy the summer weather -- this came as a surprise to our group of American students from Rutgers SC&I who were in the city to participate in the annual IFLA (International Federation of Library Associations) meeting. But we could see in the neighborhood of the Lido Hotel that the apartment windows were shuttered and most of the local bistros and shops were shut tight too.

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Conference At National University Taiwan

8/28/2009 1:00pm, Paul Kantor - Library and Information Science

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International Symposium at the National Taiwan University, September 10-11, 2009

8/28/2009 12:51pm, Marija Dalbello - Library and Information Science

The symposium " "Recent Trends in LIS" was organized by Professor Muh-chyun (Morris) Tang, a graduate of our Ph.D. program. Among the invited speakers were Paul Kantor and myself from Rutgers, as well as Katriina Byström, Pertti Vakkari, Shiao-Feng Su, Ming-Hsin Chiu, and Dianne Kelley (a Rutgers alumna now at UNC-Chapel Hill).

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Public Information on Public Relations and Communication: Win a Prize...Get a Job

8/28/2009 12:22pm, Peter Hercky - Communication

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Journalism and Media in Transition

8/27/2009 4:19pm, John V. Pavlik - Journalism and Media Studies

Journalism and media are in turmoil in New Jersey, across the nation and around the world. Change is the keyword in the world of journalism and media. Technological shifts, economic turmoil and challenges to freedom of speech and press characterize the media in the U.S. and around the globe.

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Public Information about Public Relations and Communication: What to Wear to an Inverview

8/27/2009 10:45am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Whether you’re about to be interviewed for a job or on TV, it makes sense to follow some basic rules about dress.   This article lists 22.   The rules are basically the same for in-person or on-camera interviews (except the part about pin-stripes.)   However, I might add two things for a personal interview: polish your shoes and don’t wear any perfume. &

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Cultural Heritage is a key term in history rich Milan

8/26/2009 12:02pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Libraries are seen in the broader context of cultural heritage... Here at the International Federation of Library Associations meeting in Milan, Italy, many speakers present libraries in the context of cultural treasures as well as active information services. The book is seen as an art object as well as an educational or entertainment resource.

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Public Information on Public Relations and Communication: Have You Heard the One about "No Comment?"

8/26/2009 10:35am, Peter Hercky - Communication

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Public Information on Public Relations and Communication: How to do good well.

8/25/2009 1:18pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} One of the easiest ways to score ink is by performing a social good.   Of course, when you try to promote that good, you’re sometimes blasted for doing it solely for the publicity.   Take McDonalds for example. &

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Public Information on Public Relations and Communication: You Should Plan for Speech Disruptions

8/24/2009 10:40am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The president and his proxies are holding town meetings to convince the public of the merits in their health care plan.   Those that oppose the administration’s proposed changes often disrupt and heckle the speakers.   If you were the speaker or one of his/her advisors, what would you suggest they do? &

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From the Director's Deck: Let Me Buy You A Drink!

8/24/2009 9:35am, Craig R. Scott - Communication

  In the current economy, there may be no free lunches; but, that won’t stop me from buying someone a free drink.   In fact, I am offering free drinks to a whole bunch of people.   Before you begin questioning how loose I am with my money (and my morals), let me clarify that the free drinks are for faculty, staff, and doctoral students (returning and new) here in the School of Communication & Information as we host our annual reception to welcome the incoming Ph.D. cohort. &

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3,500 Librarians Come Together

8/24/2009 3:16am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Fiera Milan Hosts Big Librarian Gathering The opening ceremony of the International Federation of Library Associations began in Milan on Sunday, August 23 with speeches by Italian librarians and municipal dignitaries. The Rutgers SC&I students ant faculty who are here noticed how proud the presenters are of their heritage, the landscapes of Lombardy, and the history and traditions of Milan. Historical and cultural icons loom large here, from Leonardo da Vinci to Michaelangelo.

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Milano is more than a cookie...

8/23/2009 7:49am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Rutgers SC&I  in Milan Finding our hotel was like an episode of the TV show "The Amazing Race" one student said because our home away from home is tucked into a little side street in the northwest section of Milan, Italy not far from the Fiera Milano, the massive convention center; it's a bit difficult to find. As part of the course INTERNATIONAL LIBRARIANSHIP, we're here to continue our studies by participating in the International Federation of Library Associations (IFLA) conference. 3,500  "delegates" are here to talk about library and information issues of interest to librarians from around the world.

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Undergaduates... ITI 111 All about Search -- Flies again

8/21/2009 1:36pm, Paul Kantor - Library and Information Science

We are ready for an exciting new semester, and there is still room to join the classs. Behind the stodgy name (Internet and the Information Environment) lies the real scoop on how those search engines, recommender systems, and many of the other marvels of the modern Web really work.   The secret is that they use Mathematics (the Language of Science).  In this course, which meets one half of the Rutgers Core Mathematics requirement, you will learn about Sets, Probability, Vectors, Matrices and Graph Theory.  Your guide is Prof.

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Public Information on Public Relations and Communication: Matching your Lip and your Trip

8/21/2009 10:35am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Communication aficionados pay as much attention to non-verbal clues as they do to verbal ones.  Matter of fact, I’m trying to coin NV’s as a moniker for the term since it is so commonly addressed in our discussions.  This article addresses dress, punctuation and attitude.  Three critical NV’s when it comes to job interviews.  See if you agree. Click on the title and access the article.   Laid Off?

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Public Information on Public Relations and Communications: Twitting for Fun and Followers

8/20/2009 12:18pm, Peter Hercky - Communication

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Public Information on Public Relations: You Should Hear What They're Saying About You

8/19/2009 11:38am, Peter Hercky - Communication

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Public Information on Public Relations and Communication: Press Releases are Useless?

8/18/2009 11:53am, Peter Hercky - Communication

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From the Director's Deck: From "Advisee" to "Colleague"

8/17/2009 9:55am, Craig R. Scott - Communication

  Just this past week, several events have made me think about the relationship between advisor and advisee in graduate school.   I visited with two current advisees about qualifying exams and coursework for the coming year. I am helping one who recently graduated to prepare a manuscript for publication submission. &

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Public Information about Public Relations and Communication: It was an honest mistake. Honest!!

8/14/2009 12:02pm, Peter Hercky - Communication

I believe the expression is, “I don’t care what they print about me, as long as they spell my name right.”   So goes a common addage in PR.   Of course, your boss or client won’t be happy if it’s bad news. On the other hand, turning lemons into lemonade is what crisis management is about. &

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Public Information on Public Relations and Communications: Plan Twice, Act Once.

8/13/2009 2:37pm, Peter Hercky - Communication

"Wanna hear G-d laugh?  Go ahead, make a plan."  So goes a classic Yiddish addage.  Planning doesn't always mean success, but not planning generally does mean failure.  Unfortunately, there are dozens of ways to write a strategic communication plan.  One way to help choose the right one for you is by reviewing as many as possible.  Here's one to add to your list.  Worth printing and keeping.  Click on the title to access the full article. &

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Public Information on Public Relations and Communcation: You Don't Have to Lie to be in PR

8/13/2009 10:30am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} In case you’re wondering whether you’ll have to compromise on your ethics by pursuing a career in public relations, here’s an article on a study that claims PR people are actually quite ethical.   What it does not prove is whether their actions are ethical.   To read this article, click on the title. &

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Public Information on Public Relations and Communcation: Life Streaming; tomorrows social networking

8/12/2009 4:05pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Just when you thought it was safe to social network, comes a new concept: Life Streaming.   Apparently this will take over where blogging has ended (who know it ended?)   Just another way to fill the day along with all your other social media travails. Click on the title to access the entire article. &

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wikis for education

8/11/2009 11:54am, Lilia Pavlovsky - Library and Information Science

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Public Information on Public Relations and Communication: Social Networking to a PR Job

8/11/2009 10:23am, Peter Hercky - Communication

Looking for a job in PR?   As I have long touted, a recent study indicates that your future employer will want to know how familiar you are with social networking.   Not just FaceBook or My Space, but Twitting, Blogging, and others. &

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From the Director's Deck: Renewal for the Year Ahead

8/10/2009 8:56am, Craig R. Scott - Communication

Academics, like many others, could easily work year-round and nonstop if they wanted.   There are always projects needing attention and never a shortage of things to do (I celebrate if my “to do” list ever gets into the single digits, which means I rarely get to throw myself a party).   Despite the workload, we have to take breaks and occasionally step away from our jobs and regular routines in an effort to renew ourselves. &

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Public Information on Public Relations & Communication: To Be Competitive, WSJ Rethinks Embargos

8/5/2009 11:12am, Peter Hercky - Communication

Some PR agencies used to include “For Immediate Release” on the pre-printed portion of their press release stationery.   The notion of “Do Not Release Before July 24,” embargo was never a consideration because they did not release news before they wanted it covered.   The Wall Street Journal now has a new policy in place that says they will only selectively honor embargos. &

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Public Information on Public Relations & Communications: What not to say when you say it all

8/4/2009 10:58am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Although the common thread throughout these missives is “communication,” this article is about what NOT to communicate.   Beware, some of the points are simplistic (don’t give out your passwords, dahh) others make sense.   While the common usage for social networking (making new friends) is beyond my level of understanding, I prefer staying in touch with friends and acquaintances by forming e-mail groups (family, neighbors, clients, students) and judiciously corresponding with them on a regular basis. &

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Public Information on Public Relations & Communication: Social Media & Crisis Mgt. Perfect Together

8/3/2009 10:57am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} To some people, Public Relations means Crisis Management.   One of the advantages offered by social media is immediacy.   In other words, the ability to react quickly to a problem situation, and fast reaction is, by most PR people’s account, half the battle. &

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Public Information on Public Relations and Communication: Are you excited to be here yet?

7/31/2009 10:59am, Peter Hercky - Communication

 The cookie cutter approach to press release writing is how most PR people earn their living.  Start with a lead (some spell it lede) paragraph with the 5w's, followed by an elaboration of a key point, followed by a quote.  Invariably, that quote uses one of three trite words.  I agree with the author.  Let's ban them. He offers some suggestions, but I'm not thrilled (oops) with them.   btw, it quotes Coach Schiano (not my doing.)   Three words every PR pro should ban By: Drew Kerr If you want to make a professional New Year's resolution, start by banning "excited," "thrilled" and "honored" in all press releases.

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Public Information on Public Relations and Communication: Reputation Management or Crisis Managemen

7/30/2009 1:12pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Terms such as branding, positioning. corporate image and reputations are practically synonymous in my opinion.  Whichever you choose for your company, product or organization, it is the lynch pin that determines your market success.  With the advent of social media, that lynch pin can be dislodged at the blink of a tweet and suddenly you’re in a defensive mode.  Look at United Airline (broken guitar) or Horizon Group (mold, landlords) and you can see how rules for PR crisis management have changed.  This article discusses how to keep a watchful eye a company’s reputation.  Looks like a full time job to me. &

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Public Information on Public Relations and Communication: A New PR World Demands New PR Rules

7/28/2009 11:26am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} If you want persuade someone to change their opinion, it’s best to start from a point of agreement.   This article offers ten new rules of PR, and wisely starts by listing the “old rules.”   Unfortunately, the “old rules” he sites are not rules per se, but observations.   Don’t let that detract you. &

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Public Information on Public Relations and Communication: Be a Better Writter in Just 73 Steps

7/27/2009 3:01pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} “How do you get to Carnage Hall?   Practice, practice, practice,” goes the old joke.   How do you become a better writer? &

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Nat's Blog

7/27/2009 1:45pm, Nat Clymer - Journalism and Media Studies

Ramblings of a photographer from rural New Jersey. &

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Public Information on Public Relations and Communication: "Honesty and Truth" are they synonymous?

7/27/2009 10:20am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Do you know anyone aspiring to be a used car salesperson?   Although it’s an honest profession, it’s become a euphemism for earning a living through lies and deception.   Do you know someone aspiring to become a PR professional? &

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Public Information on Public Relations and Communications: They're the Same. Only Different.

7/22/2009 2:37pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} When it comes to pitching bloggers, the basics are the same as for pitching traditional media: have content, target appropriately and keep the pipeline flowing.   However, this article makes some good points on some important differences.   Worth reading. &

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Public Information on Public Relations and Communication: So You're an Expert. So What?

7/22/2009 2:24pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} You're the PR director for a bagel bakery and your boss is a baking expert.   You decide to generate a buzz by getting your boss interviewed on the local TV station because he can wax poetic about the history, culture and uniqueness of the bagel.   The problem is how do you establish his “expertness” so the media will seek him out? &

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Public Information on Public Relations and Communication: Fundamentals of Effective Writing

7/21/2009 11:41am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The most fundamental skill of effective communication is writing.   “Why not speaking?”   You might ask.   In order to speak effectively, you must first write and edit what you’ll say. &

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Public Information on Public Relations and Communication: FREE PDF Reuters Stylebook

7/17/2009 11:49am, Peter Hercky - Communication

It's not often that someone offers us something of value at no cost.  Although we teach from the AP slylebook, there are several others in wide use.  These include Chicago (used by the university media relations dept.,) New York Times and Reuters.  Follow this link to the title page where you can download a PDF version of the Reuters Journalism Handbook absolutely free, you don't even need to register.  Keep in mind Reuters' British roots (and global reach.)  Well worth looking through and saving. &

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Public Information on Public Relations and Communication: 10 Skills for Success in PR

7/17/2009 10:34am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} What does it take to succeed in PR?   This article outlines some of the most basic skills.   If you have them, you’re on the right career path. &

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Public Information on Public Relations and Communication: Getting a JOB in PR

7/17/2009 10:18am, Peter Hercky - Communication

 So you want a job in PR.  While there are many avenues to this field, this one comes all the way from LA.  The tone is flippant, but the advice is sound.   Click on the title to access the entire article.   Musings about LA, start-up life, PR, Marketing, and Entrepreneurship Advice for Graduating PR Students by Nicole Jordan on July 14, 2009 @UCSantaBarbara had reached out to me asking what advice I’d have for graduating seniors.

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Public Information on Public Relations and Communication: A 14 Step Program to Better Interviewing

7/16/2009 12:11pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Journalistic interviewing is one of nine different kinds.   Although this article covers just that one, it stresses “sincerity, openmindedness [sic] and strong listening ability,”   attributes for any type of interviewing.   Much to be learned here…worth keeping. &

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Public Information on Public Relations and Communication: Getting Ink in The Street

7/16/2009 11:07am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} While the entire media world is being turned upside down with blogs, tweets and e-mails, getting ink in The Wall Street Journal still remains the most coveted PR trophy.   This article provides insight on how to pitch the Journal, but the lessons to be gained are applicable to any medium.   You’ll need to scroll down past the seminar offerings to a heading called “Media Pitching.”   Click on the title to access the entire article. &

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Public Information on Public Relations and Communications: NY Times Article Rebuttal

7/8/2009 11:31am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The Sunday New York Times Business Section featured an article on PR.   Richard Edelman, one of the PR industry’s most successful (although they’ve recently had severe layoffs, but who hasn’t?) practitioners.   Apparently he took issue with what the article said. &

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Public Information on Public Relations: Press Release or News Release

7/7/2009 2:38pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Here’s a research study we can’t do without.   Having always said that there is no difference between a News Release and a Press Release, it now appears, however, that there is a preference.   I suppose with the economy down, this kept someone on the payroll. &

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Public Information on Public Relations: Pitching Ideas for Non-News Stories

7/6/2009 10:32am, Peter Hercky - Communication

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Public Information on Public Relations and Communications: Advertising and PR meet at a bar..

7/2/2009 12:35pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The gist of this article is that PR and Advertising people should work together.   This is like suddenly discovering that a car’s engine and transmission should work together.   Duh!!   Yes, they are two distinct disciplines, but their ultimate goals are the same: positively impact the prospect’s awareness, perception and attitude about your product/organization. &

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Public Information on Public Relations and Communication: PR Condensed

7/1/2009 2:23pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} If you’ve thought about taking a career in PR, but don’t have the time to take a course on it, go to this article, print it out and carry it in your wallet.   It covers key points such as crisis management, PR do’s and don’ts and general PR considerations.   I think the snippets should have been covered in reverse order, from the general to the specific, but that’s just me. &

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Public Information on Public Relations and Communication: Creativity in the Eye of the Beholder

6/30/2009 11:18am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Are you creative?   How do you define creativity?   My favorite definition of creativity is “The melding together of two or more disparate concepts.”   You’ll need to mull that over in order to fully get your mind around it. &

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Public Information on Public Relations and Communication: Pitching Bologgers

6/29/2009 10:52am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Well, we’re back to blogs again.   However, this article is about targeting bloggers as one would journalists.   Bloggers, like journalists, crave sources for new ideas, quotes and background. &

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Public Information on Public Relations and Communication: Serving Works Better than Begging

6/25/2009 11:22am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The title of this article may mislead you as to its point.   The author stresses the fact that selling a good a product or idea is by begging and/or high pressure tactics may reap occasional marketing success, but not as efficiently or successfully as proving what the customer to seeking.   In developing a communication strategy it is smarter to inform prospects that you have what they may be looking for, rather than trying to plead or connive your way to a sale.

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Public Information on Public Relations and Communication: What's a Pita?

6/24/2009 10:20am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I’ve always had my suspicions.   PR people are considered a “pita” (pain in the …) by the journalists with whom they are trying to “relate.”   Now a study conducted among British journalists confirms that theory.   Does that mean we stop issuing press releases at random? &

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Public Information on Public Relations and Communication: Getting Press from Highland Park

6/23/2009 10:16am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The minimum age of the president of the United States is 35.   You need to be 30 years old in order to become a senator and 21 to be a congressperson.   So how old do you have to be to make it in PR? &

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Public Information on Public Relations and Communication: Your Body Language is Louder than Words

6/22/2009 10:39am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The first step in mastering public speaking is to overcome the fear of it (not easy, but learnable.)   Next comes choosing the topic, organizing and finally, presenting.   This article is about the importance of body language and features some excelling links plus a video of the author speaking, coupled with his speaking coach’s comments.  Click on the title to access the article. How an understanding of body language transforms your public speaking "So I wanted to offer another set of ideas for successful public speaking.

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Public Information on Public Relations: 50 Ways to Love Your Social Networking

6/18/2009 2:02pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} OK, I admit it.   I’m big on reading articles that have numbered lists of helpful hints associated with them.   Usually it’s anywhere from 3 to 12. &

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Public Information on Public Relations and Communication: Blogging Good Ideas

6/17/2009 4:54pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Once you’ve decided to become a blogger, one of the toughest problems you’ll have is to find subjects about which to blog.   Oh, the first three to five are easy.   You’ll probably have those done before you actually go live. &

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Public Information about Public Relations and Communication: Thinking like an Editor

6/15/2009 1:17pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} A good piece of advice for a general is “If you want to win the battle, you must think like the enemy.”   If you’re a salesperson, “If you want to make the sale, you must think like the customer.”   Along the same lines, “If you want your story to be picked up by the media, you must think like an editor.   This article by Jim Ylisela, is a helpful hints article for print editors, but as PR practitioners, we would be well advised to take his advice.   Click on the title to access the article. &

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Public Information on Public Relations and Communication: Getting to Know Journalists

6/12/2009 3:16pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} There’s a difference between Public Relations and Media Relations.   The former encompasses the latter.   That is, if you want to develop a relationship with your public (stakeholders,) one tactic would be to establish a relationship with the media (another is social networking. )&

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Public Information on Public Relations and Communication: No News? Make News!

6/11/2009 10:33am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} “I don’t care how you do it, get me ink!”   Crude, but accurate…this is what most PR clients demand of their staff or agency.   Problem is that reporters will give ink only to news worthy stories.   So what is the staffer to do? &

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Public Information on Public Relations and Communication: Social Media Mistakes & How to Avoid Them

6/10/2009 11:27am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Author Graham Charlton reminds us that social media is not a panacea.   He also reminds us that it is a sub set of public relations, the results of which might be influenced, but not controlled.   In reading the article about what he sees as the top 10 online PR failures, you may wish to click on to more detailed explanations as to what these “failures” were about and how to avoid making them yourself. &

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Public Information on Public Relations and Communication: Getting Down with Follow Up Calls

6/9/2009 10:16am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} If you’re looking to get into PR, you might as well get used to the idea that your first assignment will be to make follow-up phone calls.   Everybody hates follow-up calls, including the reporters.   Yet they are the only proven way to raise a reporter’s conscience about a news item your company is looking to promote. &

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Public Information on Public Relations and Communication: Rules for Blogging and Public Speaking

6/8/2009 11:44am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} There are certain fundamentals that apply to all forms of communication.   This article discusses the similarities between public speaking and effective blogging.   Come to think of it, if you apply these fundamentals to all your formal communications, they’ll all be better for it. &

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Public Information about Public Relations and Communication: A Blog without a Following is like a ..

6/5/2009 12:10pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} “If you build it, they will come.”   That’s a famous line in the movie, Field of Dreams .   “If you build a better mousetrap, the world will beat a path to your door.”   That’s how I was introduced to the subject of marketing in college.   Both of those lines are appropriate for bloggers as well, but I’ll add another: “Just because you blog, doesn’t mean you have a following.”   This article gives some excellent points on how to build that following and, at the same time, offers some good advice to job seekers.

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Public Information about Public Relations and Communication: Grammar, It's not just for Grammar Sch.

6/4/2009 1:41pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} As PR practitioners, we purport to be of assistance to reporters/editors in their quest for news.   Imagine having a solid news story, clearly and succinctly written, but strewn with spelling and grammatical errors.   What credibility can the story have when it is so carelessly put together? &

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Public Information about Public Relations and Communication: Crisis Managment and Social Media

6/2/2009 3:15pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} To the unindoctrinated, public relations often means crisis management.   That is, having someone there to deal with the media when the “fit hits the shan.”   This article discusses crisis management in the era of social networking where the crisis may only be virtual, but a crisis nonetheless.   The first step in any such plan is to try and identify any and all vulnerabilities. &

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From the Director’s Deck: Anniversaries, Honeymoons, and a Look Back at the Past Year

6/1/2009 9:44am, Craig R. Scott - Communication

  Today is June 1.   It is a meaningful day for me in several ways.   It is the wedding anniversary of my parents, who were married in 1963.   It was 3 years ago this week that my family and I arrived in New Jersey as we moved here from Texas.

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Public Information on Public Relations and Communication: Everybody has to sell sometime

5/29/2009 2:38pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Most people have an aversion to selling.   We don’t like to be in a position of having to grovel for the order.   It would be much easier if we could simply hang up a shingle and have customers find us as they walk by. &

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Public Information on Public Relations and Communication: The Future of PR. One man's Opinion.

5/27/2009 11:11am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} There was a time when the PR world was consumed with how to best pitch stories to the press.   Articles would appear on a daily basis giving various points of view from various sources.   Press releases followed by phone calls, phone calls followed by pitch letters, customized feature articles, desk siders, lunches, gifts, etc. &

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Africa Shoots Back with Exploding Video Film Industries

5/26/2009 5:37pm, Kaia Niambi Shivers - Journalism and Media Studies

Horror films being produced in Tanzania. Pentecostal films being produced in Kinshasa. Films on corruption in Nigeria.

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From the Director's Deck: Enjoy the Memorial Day Holiday

5/25/2009 11:36am, Craig R. Scott - Communication

...I am enjoying it as I finish up the International Communication Association Conference convention this week in Chicago.  So, no post today, but I'll be back next week.

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Public Information on Public Relations and Communication: Press Release Writing Rules

5/20/2009 2:11pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Press releases are the bread and butter of PR (I wonder what the meat and potatoes are.)  I have been collecting rules or guidelines for press release writing and probably have amassed more than 20 such articles.   This one claims 17 rules, but upon review, there are actually 18.   No matter. &

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Public Information on Public Relations and Communication: Listening is Key to Communication

5/19/2009 11:43am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Ed Kotch, New York’s flamboyant former mayor, as fond of asking, “How’m I doing?”   An absolutely brilliant PR maneuver.   Why?   You won’t know how you’re doing unless you ask. &

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From the Director’s Deck: Commencement and Other Academic Rituals

5/18/2009 10:33am, Craig R. Scott - Communication

  I’ve long been fascinated with rituals.   Maybe this stems from being raised Catholic and getting caught up in the rituals surrounding the mass. Perhaps it is my own training as someone interested in organizations and the role of ritual in creating workplace culture and fostering organizational identification.

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Public Information About Public Relations and Communication: Interviewing Styles

5/15/2009 5:22pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} No, this is not about those unsolicited e-mails you've been getting.  This article appeared in PR News, one of the finer publications covering the PR beat.   Although it’s about PR, it’s really about interviewing and journalism.   Just like a marketing person does a better job by knowing how the customer thinks, PR people do a better job by knowing how the reporter thinks. &

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Public Information About Public Relations and Communication: The Press Release is Dead?

5/14/2009 3:40pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Every so often, it becomes necessary to re-invent one self.   We've always believed that the bread and butter of PR is the press release.   Well, it seems a company in Colorado is getting rid of theirs and publishing an on-line newsletter. &

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Public Information About Public Relations and Communication: They may be freelancers, but not free

5/13/2009 5:14pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Pitching is our word for promoting a news item to the media.  The classic approach is to target the reporter/editor most likely to be interested in that item with either a press release or pitch letter.  This article, however, talks about promoting a news item to freelancers who write for key publications, but are not on the outlets' payroll.  An excellent idea for stories that are not front page news.   Click on the title to access the entire article.   Scoring Ink Via the Media's Backdoor: Freelancer Wu Reveals How to Pitch Stringers, Contributors and Columnists By Jim Bucci ( jbucci@bulldogreporter.com ) “With media outlets across the county downsizing their staffs, freelance writers have become an increasingly important commodity to take advantage of — especially if you can locate those freelancers attached to the publications you desire coverage in.

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Public Information about Public Relations and Communication: It's Public Relations, not Advertising

5/11/2009 12:28pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} One of the toughest concepts to convey to new PR students is that it is not advertising.   These two communication tactics are not necessarily mutually exclusive, but there is a world of difference between them.   This article, which appears in Advertising Age, takes the reader back to the basics so that hopefully we won’t have to correct people who say, “We need to buy some 30 second publicity on television.”   To read the entire article, click on the title. &

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From the Director’s Deck: Mother’s Day For Our “Scholarly Moms” Too

5/11/2009 9:17am, Craig R. Scott - Communication

  There are several sure signs of May in addition to the flowers (and weeds) brought forth by last month’s showers.   In higher education, there is finals week grading, graduation ceremonies, and various end-of-semester celebrations.   But what stands out to me most when I think of May is Mother’s Day.

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Public Information about Public Relations and Communication: A Real Life Twitter

5/8/2009 3:36pm, Peter Hercky - Communication

v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The world is atwitter about Twittering.   Especially in today’s PR world.   Rare is the day when I am not invited to join some seminar, webinar or to read an article about Social Networking and PR. &

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Public Information about Public Relations and Communications: Say it short. Say it sweet.

5/8/2009 3:06pm, Peter Hercky - Communication

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Public Information about Public Relastions: abuzz about twittering

5/8/2009 11:45am, Peter Hercky - Communication

The world is a twitter about Twittering.   Especially in the PR world.   Rare is the day when I am not invited to join some seminar, webinar or to read an article about Social Networking and PR. &

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Public Information about Public Relations and Communication: Not all luck is good luck

5/7/2009 1:44pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The typical PR practitioner salivates when a reporter calls and asks for the names of a few customers who’ve used the product he/she is promoting.   Unfortunately, few take the time and trouble to prepare for such strokes of "luck."   How do you prepare for “luck”?   This article suggest three steps that are worth heading lest the “luck” becomes “pot luck.”   Click on the title to access the full article.

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Public Information on Public Relations and Communication: Embargo this!

5/5/2009 1:46pm, Peter Hercky - Communication

v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} What exactly is an embargo?   Why would someone issue a press release with an embargo date on it?   Why not simply release the release on or after the embargo date? &

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Public Information on Public Relations and Communication: The Paper Wall between PR and Advertising

5/4/2009 11:26am, Peter Hercky - Communication

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From the Director’s Deck: Honored to Present the Honorees

5/4/2009 9:59am, Craig R. Scott - Communication

  This past Friday, the school held Honors Day to celebrate the accomplishments of the past year across departments and graduate programs.   We had about 100 people attend the festivities—enjoying great food and drink, good company, a 6-minute digital slide show reflecting back on the past year, and an awards program.   Two of our doctoral students were heavily involved in helping with the event (so a special thanks to Erin Christie and Kate Magsamen-Conrad).

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Public Information on Public Relations and Communication: Permission Baseed Media Relations

5/1/2009 5:28pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} There are three elements to getting “ink,” select an intriguing topic, write the release or article journalistically and send it to editors/reports who would find it interesting for their readers/viewers/listeners.   Although mentioned in passing, we also discuss how to establish media relations.   Used to be we could visit editors/reports, sometimes meet them for lunch, even become personal friends. &

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From the Director’s Deck: get INteractive!

4/27/2009 12:04am, Craig R. Scott - Communication

  Of course it is not surprising that in a School heavily focused on Communication and Information that interaction would play a huge role in our efforts—both as a topic of study and as a means by which we facilitate our interdisciplinarity.   Being interactive is vital to the Ph.D. program as well.   I believe we have to be highly interactive—with applicants and recruits, with current students, with program alums and potential donors, with faculty, and with key administrators here at Rutgers and in our profession. &

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Public Information on Public Relations and Communication: Media Relations vs Public Relations

4/24/2009 5:05pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Yes, we call it Public Relations, but in fact, for the most part, we’re practicing Media Relations.   As practitioners, we attempt to induce a medium influence (reporter, editor, producer) to run our story so that it might be read/heard/viewed by our stakeholders and then passed on to their friends and acquaintances.   What if, however, we were to be able to relate directly with our stakeholders and influence them to pass on our story to their friends and acquaintances? &

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Public Information on Public Relations and Communication: How NOT to Pitch

4/23/2009 10:25am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}  I get about 10 or so newsletters each day relating to marketing, advertising, public relations and communication in general.   I do my best to invest some time during that day to search for an article or blog that I believe will advance the students’ knowledge of those subjects.   Usually that falls under the category of “how to. &

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Public Information on Public Relations: Bad Press as Good Press

4/22/2009 1:47pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I once heard it said that when it comes to Public Relations, getting “ink” is all that matters.   Good, bad, indifferent, it doesn’t matter.   Bad “ink” usually means a crisis (think Domino’s) yet this author sees a benefit to negative press. &

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Public Information on Public Relations: Presenting Online is a New Game

4/21/2009 6:35pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The world is changing and so is the way in which we present to team members, customers and other stakeholders.   Online presentations a becoming more accepted as organizations are cutting costs while trying to improve results.   Here are some valuable pointers. &

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From the Director’s Deck: My Work Would Suck Without You

4/20/2009 1:31am, Craig R. Scott - Communication

  Yeah, I’m borrowing from one of my current favorite pop songs (thanks, Kelly Clarkson).   To be honest, the directorship job did suck in many ways this past week.   We lost a couple good Ph.D. applicants very late in the process (though we still have a strong incoming cohort).

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Scientific Controversies and the Nonproduction of Knowledge - Joanna Kempner talk on April 20

4/17/2009 5:41pm, Marija Dalbello - Library and Information Science

Joanna Kempner (Rutgers University) "Scientific Controversies and the Nonproduction of Knowledge" Monday, 20 April 12-1 p.m. SCILS faculty lounge, Room 323   Abstract : Only recently have scholars begun to pay attention to the structures and processes that shape the production of knowledge. This talk will examine the role of scientific controversies in determining how researchers identify and manage the acquisition, possession, distribution and use of socially dangerous knowledge.

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Public Information on Public Relations and Communication: Publicity Stunts: Where PR is Creative

4/16/2009 11:27am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Getting “ink” is all about being favorably mentioned in the media.   Most PR practitioners rely on “news” to get “ink.”   But what if there’s no news, or the news you have isn’t really news-worthy?   Well, this is when PR needs to become creative. &

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Public Information about Public Relastions and Communication: Reputation Management by the Numbers

4/15/2009 2:56pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The PR world is agog over the YouTube video posted a few days ago.   I have read no fewer than four articles today on that topic.   An earlier blog (probably appears next) highlights an article you might want to read, which debates whether and how a marketer should address an on-line reputation crisis. &

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Public Information about Public Relastions and Communication: When the Fit hits the Shan.

4/15/2009 1:38pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} A topic we cover in public relations courses is Crisis Management.   Usually that refers to a physical calamity or negative press mention.   Today, however, crises that need to be managed also include privately produced on-line videos or personal blogs. &

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Public Information about Public Relastions and Communication: Building media relations

4/14/2009 2:39pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} With fewer news outlets and ever increasing competition from PR practitioners, pitching stories to the media is getting tougher all the time.   Apparently some have resorted to telemarketing tactics where in order to lower defenses, the caller assumes the role of a friend or acquaintance.   In case you’ve been directed to adopt such a tactic, this reporter has something to tell you. &

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Public Information about Public Relastions and Communication: The Trouble with Facebook

4/14/2009 2:06pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I warn students about Facebook.   Way too revealing as far as I’m concerned.   I’ve read articles telling of job candidates being disqualified because some HR person tapped into their Facebook account. &

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Winners of the Public Speaking Competition

4/14/2009 10:45am, Galina Bolden - Communication

Lambda Pi Eta hosted the 2009 SCILS Public Speaking Competition last night, April 13.

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From the Director’s Deck: April 15th

4/13/2009 10:17pm, Craig R. Scott - Communication

Normal 0 MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";}   Most years April 15 th has stood out for me as tax day (and indeed I spent much of this past week finishing up our tax returns).   I still remember my early graduate school days when I didn’t make enough to file returns (but still had to submit in order to help establish in-state residency). And, one of the few things I really liked about Texas politics when I lived there was that we didn’t have a state income tax (though one was clearly taxed in other ways and the lack of income tax was not without its own problems).

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Public Information for Public Relations and Communication: Social Media is a Five Stage Process

4/13/2009 5:13pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Social Media is not a single activity, it's a process.  And as such, it undergoes sequential stages.  If you're contemplating a Social Media Program, here's an interesting article about how to implement it.   Click on the title to access the entrie article.   Five Stages of Social Media by Janet Lee Johnson “We need to start by recognizing that social media marketing is not free. &

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Public Information about Public Relations and Communication: Ford's Fiesta Going Public

4/10/2009 11:35am, Peter Hercky - Communication

The ultimate in public relations is letting the public take over the relationship.   That’s what Ford is doing with its new promotional campaign for its Fiesta automobile.   We often speak about the differences between advertising and public relations in terms of the three C’s. &

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Public Information for Public Relations and Communication: The Reality of Public Relations

4/9/2009 11:27am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} This one is a “keeper,” a most aptly titled article.   The field of public relations seems glamorous to the outsider, but then there’s the reality.   This author lists twenty things clients should know about their role in getting favorable “ink.”   It might not hurt for practitioners to keep these in mind as well.

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Report on Challenge Based Learning

4/9/2009 8:12am, Lilia Pavlovsky - Library and Information Science

The New Media Consortium just released their report on Challenge-Based Learning .  Though the report specifically deals with K-12 education, the issues presented (experiential learning; engaging students through through creative and applied problem solving) are applicable to any context.  My own children were engaged in a similar type of learning environment for over a year and the benefits and experiences gained were pretty amazing.   Here is a brief description of the report from the NMC release: "Challenge-based learning is not a curriculum. It is a strategy to engage kids in any class by giving them significant that have real-world implications.

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Public Information for Public Relations and Communication: The World of PR is Changing

4/8/2009 3:46pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} So you want a job in PR.   Well, the PR world is changing and this article attempts to predict how.   New tools are introduced everyday for reaching opinion leaders and customers. &

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Public Information for Public Relations and Communication: PR in Up and Down Economies

4/7/2009 1:19pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} As I read this article it struck me that the listed PR attributes not only matter in a down economy, they are the very attributes that make PR the powerful communication tool that it is.   Two years ago the same article might have appeared with the headline, “Why PR Matters.”   Click on the headline to access the full article. Why PR matters in a down economy “Since October 2008, many people - clients, colleagues, PR pros, students, etc. - have asked me what they should do to survive in the economic downturn.

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From the Director’s Deck: And the Winners Are…

4/6/2009 11:47pm, Craig R. Scott - Communication

  Just a few moments ago North Carolina won the NCAA Men’s Basketball Tournament.   That is relevant in part because it also means that the winner of the SCILS basketball pool is yours truly (with second and third going to Ph.D. students Alena “Hoops” Vasilyeva and Rich “Long Shot” Lee, respectively).   At the basketball finals, it was also announced that C. Vivian Stringer, coach of the Rutgers women’s basketball team, will be inducted into the Naismith Hall of Fame. &

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Public Information for Public Relations and Communication: Pitching the New York Times Tech Editor

4/3/2009 4:03pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} David Pogue is the technology critic for the New York Times.   His beat is new technology and what he says (writes) goes (moves off the shelf),   It’s easy to understand why he’s so sought after by public relations agents representing computer, software and peripheral equipment manufacturers. In this article, Pogue tells you how he prefers to be approached about product news. &

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Seeking Resources on Academic Writing for Graduate Students

4/2/2009 6:56pm, Elizabeth Gough-Gordon - Journalism and Media Studies

When you share an office with other teaching assistants (as I do), sometimes you overhear conversations that turn out to be wonderful sources of information. One such conversation involved a recommendation for a book on academic writing and productivity, titled How to Write a Lot: A Practical Guide to Productive Academic Writing by Paul Silva (thanks to Aleksandra for the tip!). This book is wonderfully concise, yet full of information on time management and removing barriers to writing that prevent academics- especially graduate students- from being productive in writing.

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Public Information for Public Relations and Communication: Creating News when there is None

4/2/2009 10:49am, Peter Hercky - Communication

Issuing press releases when there’s news to report is the most basic task of a public relations practitioner.   However, the true mark of the PR pro is the ability to generate news where there is none to report.   After all, keeping your client’s name in the media in a positive light is the principal goal of public relations. &

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Public Information on Public Relations and Communications: Telephone Follow-Ups, Thumbs Up or Down?

4/1/2009 2:09pm, Peter Hercky - Communication

When we discuss dealing with the media, there is no one specific method that will guarantee success.   This article discusses whether an e-mail press release should be followed up with a phone call, which is the conventional pitching process – send, follow-up.   While it ultimately leaves the answer to the reader, a reporter notes a tactic that I advocate: personalize the correspondence.

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Public Information about Public Relations and Communication: Get a Degree in Social Media

3/31/2009 2:13pm, Peter Hercky - Communication

  Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} There are not limits to communication methods and techniques.   But should a Birmingham City University offer a masters degree for learning how to blog, twitter and otherwise partake in social networking?   This article not only debates this issue, it offers a explanation of terms and a very informative video. &

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From the Director’s Deck: “Final Four” Reasons for Annual Program Reviews

3/30/2009 12:28am, Craig R. Scott - Communication

  Yes, the “Final Four” are set in the NCAA Men’s Basketball Tournament (and in our SCILS pool, the Top 4 in the standings are currently Rich Lee, Dan Scheiman, Katie Lever, and yours truly).   With the same regularity as March Madness (though perhaps not with quite the same enthusiasm level), each year students in our program fill out assessment forms as faculty prepare to conduct annual reviews. Those forms (due April 1 for any current students reading this!) serve several important functions in our program, so let me briefly highlight the Final Four reasons we should take these annual reviews quite seriously:   1.   Document Performance . &

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Public Information about Public Relations and Communication: An Impish Strategy for Generating News

3/27/2009 2:46pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I’ve often heard it said, “I don’t care what the media says about me, as long as they’re talking about me.”   I’ve also heard it said that, “Anyone can get ink by reporting the news.   The job of a PR professional is get ink when there is no news.”   This article by blogger Drew Kerr, offers suggestions on how to get press mention when there is no news.   He advises making news by looking on the negative side. &

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Online Dating Interview on WNYC's "The Leonard Lopate Show"

3/26/2009 5:51pm, Jennifer Gibbs - Communication

The Rise of Online Dating: Communication Professor Appears on WNYC's "The Leonard Lopate Show"   February 14, 2009 Jennifer Gibbs , assistant professor of communication, is an expert on how we present ourselves in virtual contexts -- anywhere from global work teams to social networking sites to services like Match.com, eHarmony.com, and the many other online dating sites available to people looking for virtual love.   Listen to Jennifer Gibbs discuss online dating on "The Leonard Lopate Show" "We have seen a pretty steady rise in online dating since the late 1990s," Gibbs said on the February 13 edition of "The Leonard Lopate Show ." "People are waiting to get older to get married. Once they get into the workplace they may not have a pool of eligible people to date." Gibbs appeared on a 35-minute segment of the show on WNYC, the flagship station of National Public Radio.

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Public Information about Public Relations and Communication: Anatomy of a Press Release

3/26/2009 11:45am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} It never hurts to go back to the basics.   Baseball has its spring training; football has its training camps, etc.   While there are as many press/news release formats as there are resume formats, this is an excellent example of one that is to be most acceptable by news outlets. &

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Public Information on Public Relations and Communication: Speaking to a Remote Audience

3/25/2009 2:45pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Giving a speech is difficult enough.   Giving a speech electronically to a remote audience is way tougher.   No audience reaction, no eye contact, no engagement, no energy. &

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Public Information on Public Relations and Communication: Copyright Compliance Demystified

3/24/2009 3:03pm, Peter Hercky - Communication

As educators and communicators, we are always faced with burning questions relating to someone else's copyrighted work. BurrellesLuce has done us all a favor by publishing a four page white paper that explains the rules govening the use of intelectural property.  I suggest we keep it handy for reference.  By the way, if you're wondering about the legality of blogs like this that link to other documents, you'll find the answer here. Click on the title to access the White Paper.   Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */

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Public Information on Public Relations and Communication: Corporate Social Responsibility (CSR)

3/23/2009 2:50pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} If one of the goals of public relations is to mange an organization’s reputation, being socially responsible is certainly a good way of achieving that goal.   Yet Corporate Social Responsibility (CSR) sounds like an oxymoron because the understood goal of a profit generating organization is maximize its profits.   Do you buy hamburgers at McDonald’s because of Ronald McDonald House? &

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Public Information on Public Relations and Communication: Answering the Wrong Question

3/23/2009 10:34am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Communication is the act of transmitting a thought from one person to another.   Interviewing, on the other hand, is the act of attempting to extract a thought from another person.   What happens if the interviewee does not approve of the question, or if an honest response would prove detrimental? &

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From the Director’s Deck: “Sweet 16” Things about Rutgers and New Jersey

3/23/2009 9:06am, Craig R. Scott - Communication

  A few weeks ago, I led a tour of Rutgers and the surrounding area for 14 of our Ph.D. recruits visiting campus.   My belief is that before most people will be willing to relocate and spend the next 4 years of their life pursuing a doctorate, they have to be comfortable with the surroundings of that new place.   New Jersey and Rutgers have much to offer, as we showed our guests. &

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Galen Brokaw Lecture (April 9) - Indigenous American Polygraphy and the Dialogic Model of Media

3/22/2009 7:45pm, Marija Dalbello - Library and Information Science

Galen Brokaw (University at Buffalo) "Indigenous American Polygraphy and the Dialogic Model of Media"   Thursday, 9 April 5 p.m. Alexander Library, Pane Room More RUTGERS SEMINAR IN THE HISTORY OF THE BOOK 2009 events at: http://comminfo.rutgers.edu/book_history/RSHOB_2009.html   Abstract: Indigenous American societies pose serious problems for traditional theories of orality, literacy, writing, and semiosis in general. Based on our understanding-albeit incomplete-of American media, this presentation attempts to deconstruct the orality-literacy dichotomy that characterizes anthropological thought (whether it be by anthropologists, historians, literary critics, or others).

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Public Information on Public Relations and Communication: Press Conference Success Guaranteed

3/20/2009 4:18pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I collect lists of steps on how to do things.   Five steps to better health, 8 steps to winning an argument, 10 steps to a lower golf score, etc.   Here is a list of ten steps to conducting a successful press conference. &

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Public Information on Public Relations and Communication: Advertising as a Confidence Building Tool

3/20/2009 9:27am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} We have often heard it said, “If you want a change in awareness or perception, use advertising.  If you want a change in consumer attitude, use PR.”   Well, it seems a recent study claims a possible benefit of using advertising to affect people’s attitude (confidence level) about financial institutions.   I have not reviewed the study, but will comment if I find it.  Interesting, nonethe less.   Click on the title to read the article. &

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Looking for seamless access to information?

3/19/2009 11:33am, Lilia Pavlovsky - Library and Information Science

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Public Information on Public Relations and Communication: Preparing for a Show Appearance

3/19/2009 10:16am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I can't imagine someone envying Jim Cramer (host of TV show "Mad Money") these days.  Not only did he err about stock market advice he gave, but now he's been skewered by John Stewart of the Daily Show for giving that advice.  While most who seek media exposure would welcome an opportunity to be interviewed by a Leno, Letterman or Stewart, preparing for a comedy show interview is somewhat different than preparing for a traditional journalistic interview.  This article offers some sound advice.   Click on the headline to read the article. Click on the title to read the article Tips for surviving as a guest on a late night comedy show "Why should public figures appear on late night comedy shows? &

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Public Information on Public Relations and Communication: Preparing for a Show Appearnace

3/19/2009 10:12am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} I can't imagine someone envying Jim Cramer (host of TV show "Mad Money") these days.  Not only did he err about stock market advice he gave, but now he's been skewered by John Stewart of the Daily Show for giving that advice.  While most who seek media exposure would welcome an opportunity to be interviewed by a Leno, Letterman or Stewart, preparing for a comedy show interview is somewhat different than preparing for a traditional journalistic interview.  This article offers some sound advice.   Click on the headline to read the article.     Click on the title to read this article.

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Public Information on Public Relations: A new way to look at the old press release

3/18/2009 2:19pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} “A properly written press release must reflect journalistic standards.”   That is the prevailing philosophy among us.   The headline should be revealing yet intriguing.   The summary lead (some call it lede) paragraph should contain the 5 W’s (and the How.)   The release should be one or two pages and contain a boilerplate ending. &

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Public Information on Public Relations: How to Pitch the Media

3/18/2009 9:52am, Peter Hercky - Communication

For PR people the quest has always been "How to pitch a story."  I have amassed nearly 100 articles on the topic, each claiming to hold the key.  The common theme among all of them is "Give reporters what the want/need."  In order to do that, it comes down to the basics of "thinking like a reporter."  That's the gist of this article.  It never hurts to be reminded of the fundamentals.  Click on the article title and read the rest.  btw, (my son taught me that) the term "desk side" refers to meeting the reporter face to face.  Shows how old we both are. Think Like a Journalist When Pitching : Benesh Advises Brushing Up on Business Beat Basics By Brian Pittman   "There are a few things we'd really like to see more of from PR people," says Peter Benesh , a reporter at Investor's Business Daily . "First, you really should write your lead as if you were writing a story for the outlet you're pitching.

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Public Information on Public Relations: The Problem-Solution Speech

3/17/2009 1:11pm, Peter Hercky - Communication

We're all used to movie reviews, book reviews, even blog reviews.  But speech reviews?  Here's one worth reading.  When it comes to preparing a speech, one needs to consider the General Purpose, the Specific Purpose, the Thesis and the Arrangement.  The writer of the attached article reviews the speech the way one might any other art form.  The political content is irrelevant to the purpose of analyzing the speech.  Click on the title to access the article.  You can also listen to the speech by registering for free.  No harm done by doing so.  A problem-solution speech done well European Commission speech is a showcase in structure, language   "I was talking with a friend about the state of international speeches the other day. He said that, in his opinion, most international speeches are missing some of the attributes of those given in the United States.: quotes, anecdotes and statistics: the little things that often give a speech life. The speeches for the most part, he said, were workmanlike and without embellishments.   "So I went looking for some examples.

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Public Information on Public Relations: Twittering has Rules

3/17/2009 9:17am, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Just about every other article I read in the PR press claims that brand building and brand reputations rely on active Twittering.  In that light, I suppose we should learn some rules as they pertain to Twitter, and attached is an article that provides some guidelines.  Click on the title to access the full article.  If you want an intro to Twitter, click on the word Twitter in the text for a video that tries to explain what it's about. Brand Building on Twitter Is Now a Must: Ten Tips to Help PR Tap Free and Simple Online Social Network By Vicky Harres Akers, Director of Audience Development, PR Newswire  "The micro-blogging service Twitter is a vehicle for these human connections. Companies have realized that it is a place to offer customer service, gather consumer information and provide a personal touch to their clients—a sense that they are always available.

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Public Information on Public Rlations: Financial Crisis Management

3/16/2009 2:22pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Ok, you're a public relations agent at a major financial services firm.  Not the greatest situations in which to find oneself today, is it?  Well, job seekers can't be choosers.  How would you handle PR?  Here's a self serving promotional survey conducted by a PR firm and a news wire firm that reveals how reports view the landscape.  It contains some good information on how they view the problem and hints on how to correct them.  Click on the title to learn the outcom.

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Public Information on Public Rlations: Reporters Rely as Much on Blogs as Trade Press

3/16/2009 12:55pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} If you ever needed a good reason to learn about blogging and its role in organizational communication, here’s a solid one.   That’s not to say that traditional news dissemination should be abandoned, but rather that on-line news activity is belongs in your communication arsenal.  Click on the title to learn more about this George Washington University study.   National Survey Finds Journalists Use Traditional Newsgathering Sources Just as Extensively as Online Sources "Reporters and editors, from newspapers, magazines, Internet-based media including blogs, and broadcast media, queried in the year-end survey reported that Websites, submissions from public relations professionals, and press kits were among their most frequently used sources of information for stories.

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Public Information on Public Relations and Communication

3/16/2009 10:11am, Peter Hercky - Communication

Top Ten Search Engine Optimization Myth-Conceptions Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} A key objective of organizational communication is to drive traffice to you website.  Whether you’re writing a press release or revamping your website, Search Engine Optimization (SEO) is key to achieving that goal.   This white paper debunks some SEO myths and misconceptions.   Look for the title (Ten Myth-Conceptions...) above the "Creating an Email Marketing Plan," another white paper which may also be of interest.  This could require free registration, but is well worth the trouble. &

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From the Director’s Deck: Basketball as Metaphor for Academic Life

3/16/2009 10:11am, Craig R. Scott - Communication

  Folks here in the school generally know that I run a March Madness basketball pool here in our academic community.   Despite a few skeptics who said people wouldn’t be interested (we had 12 participants in my first year and 24 last year…seeking 48 this time!) and others who questioned if this was illegal gambling (I assure people that the money all goes to a worthy cause—SCILS Ph.D. students, who have won each of the past two years), I think it is wonderful for morale and community.   Any SCILS faculty, staff, grad student, alum, or member of their family is welcome to join the fun.   The link to access the bracket is here (and the password for our group is ru-sc-i): http://ru-comm.mayhem.cbssports.com/e?referrer=MKTG_BM_INVITE   OK, sure, I like friendly competition between pool participants and I like the rivalry between college basketball teams—but mostly, I just like basketball (and March Madness gives me added excuse to watch it!). &

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Public Information on Public Relations and Communication

3/13/2009 3:31pm, Peter Hercky - Communication

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} 2009-03-13    This article is replete with tips on how to improve and punch up text. Some rules you already know, others are obvious but most will serve as food for thought.  Click on the title to access.   Sincerely, Peter Hercky   Eight Great Writing Rules Every PR Pro Breaks: "Writer Fighters" Offer Tips to Punch Up Copy By Brian Pittman "Ask yourself obvious questions over and over as you write.

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March 12th. Research opportunity

3/10/2009 9:00am, Paul Kantor - Library and Information Science

http://comminfo.rutgers.edu/~kantor/AEF/  Students, follow this link for an opportunity to earn money as a participant in a a research project. This is a study on competition and cooperation.

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From the Director’s Deck: Party On, Dude, Party On

3/9/2009 8:43am, Craig R. Scott - Communication

Although I’m known to no one as a real party animal, I do love a good celebration.   And, this past weekend I was fortunate to be connected with two great parties.   One of those was the “Chicks and Dudes” 60s dance with my daughter, Mikyla. &

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Creating a Digital Portfolio: Representing Graduate Student Scholarship Online

3/4/2009 10:56am, Elizabeth Gough-Gordon - Journalism and Media Studies

A recent post at academHack promoted the creation of digital portfolios as a means of not only promoting one's achievements and scholarly interests online, but also for controlling information. While the latter is a hot topic (especially regarding social networking websites like Facebook), I feel that the former is grossly under discussed for graduate students- especially for those who are planning to enter the job market soon. The academHack article discusses using established websites (such as the SCILS webpage, which has tools for editing profiles  to include research interests and uploading files like CVs), but it is also not too difficult to create your own digital portfolio using simple web page templates. My HTML skills never progressed beyond using Geocities Simple Editor in 1998, but using an open-source template, free web hosting through Rutgers and a nominal yearly fee for domain registration (not necessary, but it helps if you need to move your website from one hosting site to another) I have carved out a representation of myself as a graduate student, instructor and scholar-to-be.

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From the Director’s Deck: Somewhat Random Thoughts

3/2/2009 10:33am, Craig R. Scott - Communication

  As I sit here and wonder where the entire month of February went (wishing it didn’t only have 28 days) and try to get organized amid too much going on, I find myself thinking about several only somewhat related topics.   So, let me blog three issues on my mind today.   Let it Snow.

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From the Director’s Deck: Our Own Stimulus Package

2/23/2009 10:08am, Craig R. Scott - Communication

  It is increasingly hard to talk or write about anything these days without thinking about jobs, money, and economic stimulus packages.   We here in the university are somewhat more insulated from this than most—but no one is oblivious or unaffected by the economic situation in which we currently find ourselves. I think a great deal about my brother (and his wife and their six adopted children), who recently was let go from his job in Colorado. &

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How Not To Read A Million Books - John Unsworth Lecture, March 5

2/18/2009 8:28pm, Marija Dalbello - Library and Information Science

John Unsworth , with Tanya Clement, Sara Steger and Kirsten Uszkalo (University of Illinois, Urbana-Champaign) "How Not To Read A Million Books" Thursday, 5 March 5 p.m. Alexander Library, SCC Auditorium More RUTGERS SEMINAR IN THE HISTORY OF THE BOOK 2009 events at: http://comminfo.rutgers.edu/book_history/RSHOB_2009.html Abstract: "The Spectacles" Christian Morgenstern Korf reads avidly and fast. Therefore he detests the vast bombast of the repetitious, twelvefold needless, injudicious.

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From the Director’s Deck: They Love Me, They Love Me Not…

2/16/2009 3:55pm, Craig R. Scott - Communication

  I’ve rarely been accused of being hopelessly romantic.   That might explain why on Valentine’s Weekend, I’d choose to blog not about acceptance and love, but rejection and denial. Of course, I’m not really talking about romance and everything Hallmark and Russell Stover wanted us to think about this past weekend—I am thinking instead about graduate admissions. &

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From the Director’s Deck: In Remembrance of Bob, Kevin, and Sheryl

2/9/2009 8:23am, Craig R. Scott - Communication

  A few days ago my father-in-law passed away.   This has been understandably harder on Laurie (as well as her mom and brother), though it has given me pause as well.   Her dad, Bob Lewis, was a very nice, hard-working man who grew up in tough times and yet provided his family with all sorts of opportunities he did not really have.

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Music Tech event at TCNJ

2/8/2009 8:23am, Lilia Pavlovsky - Library and Information Science

OK, I'll publicly admit that I am a closet musician.  Over the years my interests have moved from acoustic performance towards electronic mediums for sound recordings so I am always interested in various aspects of sound creation and application.  The College of New Jersey in Ewing is hosting a really interesting Music Technology Symposium this coming Wednesday (February 11th).  The featured speaker is Dr. Perry Cook , Professor of Computer Science who has a joint appointment in the Music Department at Princeton University.  Not only is this an interesting cross disciplinary fusion of interests, applications and tools but I think it would be a fun lecture to attend if you can!&

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Instructional technology blog

2/6/2009 4:04pm, Gayle K. Stein - Library and Information Science

The Office of Instructional and Research Technology is reinvigorating its instructional technology blog. The blog looks at books, technologies, and pedagogical issues of interest to us (and hopefully others). You can find us at http://oirt.rutgers.edu .

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From the Director’s Deck: Decisions, Decisions…

2/2/2009 1:37am, Craig R. Scott - Communication

  I noticed a Coca Cola vending machine the other day that displayed the beverages inside and the words “Decisions. Decisions.” For me, that decision is easy: Find a Pepsi machine with Diet Mountain Dew in it!   But, other decisions can truly be difficult—like selecting who will be admitted and who will be funded as we make choices about the applications to our Ph.D. program for this coming fall. &

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Lambda Pi Eta Events

1/31/2009 12:07am, Galina Bolden - Communication

New Applications Accepted  The Department of Communication is currently accepting applications for Lambda Pi Eta , the communication honor society of the National Communication Association. Lambda Pi Eta serves as a basis for academic and professional growth, in addition to recognizing student excellence within the Communication Department.  Further, Lambda Pi Eta will provide access to opportunities in which students can supplement classroom material by actively participating in events and activities.  Students are encouraged to explore and discuss areas of interests and present findings in a formal setting. Eligible candidates must:     •    Be a communication major     •    Have completed at least 60 credits (overall)     •    Have a cumulative GPA of 3.0     •    Have a communication GPA of 3.25 If you meet these criteria, please submit a typed cover sheet with your name, anticipated month/year of graduation, Rutgers email address, and attach a copy of your most current transcript.

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From the Director’s Deck: Training Students for the Balancing Act of Life

1/26/2009 8:53am, Craig R. Scott - Communication

  Several times this past week I was prompted to think about the training we are providing our doctoral students and what they choose to do with that preparation.   First, we were asked by the graduate school to prepare material about placement of students (a topic worthy of its own blog entry later). Then there was a prospective applicant who visited my office and wanted to know what one’s options were with a Ph.D. from this program.

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2009 NMCC Horizon Report released

1/20/2009 5:30pm, Lilia Pavlovsky - Library and Information Science

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A Happy Convergence

1/19/2009 1:11pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Monday, January 19, 2009 Martin Luther King Day Today and tomorrow we witness a happy convergence with a celebration of the life of Martin Luther King and the inauguration of our new president Barack Obama . Our country will be entering a new era of hope and optimism brought about by a new presidential administration despite the difficulties that face us. It is a new semester for those of us at Rutgers, and this gives us all a fresh opportunity  to begin anew as well in our learning endeavors.

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From the Director’s Deck: I Have a Dream… (of a Rutgers Ph.D.)

1/19/2009 8:39am, Craig R. Scott - Communication

Today we honor Martin Luther King, Jr.   And even though Rutgers is appropriately taking this last holiday before the spring semester begins tomorrow, I thought I’d blog today about something consistent with King’s “I Have A Dream” speech.   One of those dreams, for thousands of young (and old), is to pursue one of the most prestigious and rigorous educational degrees offered: a doctorate. &

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From the Director’s Deck: Can We Talk?

1/12/2009 10:44am, Craig R. Scott - Communication

Can we talk? Before you assume that is merely a rhetorical question, let me answer it in the spirit of our president elect: “Yes we can!”   And, in fact, our Ph.D. students will be talking on several occasions this spring.   Let me “talk” a little bit more about this…   One of the nice features of our Ph.D. program (some claim it is the talk of the town) is the colloquium presentations. &

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INTERNET SEARCHING: HOW IT WORKS

1/11/2009 10:05am, Paul Kantor - Library and Information Science

 Internet and the Information Environment: A Quantitative Approach This coming semester, the exciting math core course (did you ever expect to see those words right next to each other?) about Internet searching and how it works, is flying from eCompanion to user-friendly Sakai. Repeated comments from students have persuaded pilot Paul Kantor to switch, so that it will be easier for students to work ahead and stay on top of the course.   The class will meet each Tuesday and Friday from 11:30 to 12:50 in SCILS, Room 212.

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Unusual bookmobiles

1/10/2009 4:16pm, Michael Lesk - Library and Information Science

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The "dusty jewells" of the Newark Public Library

1/6/2009 3:16am, Marija Dalbello - Library and Information Science

The last meeting of Fall 2008 History of Books, Documents, Records class on December 12 was held at the Newark Public Library , as a tour of its rare book collection prepared by assistant curator Jared Ash.  The "Dusty Jewell," as this collection is known to some, includes excerpts from Arabic Thai and Sanskrit manuscripts,  and a number of significant monuments of print culture (such as a copy of Koberger's Nuremberg Chronicle, and leaves from a Gutenberg Bible), as well as Hokusai's (original) manga, Sumerian clay tablets and so much more.  Art for All , a documentary made by two Rutgers students, gives a broader overview of the context in which an incredible collection of art prints that is also part of NPL special collections, came about.    Here are some of the visual mementos of our tour (cell phone and blackberry quality), courtesy of students from the book history class:   Boddhisattva leaf picture       and more ... &

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From the Director’s Deck: New Year’s Program Resolutions

1/5/2009 9:05am, Craig R. Scott - Communication

    I suspect by now most of you have made your resolutions for things you want to accomplish, change, or do better in 2009.   Mine are always worthy, but fairly boring (spend more time with kids, get in shape, read something not related to work, cut back to no more than a six pack of Diet Mountain Dew per day). At this time, it seems appropriate to make a few key resolutions for the Ph.D. program as well (they too may be boring, but I think they're important). &

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Internet Course Flies to Sakai (ITI 111)

12/24/2008 11:50am, Paul Kantor - Library and Information Science

Thsi coming semester, the exciting math core course (did you ever expect to see those words right next ot each other) will fly from eCompanion to Sakai. Repeted comments from students have persuaded pilot Paul Kantor to switch, so that it will be easier for students to work ahead, and stay on top ofthe course. Theclass will meet on Tuesday and Friday from 9:50 to 11:10 in Room 212, SCILS building.

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Research, Writing and Publication across SCILS

12/23/2008 11:55am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} SCILS-wide Research Agenda in Knowledge Development, Knowledge Sharing - Monograph to be published by the Knowledge Institute Over the last two months faculty, students and staff who are actively involved in the inter-disciplinary Knowledge Institute have met and discused areas of research that are important in advancing knowledge in the SCILS-related disciplines. The folloiwng research questions emerged from the meetings: 1. How do social media and networking software change the way professionals work in communication, information and journalism/media?    - What are the optimum ways for people to interact with these processes and technology for knowledge development and knowledge sharing? &

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LA Times web revenue

12/22/2008 9:46am, Michael Lesk - Library and Information Science

The editor of the Los Angeles Times, Russ Stanton said in a talk at USC that their website revenue was now more than the cost of their editorial payroll.   Unless I misunderstand, I think this means they would be viable as a web-only paper, if bankruptcy clears away all their other costs.  Perhaps that's a better ending than any currently obvious alternative.

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From the Director’s Deck: “Deck the Deck…”

12/22/2008 8:52am, Craig R. Scott - Communication

  The holiday break is upon us, and even though my grading is not yet entirely done and the program applicants keep rolling in, I’ve allowed my attention to focus heavily on the celebration of the holidays ahead.   As one festive song I’ve already heard several times this season proclaims:   Deck the halls with boughs of holly  Fa-la-la-la-la, la-la-la-la 'Tis the season to be jolly Fa-la-la-la-la, la-la-la-la… (my initial youthful interpretations of the next few lines would demand an entirely different blog entry, so I’ll stop here).   In the Scott home, my holiday decking involves no boughs of holly, but plenty of outside lighting.

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From the Director’s Deck: “Ph.ooD.” for Thought

12/15/2008 9:01am, Craig R. Scott - Communication

I don’t know if it was my wife making cookies for a bake sale we attended, our phone conversation with upcoming holiday visitors about buying ingredients for peanut brittle and peanut clusters, or just my general love of eating, but I found myself thinking about food even more than usual this past weekend. During that mouth-watering contemplation, I also realized what a key role “food” plays in our doctoral program.   For example, several people positively judged the quality of the recent end of semester Ph.D. party by the fact that nearly all of the food and drink were consumed.

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Cole Porter

12/11/2008 6:45pm, Michael Lesk - Library and Information Science

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Mind Mapping -- A Swiss Army Knife for the Brain

12/9/2008 12:58pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Mind Mapping to Create a Research Road Map Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}   SCILS’ Knowledge Institute (KI) is creating a research agenda for 2009 and beyond. The Institute, devoted to research and practice in knowledge development, knowledge sharing, learning and what is generally known as ‘Knowledge Management,’ is bringing together faculty, students and professionals at Rutgers and beyond the campus gates. Recently members of the SCILS KI community met with a delegation from the Tenaris Company , headquartered in Buenos Aires.

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From the Director’s Deck: get IN!

12/8/2008 9:56am, Craig R. Scott - Communication

That’s right, get IN!   You may have noticed the new logo on the webpages for the Ph.D. program (if not, check out our corresponding new web address: comminfo.rutgers.edu/phd/getIN ). In this case, get IN means get interdisciplinary, get intellectual, get innovative, etc. &

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CFP: Pragmatic and Action-Oriented Approaches to Positive Design

12/4/2008 11:13am, Mark Aakhus - Communication

Minitrack for Americas Conference on Information Systems (AMCIS) on Design Theory and Research: From Design Science to Positive Design    Minitrack Chairs: Mark Aakhus , Rutgers University, USA, aakhus@rutgers.edu Pär J. Ågerfalk , Uppsala University, Sweden, par.agerfalk@dis.uu.se Contact Email: pragamcis@gmail.com Important Dates  January 2, 2009: Manuscript Central will start accepting paper submissions February 20, 2009 (11:59 PM Pacific time zone): Deadline for paper submissions April 2, 2009: Authors will be notified of acceptances on or about this date April 20, 2009 (11:59 PM Pacific time zone): For accepted papers, camera ready copy due   Objective and Aspirations The objective of this minitrack is to explore how pragmatic and action-oriented perspectives on IS and IT can rovide grounds for making the shift from design science to positive design. Description Information and communication technology, in general, and computerized information systems in particular, are used in organizations and society to support and facilitate collaborative human activity. How people act and work through information systems in this way presents an important challenge for understanding and practising design in IS.

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From the Director’s Deck: Gathering Together

12/1/2008 1:14am, Craig R. Scott - Communication

This past week was a time for “gathering together” for most of us here.   We gathered around a Thanksgiving table with friends and family to enjoy food and drink together—and to recall all for which we are thankful. Even though the turkey leftovers have begun to disappear and the friends/family we gathered with have likely headed back to their homes, our gatherings are not over. &

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Gender & Technology - What do Women Want?

11/26/2008 9:00am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Numbers of women in Computer Science and other technology-related programs continue to be small. "Hybrid" programs, such as Information Technology and Informatics, offered by SCILS attract higher percentages of women, but there is still a lot of room in the technology tent for girls and women. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Arial","sans-serif"; mso-bidi-font-family:"Lucida Grande";} What do women want?   Recently New York Times columnist Randall Stross asked, “What has driven women out of computer science?” (NYTimes, 11/16/2008, p. BU4).

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From the Director’s Deck: A Successful Conference for Rutgers and Our Program

11/25/2008 9:06am, Craig R. Scott - Communication

For the past several days, I’ve been at the National Communication Association’s Annual Convention, held this year in San Diego, California.   Although it attracts mostly folks from Communication, at least two faculty members from each of the other departments were also in attendance, helping make this an especially important one for the program. Like most conferences, it was filled with panels, business meetings, poster presentations, and more. &

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From the Director's Deck: Getting the Most Out of Conferences

11/17/2008 8:53am, Craig R. Scott - Communication

As I prepare to attend the National Communication Association Annual Convention (one of the major professional association conferences that attracts certain members of SCILS), I think a few words about what to do (and not to do) at conferences would seem in order.   Luckily, I can borrow ideas from two current/former colleagues (Josh Gunn at Texas and Laurie Lewis from Texas and Rutgers) who pulled together these ideas about conference (thus, sparing me from having to come up with something entirely on my own).   I think this advice is not only useful for the conference novice, but helpful reminders even for some of us convention veterans. &

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Jared Ash talk (Nov. 18) Artists' Books: A Tradition of Anti-Tradition

11/15/2008 12:49am, Marija Dalbello - Library and Information Science

The speaker, Jared Ash, will present a guest lecture for the History of Books, Documents, Records class. Jared Ash is a curatorial consultant for Russian avant-garde books (see biographical note below). He is also one of our alumni and former leaders of SOURCE. All SOURCE members are welcome, as well as other MLIS students who are interested in rare books, special collections, collections, collecting, and artists' books!

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Gurteen Knowledge Cafe in New York

11/10/2008 10:10am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Here's another chance to attend a Knowledge Cafe with KM leaders -- this time in Manhattan. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Dr. Helen Paige of Advance Knowledge Network in South Australia, Australia ( http://www.thepaigegroup.com.au ) and Regional Director, Gurteen Knowledge Cafes, Australia will be leading a Knowledge Cafe during her visit to New York. The topic is "The Impact of Social Networking Tools in Organizations." The group will discuss what this means and what impact these tools have had on organizations.   DATE:   Wednesday, November 19th, 2008 from 6 to 8:30pm TOPIC:    The Impact of Social Networking Tools in Organizations LOCATION:   Perkins Eastman, 115 Fifth Avenue (18-9 Street), 3rd Floor, New York City RESERVATIONS:   This event is free but you must reserve a place by email (Suzanne Roff at suzrof@msn.com ).

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From the Director’s Deck: Survey Says…

11/10/2008 10:01am, Craig R. Scott - Communication

I always liked the Family Feud game show, especially when Richard Dawson would call out “Survey Says” to reveal how many of the 100 responses from the polled public lined up with a contestant’s answer.   I don’t think that game show had any real impact on my own ability to conduct survey research (though I do suspect Dawson and the Family Feud competitors had more fun at their task than does the typical survey researcher), but it does offer an entertaining way to think about such surveys.   With some help from student program assistant Kate Magsamen-Conrad, we polled just over 100 people—actually, it was nearly 120 folks who applied to our Ph.D. program last year. &

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Did you miss the Knowledge Cafe?

11/10/2008 8:32am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Knowledge Cafes are a relaxed way to explore what we already know and share our knowledge with others. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Arial","sans-serif"; mso-bidi-font-family:"Lucida Grande";} SCILS Knowledge Café sponsored by the Knowledge Institute November 6, 2008     Twenty people joined the knowledge café including students and faculty from three SCILS departments as well as RU libraries faculty and staff. A brief “whip around” allowed those participating to say what knowledge they gained during the previous week, and the extraordinary events of election night 2008 were invoked along with other topics. A short introduction – Knowledge Management 101 – was given so that those not familiar with the current state of KM/Knowledge Sharing could be understood before commencing the Knowledge Café.

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JMS Hiring

11/7/2008 9:33am, John V. Pavlik - Journalism and Media Studies

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LIS IS HIRING NOW

11/5/2008 11:20am, Paul Kantor - Library and Information Science

Adding to two exciting new hires last year, LIS seeks outstanding scholars at all ranks interested in Information Science, Social Media, Health Related issues and more. This year Mor Naaman , from Yahoo! research, and Smaranda Muresan , most recently a Post-Doctoral researcher at Maryland, have joined a large research groups focused on Digital Libraries, Social and Collaborative Information Behaviors, and the whole range of technical and social issues arising from, and driving the growth of, the 21st centuries Information Revolution.

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Knowledge Cafes

11/4/2008 9:36am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

We all have within ourselves deep understandings about which we may not be fully aware. A Knowledge Cafe brings us to a place of understanding through interaction with others. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}           At the recent meetings of the American Society for Information Science and Technology (ASIST) in Columbus, Ohio, the Knowledge Management SIG (Special Interest Group) made good use of the “Knowledge Café” in order to help make explicit what participants were thinking, what they know, and what knowledge they wanted to share with others.

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Consuming Participatory Democracy: The "7-Election"

11/3/2008 3:42pm, Elizabeth Gough-Gordon - Journalism and Media Studies

This is my second blog entry involving coffee; as a graduate student, the beverage plays a significant role in my life both on and off-campus. Recently, I stopped at the 7-11 convenience store in North Brunswick to grab a cup of coffee and was faced with a choice: a red or blue paper cup. In conjunction with the upcoming election, 7-11 created a campaign called "7-Election" in which customers would be able to "make their choices heard") (http://www.7-election.com) by purchasing a large coffee with either a red cup (McCain) or blue cup (Obama).

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From the Director’s Deck: Travel Tips

11/3/2008 1:35am, Craig R. Scott - Communication

As one major conference deadline hits today (International Communication Association), I’ve been thinking about my travels later this month to the National Communication Association conference in San Diego (a city where I used to live). As much as I’m looking forward to that, my “travel tips” won’t help you find a cheap flight or a good meal (though I can make some recommendations for a cheap meal in San Diego!).   My travel tips refer to the travel money we give out to our doctoral students so that they may attend scholarly conferences and present their research.   Students turned in 20 such applications for the Nov. 1 allocation, as a strong indicator of the active group of students we have in the program.

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Lambda Pi Eta Induction Ceremony

11/2/2008 8:44pm, Galina Bolden - Communication

November 2, 2008, Lambda Pi Eta, the undergraduate Communication Honors Society, held an induction ceremony for all new members. Big thank you to the board members for organizing a great event! Here are some pictures.

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An Insider's Synopsis on the Google Settlement

10/31/2008 7:21pm, Cindy (Suchin) Lu -

This morning Kevin L Smith at Perkins Library, Duke University provided a very detailed synopsis from his personal experience in the process of Google Settlement. This message was posted in the listserv of American Theological Libraries Association. ----------------------------------------------------------------------------------  From: Kevin L Smith [mailto:kevin.l.smith@duke.edu] Sent: Friday, October 31, 2008 7:21 AM To: atlantis Subject: Re: [atlantis] YO!

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The Biggest Book Fair in the World

10/31/2008 4:39pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Imagine visiting the largest book fair in the world... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Arial","sans-serif"; mso-bidi-font-family:"Lucida Grande";}      Academics love text and talk, so you can imagine what it’s like for a professor to visit the largest book fair in the world, the Frankfurt Book Fair (Frankfurter Buchmesse) where it’s all talk about books for 5 days. The fair is so huge that it takes up several floors of one building and spreads out to 5 other buildings as well as the venue having its own train stop!

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Google settlement

10/28/2008 10:18pm, Michael Lesk - Library and Information Science

This morning Google, the publishers and the authors announced a settlement of the lawsuit about Google Book Search. This is probably the biggest news in the digital library field in a while. Admittedly, we've just barely had time to skim the 144 page PDF, but I think it's good news. In particular, we've got a sensible system for dealing with copyright renewals in the 1923-1963 time period, we've got two possible business models for scanning out of print books, and we've got permission for every public library to have one terminal with free access.

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From the Director’s Deck: Ten Scary Things About Being Ph.D. Director

10/27/2008 9:14am, Craig R. Scott - Communication

It is Halloween Week, so in that “spirit” let me describe ten scary things I’ve discovered just a few months into the job.   1. I’m actually enjoying this role despite the fact that the job is a vortex into which all my energies could easily be sucked if one allowed that.   2.   Number of times each week a new question arises to which I don’t necessarily know the answer and yet am expected to dig into my book of magic spells and conjure one up (e.g., should undergrad courses taken as a masters student toward their masters degree transfer in toward doctoral credits?). &

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National Freedom of Speech Week, October 20-26

10/22/2008 8:43am, Craig R. Scott - Communication

Especially as we approach a major presidential election in this country, it is important to remember this key part of the First Amendment to our U.S. Constitution: “Congress shall make no law…abridging the freedom of speech...”   To help remind us of this, the National Communication Association (NCA) encourages us all to celebrate National Freedom of Speech Week, October 20-26, 2008.      NCA’s Credo for Free and Responsible Communication in a Democratic Society includes this key statement: “WE BELIEVE that freedom of speech and assembly must hold a central position among Americans constitutional principles, and we express our determined support for the right of peaceful expression by any communicative means available.”   For more information on how you can help celebrate this week, visit the NCA website at http://www.natcom.org/nca/Template2.asp?bid=9906 . &

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From the Director’s Deck: By Invitation Only

10/20/2008 9:36am, Craig R. Scott - Communication

It seems to me there were several events in the area this weekend where there was high demand for tickets, but only the invited few had access to these exclusive events.   The Rutgers football team delighted fans lucky enough to be at the game with their narrow victory over UConn on Homecoming Weekend.   Tickets were even harder to come by for a seat at Saturday Night Live, where the Sarah Palin bits were funny regardless of your political leanings. &

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From the PPD’s Deck: DSA

10/13/2008 10:37am, Craig R. Scott - Communication

As some of you know, I have mixed feelings about acronyms.   Maybe this is about SCILS as a potentially confusing label.   Perhaps this goes back to a former non-academic job as an Assistant Service Specialist. &

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From the Director’s Deck: Being “Pro”

10/6/2008 11:47am, Craig R. Scott - Communication

Yes, I watch too much professional sports (between baseball playoffs and following my 4-1 Denver Broncos, this is a busy season!), but that’s not what I mean by being “pro.”   I have also been tuned into CNN, MSNBC, and allegedly unbiased Fox News to get all sorts of political coverage about who is pro- this and pro- that—but this too is not quite what I’m talking about here.   My idea about being “pro” is far simpler.   I’ve decided to be Pro-Filing. &

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CFP: Theory and Research on IT in its Social and Organizational Context

10/2/2008 2:33pm, Mark Aakhus - Communication

AIS SIGPrag SIGPrag 2008 Call For Papers Pragmatist IS Research (SIGPrag) is a new special interest group developed by the Association for Information Systems ( http://home.aisnet.org/ ) that responds to research interests in understanding how IT becomes an aspect of human activity and its consequences in supporting collaboration and communication. SIGPrag invites researchers to contribute position papers advancing SIGPrag's central theme: theorizing the IT artifact and its organizational and societal context from a pragmatic and action-oriented perspective. The position papers will be presented at the inaugural SIGPrag meeting at ICIS2008 in Paris, France ( http://www.icis2008.org/ ).

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New AIS SIG on InfoTech, Collaboration, and Communication

10/2/2008 2:26pm, Mark Aakhus - Communication

  Association of Information Systems forms new Special Interest Group on Pragmatist IS research   Special Interest Group on Pragmatist IS research ( www.sigprag.org ) I n the IS field there is a growing recognition of the importance of theorizing the IT artifact and its organizational and societal context from a pragmatic and action-oriented perspective. Over the years, a number of events and journal special issues have been devoted to this topic (e.g. the Language/Action Perspective workshops 1996-2005 and special issues of CACM and Data and Knowledge Engineering , the Understanding Sociotechnical Action workshops and special issue of IJTHI , the Action in Language, Organizations and Information Systems conferences and EJIS special issue, and the Pragmatic Web conference).

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From the Director’s Deck: “Road to Rutgers”

9/29/2008 10:40am, Craig R. Scott - Communication

I attended a conference for graduate students this past weekend (along with one of our Ph.D. students, Yusuf Yuksel) at Purdue University. For the past three years, Rutgers has sent students to this event, which is specifically about developing graduate students in organizational communication and giving them ample interaction time with leading scholars in the subfield.   For me it was also kind of a “Pilgrimage to Purdue,” where Charles Redding, the so-called Father of Organizational Communication, did his work.

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From the /History of a Book/ to the History of the Book - lecture by Leah Price on October 30

9/27/2008 6:46pm, Marija Dalbello - Library and Information Science

Leah Price (Harvard University) will give a talk titled, "From the /History of a Book/ to the History of the Book,"  on Thursday, 30 October, 5 p.m. (Alexander Library - Pane Room).   The accompanying event : Workshop:  "How to Do the History of Reading," on Friday, 31 October, 10-1 p.m. (Center for Cultural Analysis).   More on Rutgers Seminar in the History of the Book and directions at: http://comminfo.rutgers.edu/book_history/RSHOB_2008.html   <> Leah Price , "From the /History of a Book/ to the History of the Book"  (Thursday, 30 October)   <> Abstract:   Book historians' taste for the case study has traditionally  led them to recapitulate the humanism of their sources, whether authors' biographies, company histories, or readers' memoirs.

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Running Against Stereotype: Race, Gender, Age and Politics 2008

9/25/2008 11:52am, David Greenberg - Journalism and Media Studies

The Center for Race and Ethnicity Presents Running Against Stereotype:  Race, Gender, Age and Politics 2008 Friday, October 3, 2008 12:30 p.m.  Stereotypes of race, age, and gender have defined this year in American politics: candidates for national office have been running not only against one another, but also pushing against (and reworking) public ideas about women, men, age, and race. Join us for a cross-disciplinary roundtable discussion among Rutgers faculty on the role of identity and images in American politics. &#

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What's Happened to Asbury Park?

9/23/2008 7:54am, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Last weekend the Rutgers Film Co-op presented the film "Greetings from Asbury Park," a movie by NJ filmmaker Christina Elipoulos. (Of course, it's also the name of Bruce Springsteen's first album.) The film shows the city from the time when it was a resort destination, crowded with fun seekers, swimmers, and those who just wanted to walk the boardwalk. But Asbury Park, New Jersey was also the home to many new to America and those who just liked the idea of living by the NJ shore.

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The Student Vote

9/22/2008 9:11am, Steven Miller - Journalism and Media Studies; Dean's Office and IT Staff

I had the distinct privilege to attend a conference dealing with youth participation in the political process this past weekend.  This meeting at the JFK School of Government at Harvard University reinforced the notion that women and men between the ages of 18-24 will determine the outcome of this year's election.  Students from Maine to Hawaii came to Cambridge to discuss the various ways they have been able to register young voters and assure them that their ballot is significant.   According to the organizers and presenters, it is an urban legend that 2008 is the first year that this will happen.  Institute of Politics Director of Polling John Della Volpe pointed out that 2004 was the start of this upswing.  In 2000,  29 percent of the 18-24 age group voted.  In 2004, that number rose to almost 42 percent.   He expects that number to rise this year.  This is not just because of Senator Barack Obama, Senator John McCain or any one single candidate or issue.  There are a myriad of reasons behind it and we are all thankful that this generation of citizens have been reinvigorated.   But, now comes the next step.  Every eligible over the age of 18 MUST register to vote and make sure they cast their vote by or on November 4.  Then, they must carry this same energy on to November 5 and beyond.  The election is not the end of the process, just the beginning.  David Gergen, adviser to four U.S.

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From the Director’s Deck: Diversity in Our Program

9/22/2008 1:45am, Craig R. Scott - Communication

In between watching the Rutgers football team lose a close game and trying to catch up on some work this weekend, I opened several emails in my overflowing inbox that addressed a similar topic: diversity.   One of these was a specific inquiry about the number of men and women applying to our program (from another Ph.D. director concerned about the issue), and the others were about visions of greater diversity in the school and even recent discussions in the 601 Ph.D. course about the value of diversity and interdisciplinarity more generally.   All this led me to ask: just how diverse is our Ph.D. program? &

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Isn't Knowledge Management a fad?

9/19/2008 1:29pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

Isn't knowledge management (KM) a fad? This question has been floating around academic circles and the Web for years. Why? &

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What is Knowledge Management?

9/18/2008 4:10pm, Claire R. McInerney - Library and Information Science; Dean's Office and IT Staff

The first meeting of the SCILS Knowledge Institute will be held: Tuesday, September 23, 12 noon - 1:30 PM Faculty Lounge, Room 323 You are invited but you may have a few questions about the Institute or its mission.   Q & A's --------What is "Knowledge Management" (KM)? Knowledge management (KM) is the process by which people in organizations find, share, and develop knowledge for action.

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Bill to end NIH open access policy

9/16/2008 10:47am, Michael Lesk - Library and Information Science

The House held a hearing on Thursday about reversing the current NIH rule that any article based on NIH-funded research must be placed in PubMed (free access) 12 months after publication.

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Welcome back

9/16/2008 10:37am, Paul Kantor - Library and Information Science

Welcome back, new PhD students.

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From the Director’s Deck: Playing the Name Game

9/15/2008 1:33pm, Craig R. Scott - Communication

Now that we have “returned” to the old moniker for the program (which is the same as the School: Ph.D. in Communication, Information and Library Studies), I think the topic of our name deserves some slightly different commentary.   Although I feel empathy for our colleagues in Media Studies who understandably feel as though their interests are not well reflected in our official program title, it is not hard at all to imagine why some folks would have looked at our proposed name, wrinkled their eyebrows, and said “after further review…let’s not.”   If that label of individual discipline names strung together was considered problematic, then the acronym several associated with it was downright awkward (I am sorry, but for me CLISMS always sounded like an acronym more associated with “playing doctor” than “getting a doctorate”).     Even though we may never come up with some ideal official designation or clever acronym for our program that completely satisfies all constituencies, naming and identity issues are important.

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Voting, decisionmaking, and accountablity

9/13/2008 1:06pm, Gayle K. Stein - Library and Information Science

My youngest brother sent me email last week to remind me to vote. He works in politics and is a strong believer that people should use the voice that they have to elect the best candidate to be the next president. Part of the email said: "…Your vote counts.

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Rick Perlstein to Visit Rutgers

9/12/2008 12:10pm, David Greenberg - Journalism and Media Studies

Wednesday, September 17, historian and journalist Rick Perlstein—author of Nixonland: The Rise of a President and the Fracturing of America (Scribner) and Before the Storm: Barry Goldwater and the Unmaking of the American Consensus —will be visiting Rutgers.      From 1:15 to 2:45 p.m. in 301 Van Dyck Hall he will be leading a discussion for graduate students and faculty on the subject “How I Write My Books and Why.”   From 4:30 to 6:30 p.m.

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Communication Majors: Apply for the Communication Honor Society

9/11/2008 9:03pm, Galina Bolden - Communication

The Department of Communication is currently accepting applications for Lambda Pi Eta , the communication honor society of the National Communication Association. Lambda Pi Eta serves as a basis for academic and professional growth, in addition to recognizing student excellence within the Communication Department.  Further, Lambda Pi Eta will provide access to opportunities in which students can supplement classroom material by actively participating in events and activities.  Students are encouraged to explore and discuss areas of interests and present findings in a formal setting. Eligible candidates must:     •    Be a communication major     •    Have completed at least 60 credits (overall)     •    Have a cumulative GPA of 3.0     •    Have a communication GPA of 3.25 If you meet these criteria, please submit a typed cover sheet with your name, anticipated month/year of graduation, Rutgers email address, and attach a copy of your most current transcript.

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Cool personality tests

9/9/2008 6:11pm, Gayle K. Stein - Library and Information Science

So I mentioned that I like to find cool technology stuff and share what I've found. There is a fabulous website, businessballs.com , that includes a lot of team roles, personality, and management related tests.

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From the Director's Deck: Welcome! Welcome! Welcome...

9/8/2008 11:28am, Craig R. Scott - Communication

I have several welcomes to make here. First, welcome to the director's blog.  On most Mondays, I intend to blog about Ph.D. program-related issues.  I suspect some posts will be quite serious (perhaps too much so for a blog, some will think) and others a bit whimsical (unfit for a blog entry here, others will concur), but I think this will be a way for me to share some of my thoughts about the program, what we are doing, and perhaps where we ought to consider going. As a vibrant academic community, I hope we can explore and discuss some of these issues.  I'll sit on my deck (those of you who know where my office is know what deck I mean) and ponder thoughts to share each week…and I will welcome your responses as well.

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Things I want to discuss with others

9/6/2008 11:56am, Gayle K. Stein - Library and Information Science

I'm starting this blog because there are a lot of issues that I think about and discuss with others and I want to expand the conversations. So it's partially selfish--but since this is my blog, I guess that's ok. I just hope that others will join in and comment . . . &

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New media, libraries and museums

8/28/2008 7:32am, Lilia Pavlovsky - Library and Information Science

There's an interesting issue of First Monday (an internet journal) that focuses on exploring applications of 2.0 tools and new media in library and museum contexts.  One of the article talks about the pachyderm project which is defined as: " So what is this Pachyderm? It is open source software, created for libraries and museums with support from the Institute of Museum and Library Services (IMLS) via a three–year grant that began in 2003.

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Collaborative summer project

8/10/2008 12:46pm, Galina Bolden - Communication

In July I participated in the Conversion Analysis Master Class on conversational repair held at the University of York (UK), organized by the Feminist CA Unit . It included fourteen participants from three countries and was co-taught by Gene Lerner (UC Santa Barbara) and Celia Kitzinger (University of York, UK). A group project that emerged out of this class will be developed collaboratively over the coming months.

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Turning "Nothing" into Something

7/29/2008 3:08pm, Tom Davis - Journalism and Media Studies

I've got a friend named Robin, a Rutgers grad, who writes books, and she's funny. But now she's downright serious -- well, to a point, I guess. And I'm pleasantly surprised.

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Avoiding Email-Based Criminal Attacks

7/8/2008 11:57am, Andy Mudrak - Library and Information Science

Hi Everyone, It seems that for a while now, Rutgers has been targeted in numerous attempts to obtain passwords or other identities of individuals at the University.  There has been a slight rise in this activity recently, so it is important to protect yourself and others.  Remember, this is not just about protecting yourself, but also the others that interact with you that can be affected (including students)! Everyone should please read the important information below and remain aware of the lurking dangers (as with any criminal activities) and understand a few constants and precautions to remember regarding email especially.  I have also provided information regarding what you should do if you think you or someone else may have become a victim of this criminal activity.  Don't Give Identity Information If an email appears to come from within Rutgers, especially from IT or other administrative departments or divisions, it should not ask your for your username or password, or any other sensitive information.  It's definitely best that you never give out this information to anyone under any circumstances--this is your private information.  Example of this attack Recent fraudulent email from the apparent sender "RUTGERS HELP DESK" indicating that webmail will not be activated or your email account will be deactivated if you do not send your username and password.  You can see how this would violate your privacy regarding your username/password information. Be Careful of Links If an email contains links of any kind, you should be very careful that you know the link is safe before clicking on it.  If you're not sure about a link, it's best to not click on it, but instead type it into your browser.  Keep in mind that it is possible to Fake a Web Address , that is, make it appear to go to one place, but actually go to a malicious copy site that is designed to trick you into giving your identity to an attacker. Example of this attack Recent fraudulent email from the apparent sender "US Bank" where a link is given to you to update your account information otherwise your account could be deactivated.  You should be suspicious of this, since the link could appear to go to "usbank.com" but actually go to another location that looks identical to the bank's site, but instead will submit your account information directly to the attacker (and might even redirect back into the real bank as if nothing happened!).&

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Mental illness, the final frontier

6/21/2008 3:13am, Tom Davis - Journalism and Media Studies

You may remember A Time to Kill , a 1996 movie from a John Grisham novel about a lawyer who took on a racist town. He defended a black man accused of murdering two white men after they raped his young daughter. But the high drama came at the end -- easily the peak of Matthew McConaughey's acting career -- when he faced the white jurors and asked them to dream a dream. Imagine a girl , he told them, who was stripped of everything short of her life.

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The big battle of Iraq has yet to begin - at home, not abroad

6/21/2008 3:08am, Tom Davis - Journalism and Media Studies

The number of dead soldiers in Iraq continues to climb. Others lose their limbs when yet another IED blast blows up their transport vehicles as they move in and out of war-torn Baghdad . The potential after-effects that soldiers may suffer from this war, however, has become one big ticking time-bomb that could explode the military's already fragile morale - if nothing is ever done about it. And post-traumatic stress disorder has the potential to tear apart families already burdened by the roller-coaster ride of National Guard soldiers being called in-and-out of duty that they thought would simply help pay their college tuition.

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Get Paid, Get Plucked

6/21/2008 3:00am, Tom Davis - Journalism and Media Studies

Tom Davis is a reporter at The Record of Bergen County, N.J. where he wrote "Coping" - one of the nation's only mental health columns - for five years. He was named "Citizen of the Year" in 2007 by the American Psychiatric Association's New Jersey chapter, and he received an ambassador award from the N.J.

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Zine library Fundraiser

5/27/2008 4:52pm, Jack Bratich - Journalism and Media Studies

I'm a volunteer at a zine library in my neighborhood (Manhattan's Lower East Side). It's an all-volunteer collective, and we are looking to raise funds for new archival materials (we don't have an operating budget).  We're throwing a benefit party this Friday, May 30.  Details below. Come out after the Media Studies picnic that afternoon, or just come by at night!   Jack   ABC No Rio Zine Library Party!!! Friday May 30 8pm-1am   Comics Artists/Illustrators, Music and Refreshments! &

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Researching during the Summer Session

5/27/2008 3:28pm, Jennifer Theiss - Communication

The final grades have been submitted, the dorm rooms have all cleared out, seniors have donned their caps and gowns, and we're all settling in for the glorious first days of summer. But not Professor Theiss' undergraduate research team! Undergraduate students Deonna Baquero, Ashley Best, Talene Boodaghians, Gueldine Joseph, Tiffini Muscat, and Julie Peterson are already hard at work on research investigating interpersonal communication and romantic relationship development. One study asked married couples to complete questionnaires about their sexual relationship.

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On Hyperpartisanship

5/13/2008 4:08pm, David Greenberg - Journalism and Media Studies

On Wednesday, May 28, 2008, from 6:00 p.m. to   7:45 p.m., I’ll be on a panel at The New School’s Milano School for Management and Urban Policy, discussing the subject, “ The Hyperpartisan Era in Washington: Can Federal Bipartisanship Be Revived? ” The featured speaker will be Ronald Brownstein, political reporter for the Atlantic .

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Innovating the Interactive Society

5/13/2008 12:57pm, Mark Aakhus - Communication

3rd International Conference on the Pragmatic Web 29–30 Sept. 2008, Uppsala, Sweden http://www.pragmaticweb.info/  Submission Deadline: 30 May (17:00 GMT) In cooperation with ACM SIGWEB and the Scandinavian Chapter of the AIS (IRIS) TRUST AND COMMITMENT: Whether we look at our geo-political and environmental context, work within and between organizations, or our   local communities, there has never been a greater need for interaction and understanding across cultural, intellectual, and other boundaries. Whether the context is international policy, distributed teamwork, e-business, or community mobilization, fundamentally, people must build trust and commitment to common goals by talking and acting together.        What role does the Web have to play in these complex processes?

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Design Theory and Research ICIS 2008

5/6/2008 9:11am, Mark Aakhus - Communication

Design Theory and Research Track Chairs Jacky Akoka, CNAM Paris (France) Michel Avital, University of Amsterdam (Netherlands) http://www.unice.fr/icis2008/step1/themeTracks.html  Track Description Design has long been an underlying theme in the study of information systems. Yet, until recently, the term design has been used primarily to denote the activity of creating technical artifacts, especially software applications. Most design concepts, models, and methods are treated in this limited context of technically designed systems with social consequences.

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HC4D: Human-Centred Computing for Climate Change Deliberation

5/1/2008 1:52pm, Mark Aakhus - Communication

HC4D: Human-Centred Computing for Climate Change Deliberation by Simon Buckingham Shum Knowledge Media Institute & Centre for Research in Computing http://kmi.open.ac.uk/people/sbs/research/hc4d.html Welcome to this temporary gathering point while we build a better shelter... I don't need to say anything about the urgency of the problem facing us. What I want to do is highlight an emerging activity stream tackling one of the most pressing challenges concerning the infrastructure we have for working together on contentious problems: What socio-technical infrastructure will enable diverse stakeholders to contribute, and contest in principled ways, their views on climate change issues?

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Steve's S(C)ites of the week - Professor Avatar

4/26/2008 4:56pm, Steve Garwood - Dean's Office and IT Staff

  To many of my students, this is me. This is my avatar...he has a name, librarysteve, and actually the name has been around longer than the avatar. He's probably a bit better looking than me, but I do like to think that he represents my personality well.

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Anthony Grafton's Codex in Crisis

4/25/2008 10:14am, Marija Dalbello - Library and Information Science

Invitation by Labyrinth Books and The Crumpled Press to a reading, discussion, and reception with Anthony Grafton to celebrate the public release of his new book, Codex in Crisis on May 5 (Monday) 5:30 at Labyrinth Books (122 Nassau St., Princeton). In Codex in Crisis, Professor Grafton examines the new information ecology and explores the implications of digitization for the ways that we read, write, and store information. Building on his acclaimed essay for the New Yorker, Grafton offers a wide-ranging account of earlier efforts to bring all information together into a single, seamless database, from the great library at Alexandria to the spread of microfiche in the 1950s and 60s. Like these efforts, he argues, digitization has its own sweet spots and blind alleys' periods, genres, and types of information that may recede into the background of our collective memory.

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Steve's S(C)ites of the week - A Little Politeness, Please?

4/20/2008 8:36am, Steve Garwood - Dean's Office and IT Staff

First a disclaimer, yes, I do have a store on Cafe Press called the Politeness Place , but that's not why I'm writing this post, actually the store was part of my answer to a question I asked myself a while back: What happened to simple politeness? Check-out lines, drive throughs, email interactions...what happened to please and thank you? What happened to holding the door for someone who's coming behind you?

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Steve's S(C)ites of the week - www.slideshare.net/tag/cil2008/

4/13/2008 8:12pm, Steve Garwood - Dean's Office and IT Staff

http://www.slideshare.net/tag/cil2008/ See the collected presentations from Computers In Libraries 2008. Wikis, Podcasting, Drupal, Open Source, and more.

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Coffee, TV, and (Not) Me

4/11/2008 8:57pm, Elizabeth Gough-Gordon - Journalism and Media Studies

Someone once said that certain people in the social sciences base their research on phenomenon that they experience in their everyday lives, in order to better explain and predict these personal instances and events. This certainly applies my research interest in television viewing as a form of background "noise" in the home, because I am more likely to turn on the television when I am at home than turn on music or the radio. Perhaps one of my motivations for studying this aspect of television audiences is that I seek further explanations for my own behavior at home with the television as a mechanism for background audio and images within the domestic sphere as I go about my day.  Today I went to a coffee shop in hopes of a decent up of joe and some quality reading time.

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...We Have A Winner!

4/7/2008 11:16pm, Craig R. Scott - Communication

Even though Kansas and Memphis are still battling (as I type this) to see who will be the NCAA Men's Basketball Champion this year, we already know who the winners are in the SCILS March Madness tournament. Top honors go to the no-longer-mysterious A V (Alena Vasilyeva, that is), who pulled ahead by having Memphis in the finals.  Second place goes to Dr. Jen Theiss and third place was won by Reesa Greenwald (both of whom had Kansas in the final). Yours truly sits alone in 10th.

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Steve's S(C)ites of the week - I love my Flip

4/5/2008 8:31pm, Steve Garwood - Dean's Office and IT Staff

http://flipvideo.com/ For my birthday my wife got me an awesome Flip Video Recorder, when I tweeted about it, it seems like 1/2 my Social Sofware class picked one up. Is it high end? No Is it the only Video Recorder you'll ever need?

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Unpacking Orhan Pamuk's Library: Shelf-Lives of Books - lecture by Venkat Mani on April 10

4/5/2008 7:51pm, Marija Dalbello - Library and Information Science

  Venkat Mani (University of Wisconsin - Madison) will lecture on "Unpacking Orhan Pamuk's Library: Shelf-Lives of Books," Thursday,  Thursday, 10 April 5 p.m. Plangere Annex in Murray Hall (English Department).    More about the Rutgers Seminar in the History of the Book and directions at: http://comminfo.rutgers.edu/book_history/RSHOB_2008.html   ABSTRACT This paper reflects on reading novels that travel faraway from their points of linguistic origin and create new readerships through acts of translation.

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Stop the (March) Madness...

3/31/2008 2:54am, Craig R. Scott - Communication

Well, here we are one week later, and March Madness is...still a fun distraction from everything else.  In some ways, there is predictability here (#1 seeds all advancing as no one expected and AV--really the basketball guru Alena Vasilyeva--continues to lead our pool).  In other ways, there has been much excitement (Davidson missing a final shot that would have sent them to the Final Four as a #10 seed, donations coming in from people I don't even know who are in our pool, and my momentary evening in third place before blowing both games on Sunday). Here's what we can say headed into the Final Four next weekend (or what I think I see at 3am).  If AV's Memphis team beats UCLA, she is looking sweet to win it all (though Dr. Robinson could force a tiebreaker if UNC beats Memphis in the final).  Most folks picked UCLA to win it all, with several expecting them to beat Kansas in the final (if that happens, then Dr. Theiss, Corey Liberman's mom, and defending champion Katie Lever are looking good to finish in the money); however if UCLA beats Carolina in the final, Mary Nagy is positioned to sneak into that top spot. I'm not sure anyone else can win it all, though a few could sneak into second or third place depending on how the ball bounces.

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Steve's S(C)ites of the week - Computers in Libraries 2008 Wiki

3/30/2008 8:37pm, Steve Garwood - Dean's Office and IT Staff

http://cil2008.pbwiki.com/ Next week I'll be heading down to the Computers in Libraries/Internet @Schools East Conference to do a presentation on Screencasting..."Just Push Play: Screencasting for Your Library". As I start to collect info on what to see, what to do, good bars to go to and all those other important conference things, I was happy to receive an email from the conference organizers about the conference wiki. What's even more intriguing to me is the Social Software aspects of the conference and how the conference organizers are embracing and hoping to utilize bloggers, flickr folks, wiki participants, del.icio.us devotees, tweeters, slidesharers, etc.

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Steve's S(C)ites of the week - Webware 100

3/24/2008 10:08am, Steve Garwood - Dean's Office and IT Staff

http://www.webware.com/html/ww/100/2008/index.html   You have till 3.31 to vote for your favorite "Webware" site. What I think is even better than voting is finding out about all kinds of interesting, fun and useful web services. They have the following categories: Audio : Music, podcasts, audiobooks.

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March Madness Pool in SCILS

3/23/2008 9:50pm, Craig R. Scott - Communication

Before I give an update on the March Madness Basketball Pool here in SCILS, let me quickly address two concerns others have already raised.  First, this is a pool for the men's tournament and as much as I personally would like to be in one for the women also (especially given the success of our team here at Rutgers), I don't have the resources to run that pool also. Second, for the purists among us who find such activities unbecoming of a professional environment, I would be happy to share with you some of what we know about the research on work-life balance suggesting the value of such activities for building community and reducing stress in organizations. We have 19 SCILS faculty, staff, graduate students, and their family members in our pool this season (up from 13 in our innaugural year).

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First Radio Appearance

3/13/2008 11:16am, Jack Bratich - Journalism and Media Studies

I was on the radio today, on WBAI's First Voices Indigenous Radio (hosted by Tiokasin Ghosthorse).

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Steve's S(C)ites of the week - picnik.com

3/9/2008 8:27pm, Steve Garwood - Dean's Office and IT Staff

http://www.picnik.com/ You know...I liked not having to type so much last week that I decided to do this screencast stuff again. This screencast previously recorded for a project I did for new online faculty: http://librarysteve.com/598vids/picnikediting/picnikediting.html  Picnik is very cool and is integrated into flickr.com . If you still send image files via email that are just way too big...let's say >200k...stop the madness and give picnik a try.

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Public Speaking Competition

3/5/2008 1:32pm, Galina Bolden - Communication

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Steve's S(C)ites of the week - spresent.com

3/3/2008 9:36am, Steve Garwood - Dean's Office and IT Staff

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Please Respond Anonymously To This Blog...

2/26/2008 4:15pm, Craig R. Scott - Communication

...that's the assignment given to several of my students taking the First Year Seminar on Anonymous Communication in an Information Society.  This week we are exploring tools that facilitate anonymous communication as well as ways to detect the identity of anonymous communicators. We are looking at the use of anonymous or pseudonymous posts to online bulletin boards, websites, and chat rooms.  We're also examining anonymous remailers that strip one's identity before sending mail to others.  They will also be experimenting with anonymous Wiki entries, anonymous exchanges on groupware sites, and playing with "identity" on a social networking site.  With any of these tools, part of the issue is the ease with which anonymity is possible, the security and confidence users may associate with the tool's ability to provide anonymity, and other perceptions of just how anonymous one is with various tools. Beginning to understand that helps people know what options might exist and to make reasonable choices about efforts to interact anonymously.

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Steve's S(C)ites of the week - A Day In the Life...

2/25/2008 9:51am, Steve Garwood - Dean's Office and IT Staff

In Michael Stephen's blog, Tame The Web , he asks in one particular blog post about a "day in the life" of an LIS Educator ... the following is my answer to his question. What's an average day for me like?

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International Folk Festival

2/23/2008 6:57pm, Paul Kantor - Library and Information Science

March 2, Carole and I will be back in Cleveland  to direct the International Services Center International Folk Festival. If you have friends in the midwest, let them know about this wonderful event. Buy tickets here! &

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Women's Library at the 1893 Chicago Expo lecture and workshop

2/21/2008 12:12am, Marija Dalbello - Library and Information Science

Wayne Wiegand and Sarah Wadsworth lecture is entitled: “Right Here I See My Own Books": A Cultural History of the Women's Library at the World's Columbian Exposition (Chicago 1893) Thursday, 21 February 5 p.m.

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Steve's S(C)ites of the week - pandora.com & last.fm

2/17/2008 4:39pm, Steve Garwood - Dean's Office and IT Staff

http://www.pandora.com/ &  http://www.last.fm/ As I sit in the Library on this cloudy Sunday afternoon trying to think of something to blog about...I realized that my best topic had to be about something that I was doing at this moment...listening to Pandora on my noise reducing headphones (and pine a bit for the quiet library of yesteryear). But, if I was going to blog about Pandora, no way I could forget about last.fm These two sites have kept me sane when I just wanted to listen to some music and not have to pick a whole Cd (what's a Cd?...I don't think I've bought one of those in years), focus in on a single artist, or be annoyed by ads and djs on regular radio. If you've never tried Pandora or last.fm you're missing out on something...both sites allow you to make a musical selection and then play songs based on that original choice...you can vote up/down based on whether you like a song...after a few tunes you basically get hours of listening enjoyment with only a clunker or two every now and then.

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Laura Helton to represent RU at Princeton Graduate Student Conference

2/12/2008 6:25pm, Marija Dalbello - Library and Information Science

SCILS recent graduate Laura Helton will represent Rutgers University at this year's Princeton Center for the Study of Books and Media Graduate Student Conference on February 16, 2008 with a paper titled, Collections and Collectives: Race Consciousness and the Practice of the Archive, 1916-1945 . This work is based on a project Laura completed as part of her graduate work at SCILS in December 2007.   Please visit the conference website for details: http://www.princeton.edu/csb/conferences/february-2008   Princeton Center for the Study of Books and Media 2008 GRADUATE STUDENT CONFERENCE Saturday, February 16, 2008 East Pyne, Room 010, Princeton University I. Authorship: Forms and Functions 9:30-10:45 Jennifer Buckley (Columbia) Anne Diebel (Columbia) Elizabeth Bonapfel and Kristen Tapson (NYU) II.

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Steve's S(C)ites of the week - bookswim.com

2/11/2008 8:09am, Steve Garwood - Dean's Office and IT Staff

http://www.bookswim.com/ Libraries look out, bookswim is here. Years ago at a conference I asked the question "What would happen if Barnes & Noble decided to come up with a book rent/loan program?" While things haven't exactly worked out that way (at least not yet), here comes a site with a netflix/gamefly business model applied to books. Pay a monthly fee ...

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Steve's S(C)ites of the week - Who Do I Vote For?

2/4/2008 9:40am, Steve Garwood - Dean's Office and IT Staff

With the pressure of Super Tuesday hanging over me with dread, I must take some time today to "finish" reviewing the sites of the candidates I like to see who gets my vote on Tuesday. As I've been reviewing the sites, I've been taking note of how the campaigns are using social media to get their messages out, to raise funds, create "in person" groups, and to just help raise their name recognition. All seem to be using blogs, social networks (MySpace, etc.), flickr, YouTube and the like to get themselves out there as much as possible.  I'm not really sure if I want Hillary to be my friend on MySpace, or if I want to be connected to Obama on LinkedIn, and creating my own John McCain portal page just seems a little excessive, but I do find how addressing a lot of these social media sites seems to be working (at least for generating buzz, excitement, and involvement).

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Steve's S(C)ites of the week - tadalists.com

1/28/2008 10:58am, Steve Garwood - Dean's Office and IT Staff

http://tadalists.com/ In this busy 1st week of the semester, I've noticed that my reliance on my "To Do" list has grown quite immensely. I'm a big list maker and have various shopping, errand, home repair, school work, and contract work lists that I carry around with me. Of late, and especially when working on lists with other people, I've found http://tadalists.com/  to be really helpful.

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Steve's S(C)ites of the week - "Cult of the Amateur"

1/21/2008 9:14am, Steve Garwood - Dean's Office and IT Staff

Keen, A. (2007). The Cult of the Amateur: How today's Internet is killing our culture. New York: Currency.

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Save the dates for Rutgers Seminar in the History of the Book - Spring 2008!

1/15/2008 3:51pm, Marija Dalbello - Library and Information Science

2008 Rutgers Seminar in the History of the Book lecture series starts on February 21 (5-6:30 p.m.) with a talk by Wayne Wiegand and Sarah Wadsworth and an accompanying tutorial by Melodie Fox on February 22 (10-12 a.m.).   Other confirmed speakers:   Zachary Lesser (University of Pennsylvania) - March 27 Venkat Mani (University of Wisconsin-Madison) - April 10   Full description at: http://comminfo.rutgers.edu/book_history/RSHOB_2008_abstracts.html     The two-day event on February 21-22 includes a formal talk, followed next day by an interactive tutorial that will be of interest to researchers organizing historical data.   Wayne Wiegand and Sarah Wadsworth 's talk is titled, “Right Here I See My Own Books": A Cultural History of the Women's Library at the World's Columbian Exposition, Chicago 1893 Thursday, 21 February at 5 p.m. (

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Join Us For A New Graduate Seminar On Work And Technology

1/15/2008 2:19pm, Craig R. Scott - Communication

I'm really excited about the graduate seminar I'm teaching this spring, because it combines two area where I do research.  I'd also love to get a few more students enrolled in what I think will be an exciting class. So, if you are looking for coursework related to organizational and/or mediated communication, or have interests in issues such as privacy/surveillance or virtual work, or are seeking an opportunity to do a data-based research project, please consider joining the class.  It is the special topics seminar on Work and Technology (16:194:672 and 17:194:502) offered this spring.   This new seminar will examine several workplace issues and challenges that are problematized by communication and information technologies. &

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Steve's S(C)ites of the week - voicethread.com

1/14/2008 9:18am, Steve Garwood - Dean's Office and IT Staff

http://voicethread.com/ Last week after my presentation at ALISE, I was speaking to a colleague who also teaches a lot of Social Software integration and she turned me on to this very cool site. According to voicethread: "A VoiceThread is an online media album that can hold essentially any type of media (images, documents and videos) and allows people to make comments in 5 different ways - using voice (with a microphone or telephone), text, audio file, or video (with a webcam) - and share them with anyone they wish. A VoiceThread allows group conversations to be collected and shared in one place, from anywhere in the world." What a cool way to present something and have people share their thoughts and ideas on your movies, images, words, etc.

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Steve's S(C)ites of the week - images.google.com/imagelabeler/

1/7/2008 8:45am, Steve Garwood - Dean's Office and IT Staff

http://images.google.com/imagelabeler/ Google Image Labeler Now here's an interesting way to build up some descriptive data... Put two people head to head to "compete" while labeling a set of images...You get points when your tag and the other person's tag matches up, but you're also encouraged to add as many descriptive tags as you can to an image. Of course this begs some very interesting questions about data quality, recall vs.

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Steve's S(C)ites of the week - Information Searches That Solve Problems

1/1/2008 8:23pm, Steve Garwood - Dean's Office and IT Staff

http://www.pewinternet.org/PPF/r/231/report_display.asp The "Information Searches That Solve Problems" report put out by the University of Illinois -Urbana-Champaign and the Pew Internet & American Life Project has some really great information. As a former Public Librarian I especially enjoyed seeing: "The survey results challenge the assumption that libraries are losing relevance in the internet age. Libraries drew visits by more than half of Americans (53%) in the past year for all kinds of purposes, not just the problems mentioned in this survey.

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The 12 Days of Finals...Day 12

12/24/2007 12:40am, Craig R. Scott - Communication

On the 12 th Day of Finals, Rutgers gave to me: 12 Sighs of Relief.   Whether student, faculty, administrator, or other, I think we all breathe a sigh of relief (or about 12 of them if you are counting) that we’ve made it through another finals week.   I personally finished my grades moments ago and catch a flight to see family for the holidays in just a few hours. &

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The 12 Days of Finals...Day 11

12/23/2007 12:19am, Craig R. Scott - Communication

On the 11 th day of Finals, Rutgers gave to me: 11 points   In my line of work, we call that “strategic ambiguity” (not unlike this response to the “is Santa Claus real?” question: “Of course…he’s every bit as real as the tooth fairy!”). After all, 11 points could mean a number of different things....and here's 11 or so illustrations to prove my point.   For some, 11 points may have been enough to get them that next grade they needed.

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The 12 Days of Finals...Day 10

12/22/2007 1:12am, Craig R. Scott - Communication

On the 10th Day of Finals, Rutgers gave to me: Ten hours of sleep. No doubt it took more than that away from you during finals, but now, with final exams themselves officially over, you can sleep in and catch back up a bit on your sleep.  No more gallons of late-night coffee in a desperate attempt to stimulate a body already largely immune to the effects of caffeine. Of course, you lost sleep for reasons other than just being up cramming.

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The 12 Days of Finals...Day 9

12/21/2007 1:08am, Craig R. Scott - Communication

[...though Finals are not really over yet, today marks the last official day of the final exam period; congratulations to all who have survived and perhaps even thrived during this time].  On the 9th Day of Finals, Rutgers gave to me: 9 Paper Problems. Even if you manage to successfully compose the paper, stop the dog (or other hungry pet of choice) from eating it, and not have a flat tire on the way to campus, there are still other problems that can occur. Here I list 9 such paper problems--all of which are based loosely on problems I've heard from students, and all of which get mentioned more frequently during Finals.

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Steve's S(C)ites of the week - elfyourself.com & scroogeyourself.com

12/20/2007 12:16pm, Steve Garwood - Dean's Office and IT Staff

http://www.elfyourself.com/ http://www.scroogeyourself.com/ Just putting up a nice easy post this week as I run around getting pies, wrapping presents and enjoying the last days of pre-Christmas craziness… elfyourself.com is a site my Librarian wife, Kelly, quickly became addicted to a couple of weeks ago (here’s Kelly and I as elves - http://www.elfyourself.com/?id=1116710169 ). scroogeyourself.com isn’t something I’ve played with (I don't think I'm too scroogelike :-) but also looks like a lot of fun. I have to say I enjoy these sites a lot, even if they serve just to “humanize” me a bit.

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The 12 Days of Finals...Day 8

12/20/2007 1:14am, Craig R. Scott - Communication

On the 8th Day of Finals, Rutgers gave to me: 8 o'clock finals. Just because you were clever, or lucky, enough to schedule an afternoon class for yourself in no way guarantees you won't have an early morning final.  This semester, for example, the people who signed up for a TTh 4:30 - 5:50 class have to take an 8am final...on a Wednesday!  I don't know if that's lunacy or poetic justice, only that it's finals week. The 8pm finals are a bit more reserved for evening classes and tend to match the normal day the class meets--except for the fact that you won't be getting out of your 3-hour exam until 11pm during finals.

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The 12 Days of Finals...Day 7

12/19/2007 2:10am, Craig R. Scott - Communication

[We're over halfway done now...but don't worry, there are still 5 more days left for those of you viewing this instead of your class readings]. On the 7th Day of Finals, Rutgers gave to me: 7 Chapters to Read (before tomorrow's final). Whether seven chapters of an introductory textbook or seven chapters of a great literary novel, reading that many chapters in one (or even two) nights is no easy task.  Now you may understand a bit better what "reading" day's purpose is (see Day 1).

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A Holiday(s) Greeting

12/18/2007 8:57am, Paul Kantor - Library and Information Science

Each of us celebrates one or two, but not .... 12/18/07   Wishing you the joys of the season, and just one or two happy holidays   Dear Friends and Colleagues,   I want to take advantage of this blog to wish you all the joys of the season, and a happy holiday, or holidays, of your choice. I have grown weary of wishing people “Happy Holidays”. While everyone that I know seems to celebrate one holiday or another, very few people celebrate the whole bunch of them.

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The 12 Days of Finals...Day 6

12/18/2007 12:54am, Craig R. Scott - Communication

On the 6th day of Finals, Rutgers gave to me: 6 study-group-members cramming [thanks Marie R. for the idea!] Ah, the study group.  To some, it brings great comfort during this finals time as a refuge where one can go to steal what others have already learned.  To others, it is a dreaded symbol of the season (these are the folks who did the studying already and benefit little from others who have not yet prepared). To another group it represents a fun social time spent pooling collective ignorance and joint cursing of particular courses and instructors.  And to still yet others it represent a true opportunity to tackle the tough material, learn it, and prepare oneself for an upcoming final exam (and beyond). But this is not just any study group, it is 6 students cramming .  Turning to the same source of information that some of these study groups are using, Dictionary.com says that cramming means to "study for an examination by memorizing facts at the last minute." But, that source also suggests it means to force or fill something beyond what it can easily hold (my brain feels like that at times) and eat greedily or to excess (afterall, isn't it a requirement to order pizza as part of one's study group cramming?).

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Steve's S(C)ites of the week - jingproject.com

12/17/2007 9:03am, Steve Garwood - Dean's Office and IT Staff

http://jingproject.com Ever get an email or IM question and know that showing an image or video from your computer would be easier/better than trying to write a detailed answer? Ever want to be able to handle a frequently asked question with a short video/audio recording that easily explained it all? If so, then Jing might be something that you want to try.

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The 12 Days of Finals...Day 5

12/17/2007 12:57am, Craig R. Scott - Communication

[Let's quickly review.  So far, Rutgers has given us the following during finals: A perfect 4.0, 3 groans for Saturday finals, 2 finals at the same time, and 1 single reading day.] On the 5th day of finals, Rutgers gave to me: 5 Research Papers! I always liked the 5th day in this little song/story, in part because of how Miss Piggy sings that line in the Muppets Christmas Movie Soundtrack (something that my kids and muppet-loving wife force me to listen to about 10 times too often every holiday season). And so it is with similar joy that we celebrate the 5 Research Papers.

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The 12 Days of Finals...Day 4

12/16/2007 1:21am, Craig R. Scott - Communication

[into the finals spirit yet? I hope so!] On the 4th day of finals, Rutgers gave to me: A Perfect 4.0. OK, so it is a perfect 4.0 based on only one course so far (unless Day 2 and Day 3 gifts apply to you, you likely have not had more than one final by now), but it's a start!

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The 12 Days of Finals...Day 3

12/15/2007 8:40am, Craig R. Scott - Communication

On the 3rd day of finals, Rutgers gave to me: 3 Groans for a Saturday Final (and 3 Cheers if you don't have one today). Yes, some unlucky folks have Saturday finals.  How is a student supposed to take a final on Saturday morning, especially after an evening of pre-holiday partying Friday night? Of course this same logic applies to Friday finals after what has also now become Thursday party nights, but we won't go there.

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The 12 Days of Finals...Day 2

12/14/2007 1:01am, Craig R. Scott - Communication

[...just joining us? no problem, just sing along and don't take anything too seriously].  On the 2nd day of finals, Rutgers gave to me: 2 final exams at the exact same time! This time of year I always wonder about such things (a nice distraction from grading). How does this happen, and with some regularity?

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The 12 Days of Finals...Day 1

12/13/2007 12:13am, Craig R. Scott - Communication

[Help get into the spirit of the holiday season with a hopefully fun look at the holiday ritual we know as Finals...] On the first day of finals, Rutgers gave to me: 1 Reading Day. I am a little concerned about this, truth be told.  First, why just one given the importance of finals? I think we could all use more than a single day between the end of classes and the beginning of finals (especially since I have some Christmas shopping to do!). And does a reading day presume that one was not doing reading on all the other days before now?

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Steve's S(C)ites of the week - mediatedcultures.net/mediatedculture.htm

12/9/2007 7:42pm, Steve Garwood - Dean's Office and IT Staff

http://mediatedcultures.net/mediatedculture.htm from the site: "home of the digital ethnography working group , a team of cultural anthropology undergraduates led by Dr. Michael Wesch exploring the impacts of digital technology on human interaction and human interaction on digital technology " I'm sure many of you have seen Dr. Michael Wesch's The Machine is Us/ing Us.  I use this video to introduce Web2.0/Library2.0 ideas in my Information Technology for Libraries and Information Agencies class and my Social Software Literacy class. On this site Wesch also has: A Vision of Students Today & Information R/evolution both great videos in their own right.

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Internet Class on You Tube

12/4/2007 11:57am, Paul Kantor - Library and Information Science

an excerpt form our Internet class, which meets the Math Core requirement, appears on YouTube. courtesy of Marianne Martens, Steve Miller, and, of course, our outstanding students.   Check it out at   http://www.youtube.com/watch?v=XvX_9iOioEU Check the second film for the discussion of the equation x=Fx, in the world of matrices.

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Steve's S(C)ites of the week - teachertube.com & ehow.com

12/3/2007 11:43am, Steve Garwood - Dean's Office and IT Staff

http://www.teachertube.com http://www.ehow.com/   This week I wanted to feature two sites: teachertube and ehow. ehow is a site I've used and explored on and off again for several years. teachertube is a more recent discovery (last 6months).

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Speak Memory

12/2/2007 7:25pm, Marija Dalbello - Library and Information Science

  Janis Kreslins from the National Library of Sweden will give a talk entitled "Speak memory: reconfiguring oral, written and digital communication." starting at 3:10 in CILS Rm. 203.

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Steve's S(C)ite of the week - Everything is Miscellaneous

11/24/2007 4:40pm, Steve Garwood - Dean's Office and IT Staff

I promised myself that I'd read a book over Thanksgiving break ... gotta unplug every now and then ... while I should have picked a good Patterson or Marcinko to totally get away from all this Information oriented work, my wife walked in with a book that I'd requestd from the Library where she works...that book: Weinberger, D. (2007).

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Internet Class Completes First Flight

11/21/2007 10:44am, Paul Kantor - Library and Information Science

Fulfill a Mathematics Core Requirement Right Here at SCILS   New mathematics core course nearing the end of a successful first flight.   November 20, 2007. SCILS, Rutgers.

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Being Thankful...Despite Things

11/21/2007 1:16am, Craig R. Scott - Communication

OK, so I was not exactly pleased this week to find my office cold (no heat in DeWitt) and dark (overhead lights have been on the blink, or should I say NOT been able to even blink regularly, the last several days) and without food (okay, that's my fault for not restocking the fridge). And, yes, I have case studies and position papers waiting to be graded.  Add to that more committee/administrative work than I'd like, and it hardly feels like a holiday is around the corner.  Despite those concerns, I--indeed WE--have much to be thankful about here at Rutgers.  We have incredible academic freedoms to pursue our teaching and research passions.  We are part of a highly respected state university that serves its mission well. We have students who are eager and talented (and don't always realize how much potential they possess).

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Post-NCA News

11/20/2007 3:34pm, Jennifer Theiss - Communication

Dr. Theiss just returned from the annual convention of the National Communication Association in Chicago, Illinois. At the convention, she presented a paper entitled "A Relational Turbulence Model of General Negativity in Romantic Relationships" on a panel devoted to theorizing about disruptive events in close relationships.

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Is there any social responsibility in the media industry? Is anyone doing the right thing?

11/20/2007 2:45pm, Mark Aakhus - Communication

The Media Industry and CSR  The media industry is composed of large corporations with enormous global reach. What stake do media organizations and the media industry have in corporate social responsibility? It could be argued that media organizations as a business should productively engage with social and environmental matters in their business conduct.

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Steve's S(C)ite of the week - www.danah.org

11/15/2007 6:35pm, Steve Garwood - Dean's Office and IT Staff

http://www.danah.org/ If you're even 1/2 interested in Social Networking and Society, danah boyd is someone you should read. Since I started teaching classes on Social Software, I've been subscribed to her blog at: http://www.zephoria.org/thoughts/ She writes thought provoking articles and blog posts on the topic and as: "a PhD candidate at the School of Information (iSchool) at the University of California - Berkeley and a Fellow at the Berkman Center for Internet and Society at the Harvard Law School" she has the Academic Credentials to have people pay attention.

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Steve's S(C)ite of the week - addthis.com

11/12/2007 9:21am, Steve Garwood - Dean's Office and IT Staff

http://www.addthis.com/ addthis.com has a "simple" purpose...to allow you to let others share your content easily. Have a webpage that you'd like someone to be able to "bookmark" with del.icio.us or mag.nolia.com or easily send to digg or reddit? Would you like people to be easily able to subscribe to your feed (if you had one, grrr)?

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Rebirth of Antiquity Symposium

11/9/2007 4:41pm, Marija Dalbello - Library and Information Science

A themed symposium, connecting visual literacy, the history of collections and collecting, and the history of artifacts. The Rebirth of Antiquity: Numismatics, Archaeology and Classical Studies in the Culture of the Renaissance: Friday, November 9, 2007 Princeton University Program 9:00 - 9:30 a.m. Registration, coffee 9:30 - 10 a.m.

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Why should business care about the environment?

11/5/2007 11:54am, Mark Aakhus - Communication

Facts about climate change and grounds for changing business as usual. Paul Epstein will speak about the science of climate change and why many business leaders around the world take these facts seriously in their business plans.Epstein is a medical doctor trained in tropical public health who is a leader in researching the relationship between health and climate change. ( Listen to an NPR interview .) Epstein' s case challenges many of the points of impasse in the political, cultural and media sphere.

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Steve's S(C)ite of the week - spresent.com

11/4/2007 9:27pm, Steve Garwood - Dean's Office and IT Staff

http://spresent.com According to spresent's site: "Spresent is a free Web-based alternative to PowerPoint. Create and edit high-quality Flash presentations online. You can send presentations via e-mail or publish on your web site or blog" Although I haven't used this in my online classes yet...it's coming.

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Julia Monti from Rosen Group PR Firm to Speak on Campus

11/2/2007 12:37pm, Craig R. Scott - Communication

WHEN: Tuesday Nov. 6, 10-11am WHERE: CILS 203 She will be speaking to Dr. Scott's class on organizational communication, but others are invited to join us to hear her talk about her experience in this field.   Julia Monti is a senior account executive at The Rosen Group, a full-service, boutique public relations firm specializing in publishing and public affairs.   Based in New York City, Julia works extensively with Cooking Light , PC Magazine, TransUnion Canada, Penny Publications, Mascot Books and Oxmoor House.     Recent successes include media placements on NBC’s “TODAY,” NBC’s “iVillage Live,” Jeopardy!,

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Bob Woodward talk reminder

10/30/2007 11:21pm, David Greenberg - Journalism and Media Studies

If you haven't seen the news, here's the SCILS webpage about this event.

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Baseball and Anonymity, Finale: Motivations for Anonymity

10/30/2007 1:13pm, Craig R. Scott - Communication

I will make this my last blog entry about baseball and anonymity.  The World Series has come and gone (too quickly for most), and the Boston Red Sox again have been named as the best team in baseball (an honor I think they deserve).  My Colorado Rockies probably wished they could have been a bit more anonymous after the Game 1 blowout, but the following games were clearly more competitive. And, despite the sweep, the Rockies have made a name for themselves in this process. All this has made me think a little more about the motivations for one's anonymity--whether we are talking baseball teams and baseball fans or considering other contexts.  Umpires are relatively anonymous, and that helps provide a sense of objectivity and fairness--and may even protect them somewhat from retaliation for unpopular calls.  I saw no fans with bags over their head, but sometimes we are embarrassed about our affiliations and that motivation leads to a desire for anonymity.  A team can really struggle or mess up and desire anonymity to avoid accountability.  And a superstar like Matt Holliday or Todd Helton (or even more of those winners from Beantown) may desire anonymity to protect their privacy.  These, along with motivations like amusement, avoiding confrontation, and discussing sensitive issues are all reasons why we might choose to be anonymous in our interactions with certain others.  My own research leads me to think that our judgements about the appropriateness of anonymity have less to do with being anonymous than the underlying motivation for desiring and using that cloak.

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Steve's S(C)ite of the week - pbwiki.com

10/27/2007 3:06pm, Steve Garwood - Dean's Office and IT Staff

http://pbwiki.com/ As I work this week on updating my class on Social Software, I'm so very happy to have it up as a wiki. Working through issues such as Learning Objectives alone kinda stinks so it's been excellent to send out a call to former students and teaching friends asking them to help me rewrite and "think" through some of the various issues. With a wiki I don't have to do this the "old fashioned" way of shipping out an attachment, getting feedback from 20 people and trying to organize everything...instead each person can log into the wiki with the password I sent them and edit/create/revise away...if they ever take away something I like I can always revert, and since I subscribe to the rss of my wiki I can see edits/changes as they occur.

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Lambda Pi Eta Induction Ceremony

10/25/2007 9:03am, Galina Bolden - Communication

The ceremony will be held on Sunday, Oct 28th at 12-2 pm in the Rutgers Student Center Room 411. The dress is business casual and there will be light refreshments served. Also, feel free to bring your family/friends to the event! &

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Baseball and Anonymity, III: Rockies Revealed

10/24/2007 8:50am, Craig R. Scott - Communication

The Colorado Rockies have made it to the World Series, and play in their first ever Fall Classic game tonight. What an exciting moment for them and for all their fans.  I am already counting the hours until I can end my evening seminar and head to a local sports bar to watch the series opener. And, what a nice moment for all those teams and players who, once anonymous, now garner at least a little spotlight.  The Rockies, no longer anonymous, have been revealed and most fans of the game have to like what they see.

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OIRT Showcase to be held on 10/24

10/23/2007 1:29am, Lisa Uber -

  I will be at this event, presenting Sakai website work done for The Center for Character and Social Development Please join OIRT at our second technology showcase on October 24, 2007 from 1:30-5pm in ASB Annex 1 on Busch campus. While snacking on our fabulous, homemade treats, you'll be able to:   -      See how some of Rutgers’ fabulous faculty members are using Sakai in their teaching and research -      See how clickers can increase student engagement in your courses -          Join a virtual world and visit Rutgers’ Second Life Island (under construction) -          Create a podcast -          Experiment with different types of videoconferencing -      Pilot test Rutgers’ new calendar system -      Have a telephone conversation on the Computer Science department’s VoIP system -      Find out how myRutgers is keeping students connected to the university - Meet with OIRT staff to discuss your instructional and research technology needs - Socialize with colleagues who share your technology interests - and much more . . . To register, send email to oirt@rutgers.edu . &

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Steve's S(C)ite of the week - portableapps.com/

10/21/2007 11:10am, Steve Garwood - Dean's Office and IT Staff

http://portableapps.com/ Have a USB (Flash,Thumb) Drive and want to be able to carry around not only your documents, images, etc. BUT also programs to edit them? Then portableapps could be a solution for you. I love carrying around my portable Firefox (browser), Audacity (sound recording and editing), gimp (image editor), notepad++ (

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National Freedom of Speech Week Oct. 15-21

10/17/2007 12:43am, Craig R. Scott - Communication

"Congress shall make no law ... abridging the freedom of speech..." As noted on the webpage for the National Communication Association, it was with these simple words, America's Founding Fathers sought to create a land in which citizens could speak and write without fear of reprisal. For us as communication scholars, the principle of free speech stands as something to be strived for--but something not always possible even in this country.  Theory and research can help us better understand issues relating to free speech and help us to move toward a society where people have free speech and recognize how to use it appropriately.

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Unfolding the future: Business Stakeholder Engagement

10/15/2007 12:37pm, Mark Aakhus - Communication

Unfolding the future: The Possibilities for Business-Stakeholder Engagement The next 20-30 years will likely be flourishing with opportunity and yet will likely realize increasing divides in demographics, wealth, gender, nutrition, health, environmental resources, education, information, security, governance. So, says a recent report by SustainAbility on Raising our Game: Can we sustain globalization? The global future we realize will depend on how we respond to the intensification of globalization, especially the engagement between business and its stakeholders.

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Bob Woodward Comes to Rutgers

10/15/2007 11:46am, David Greenberg - Journalism and Media Studies

 When I was starting out in my previous career, as a political journalist, I had the privilege to work -- apprentice, really -- with one of the all-time greats, Bob Woodward . Now SCILS has the good fortune to be bringing Woodward here to celebrate its 25th anniversary. I'll be interviewing him on November 2, at 3:30 at the Cook College Student Center.

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Baseball and Anonymity, II

10/15/2007 1:18am, Craig R. Scott - Communication

After winning 20 of their past 21 games and now being only 1 game away from a first-ever trip to the World Series, the Colorado Rockies are quickly shedding their anonymous status.  Although east coast media personalities may not always respect teams from outside this region, at least they are finally noticing them.  I suspect anonymity has actually helped the Rockies in a few ways this season.  First, it provides for the element of surprise against other teams (e.g., when the Colorado team swept both the Mets and the Yankees earlier in the season). Second, an anonymous team likely has fewer well known personalities and is more likely to play as a unit. Third, when a team seems to come from nowhere, it makes for a nicer story and the sort of ball club that anyone (except for fans in Arizona, Boston, and Cleveland perhaps) might be willing to support.

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Steve's S(C)ite of the Week - stevegarwood.com/scils25/

10/13/2007 2:55pm, Steve Garwood - Dean's Office and IT Staff

http://www.stevegarwood.com/scils25/ SCILS 25th Anniversary: Just Push Play - ScreenCasting Just posting the materials that I presented for the SCILS 25th Anniversary Celebration. I did a short presentation on Screencasting focusing on Libraries and educational uses.

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Publication - Intractable Conflict in The Holly City: Framing, Identity, and Opportunities

10/12/2007 1:10am, Lisa Uber -

Beginning as a term research paper, then conference paper, this essay was published in September by the Hall Institute of Public Policy - New Jersey .   Intractable Conflict in The Holly City: Framing, Identity, and Opportunities   This essay invites readers to consider how communication frames a longstanding conflict and its possibilities for resolution.

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The Art in Zines exhibition October 11 - November 20, 2007

10/9/2007 5:53pm, Jack Bratich - Journalism and Media Studies

This exhibition (of media materials collected in a library) opens this week.  I'm one of the curators. The Art in Zines October 11 - November 20, 2007 OPENING: Thursday October 11 at 7:00pm VIEWING HOURS: Sunday 1:00pm - 3:00pm Wednesday & Thursday 5:00pm - 7:00pm Drawing on ABC No Rio's collection of over 10,000 zines as source material, this exhibition explores the art and graphics in zines, examining varied uses and approaches for cover art, illustration, comics, collage, and design and lay-out. ZINE READING: Thursday October 18 at 7:00pm FREE Feauturing: Johanna Eeva (SISU); Lauren Jade Martin (QUANTIFY and ART MISSIVE); Elissa Nelson (Hope); Jessica Max (The Long Walk Back to Myself); Megan Gendell (Trabant); Elsie Sampson (Chinese Sweatshop); Rosie White (Olde Weird America) CELEBRATE and SUPPORT The ABC No Rio Zine Library Friday November 9 at 8:00pm Performance, Readings, Music and Beer!

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Steve's S(C)ite of the week - google.com/coop/cse/

10/7/2007 8:15am, Steve Garwood - Dean's Office and IT Staff

http://www.google.com/coop/cse/ Google Custom Search Engine is the "site" for this week.  Have you ever wanted to create a Search Engine that searches only those sites that you tell it to? Well Google Custom Search does a fine job of just that.  I have one set up for my Web Design and Multimedia Production classes: http://tinyurl.com/2u77ro As of this writing it searches @17 sites and includes: meyerweb, alistapart, w3cschools and a bunch of others that I trust to provide good information on web design code, techniques, and practices. After setting it up I took the form code that's generated and added it to my search and class pages.

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Baseball and Anonymity

10/2/2007 10:37am, Craig R. Scott - Communication

As October arrives, so do the baseball playoffs.  As a Colorado Rockies fan (I grew up in the Rocky Mountain state), I couldn't be more excited that my team has won the NL wildcard and comes to Philadelphia this week.  However, actual excitement about the postseason has been a rarity for Colorado fans.  Indeed, my team has played in relative anonymity for most of their 15-year history--especially for folks out here on the east coast who barely even know the Rockies exist.  This notion of obscurity as anonymity is certainly exemplified by these "no-name" teams and some of their "no-name" players who get relatively little media attention.  Hopefully, a successful postseason will begin to change some of that. Anonymity, whether for a sports team and its players, or the average individual whose accomplishments go unnoticed, does indeed take many forms.  I am excited that we will be talking about anonymity, and how it relates to important notions such as "credibility" at a conference this week here at Rutgers.  For more information, check out the event online at comminfo.rutgers.edu/events/index.html . ...and Go Rockies!

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$295 Billon!

10/1/2007 1:26pm, Mark Aakhus - Communication

Social Entrepreneurship -- Les Silverman, McKinsey & Company   Americans made more than $295 billion in charitable donations in 2006.  What happens to all these donations? How effectively do the non-profit organizations handle these donations and deliver social change?

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