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Center for Mobile Communication Studies

News Regarding the Center

Reach Out and Touch No One
New York Times

April 15, 2005

As cellular phone conversations have permeated public space, so, it seems, have fake cellular phone conversations.

How many? It is hard to say. But James E. Katz, a professor of communication at Rutgers University, says his classroom research suggests that plenty of the people talking on the phone around you are really faking it. In one survey Dr. Katz conducted, more than a quarter of his students said they made fake calls. He found the number hard to believe. Then in another class 27 of 29 students said they did it.

"People are turning the technology on its head,"Dr. Katz said. "They are taking a device that was designed to talk to people who are far away and using it to communicate with people who are directly around them." .

Dr. Katz of Rutgers said the practice first drew his attention when students in focus groups he had organized to study a wide range of cellphone use began mentioning it, unprompted.

The habit, Dr. Katz said, is the latest technological twist in a culture that has long embraced various forms of dissembling in the name of image, from designer knockoff handbags to plastic surgery. Some fakers admit to programming their phones to call them at a certain time to show off their ring tones; others wrap up make-believe Hollywood deals in front of people they want to impress.

And phantom callers are often simply trying to cope with social anxiety by showing that they have someone to call, even if they don't. One of Dr. Katz's students said she pretended to use her cellphone when she was out with a group of other college-age women who were all on theirs. Another did it to escape from a fancy boutique where the prices were beyond her means without speaking to a salesperson.

In that sense fake callers are may not be so different from a lot of real callers, who are always partly performing for others even as they as they appear to withdraw into their own private space in public.

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