News Regarding the Center
Verizon Rejects Text Messages From an Abortion Rights Group
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New York Times
September 27, 2007
Texting has proved to be an extraordinarily effective political tool.
According to a study released this month by researchers at Princeton and
the University of Michigan, young people who received text messages
reminding them to vote in November 2006 were more likely to go to the
polls. The cost per vote generated, the study said, was much smaller
than other sorts of get-out-the-vote efforts.
Around the world, the phenomenon is even bigger.
"Even as dramatic as the adoption of text messaging for political
communication has been in the United States, we've been quite slow
compared to the rest of the world," said James E. Katz, the director of
the Center for Mobile Communication Studies at Rutgers University. "It's
important in political campaigns and political protests, and it has
affected the outcomes of elections."
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