Digital Advocacy and Persuasion

Description:

This course explores how political, economic, and social actors leverage emerging communications media to pressure and persuade one another.  Participants will gain a deeper understanding of how to use new media tools for digital advocacy and persuasion, and will also develop a critical perspective on how these tools are changing society.

Learning objectives:

• Have a clearer understanding of how the media environment has changed. 
• Gain hands-on experience in evaluating the tools and tactics used for digital advocacy and persuasion.
• Develop a critical perspective on the dangers and challenges posed by the new media environment.