Organizational Reputation and Representation
[04:192:366]
Pre-requisites: 04:189:101, 04:192:200, 04:192:201. 04:192:300; Major 192.
Description: Organization represent themselves to various stakeholder groups, both inside the organization and within the environment. In doing so, organizations encounter issues of reputation and identity. Combining theoretical foundations and a case study approach this course will examine these issues critically and analytically.
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