Gustav W. Friedrich is Professor II/Dean Emeritus in the School of Communication and Information at Rutgers University. He is a former president of the National Communication Association. His publications appear in such journals as Communication Education, Communication Monographs, Journal of Communication, and Journal of Personality and Social Psychology. He is author/editor of 16 books for publishers including Lawrence Erlbaum, St. Martin’s Press, and Houghton Mifflin. His honors and awards include: O.U. Presidential Professor; Kenneth E. Crook Faculty Award; Josh Lee Service Award; Henry Daniel Rinsland Memorial Award for Excellence in Educational Research; Regents’ Award for Superior Teaching; and Golden Anniversary Award. His research interests are in communication theory and in instructional and applied communication.