I must confess I've never heard of vitching.  Kvetching, yes.  Vitching, no. Apparently it's a way to pitch the media using video.  It all makes sense if the people receiving the vitch have the time and inclination to view it.  I have my doubts.  But then again, I still believe in "double pitching," that's my term for sending an e-mail pitch and a snail-mail pitch

Are you tired of Tiger Woods stories?  You shouldn't be if you're a communication pro or wannabe.  This is a case study in the making.  I'm sure it will be featured in at least a half dozen textbooks next year.  I have collected many articles about what Woods should do to protect, resurrect and even imporve his reputation (write me and I''ll forward them.) This one is

Unfortunately, the advent of social networking makes it easy for any disgruntled customer or employee to malign a company whether they have a legitimate gripe or not.  Near as I can tell, this is a form of blackmail against which one has no protection. One of the tips offered in crisis management is to monitor competitors and other organizations and to learn from their