Philip Napoli
Associate Dean for Research
Journalism and Media Studies
Dean's Office and IT Staff
Contact Info
SDW 105

Professor Napoli's research focuses on media institutions and policy.  His books include: Audience Evolution: New Technologies and the Transformation of Media Audiences (Columbia University Press, 2011); Audience Economics: Media Institutions and the Audience Marketplace (Columbia University Press, 2003); and Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media (Hampton Press, 2001).  His research has been supported by organizations such as the Ford Foundation, the Benton Foundation, the Social Science Research Council, and the New America Foundation, and has received awards from organizations such as the International Communication Association, the Association for Education in Journalism & Mass Communication, the Broadcast Education Association, the National Communication Association, and the National Business & Economics Society.

Professor Napoli has provided formal and informal testimony on media policy issues to the U.S. Senate, the Federal Communications Commission, the Federal Trade Commission, the U.S. Government Accountability Office, and the Congressional Research Service. He has been featured in media outlets such as the NBC Nightly News, National Public Radio, the Los Angeles Times, Consumer Reports, Billboard, and Politico.

He has previously served as a Knight Media Policy Fellow with the New America Foundation, and as a Visiting Research Collaborator at Princeton University's Center for Information Technology Policy. He currently serves as a Docent in the Department of Communication at the University of Helsinki.  He is also the area coordinator for the Media Studies Ph.D. concentration.

Prior to joining Rutgers, Professor Napoli spent 15 years as a faculty member in the Graduate School of Business at Fordham University.  He received his Ph.D. from Northwestern University.

Professor Napoli currently leads the Media + the Public Interest Initiative at SCI.  You can follow the M+PI Initiative's work on Facebook here, as well as on Twitter @MPIIRutgers.  His recent research has focused on issues such as Internet governance, mobile leapfrogging and the digital divide, and theoretical and governance approaches to the role of algorithms in media production and distribution.

BS, UC Berkeley, 1991
MS, Boston University, 1994
Ph.D., Northwestern University, 1997

Media Institutions

Media Policy and Regulation

Audience Measurement

Media Economics and Strategy

Publications and Presentations

Recent Publications:

Napoli, P.M., Stonbely, S., McCollough, K., & Renninger, B. (2016). Local journalism and the information needs of local communities: Toward a scalable assessment approach. Journalism Practice.

Napoli, P.M. (2015, September 22). Understanding what Audiences Want from Local News. Columbia Journalism Review.

Kosterich, A., & Napoli, P.M. (2015). Reconfiguring the Audience Commodity: The Institutionalization of Social TV Analytics as Market Information Regime. Television & New Media.

Napoli, P.M. (2015). Social Media and the Public Interest: The Governance of News Platforms in the Realm of Individual and Algorithmic Gatekeepers. Telecommunications Policy, 39, 751-760.

Napoli, P.M., & Obar, J. (2014). The Emerging Mobile Internet Underclass: A Critique of Mobile Internet Access. The Information Society, 30, 323-334.

Aslama Horowitz, M., & Napoli, P.M. (2014). Diversity 2.0: A Framework for Audience Participation in Assessing Media Systems. Interactions: Studies in Communication and Culture, 5(3), 309-326.

Napoli, P.M. (2014). Automated Media: An Institutional Theory Perspective on Algorithmic Media Production and Consumption. Communication Theory, 24(3), 340-360.

Napoli, P.M. (2014). On Automation in Media Industries: Integrating Algorithmic Media Production into Media Industries Scholarship. Media Industries, 1(1), 33-38.

Napoli, P.M. (2014). Measuring Media Impact: An Overview of the Field. Report prepared for the Norman Lear Center, University of Southern California.

Napoli, P.M., & Karppinen, K. (2013). Translating Diversity to Internet Governance. First Monday, 18(12).

Napoli, P.M. (2013). Revisting the Church-State Separation: A Comparative Consideration of the Effect of Advertiser Pressure on Print and Online Journalsim. #ISOJ Journal, 3(2), 259-273.

Napoli, P.M., & Obar, J. (2013). Mobile Leapfrogging and Digital Divide Policy: Assessing the Limitations of Mobile Internet Access. New America Foundation White Paper.

Napoli, P.M. (2012). Retransmission Consent and Broadcast Commitment to Localism. CommLaw Conspectus: The Journal of Communications Law & Policy, 20(2), 345-362.

Napoli, P.M. (2012). Audience Evolution and the Future of Audience Research. International Journal on Media Management, 14(2), 79-97.

Napoli, P.M. (2012). Program Value in the Evolving Television Audience Marketplace. Report Prepared for the Time Warner Cable Research Program on Digital Communications.

Napoli, P.M. (2011). Exposure Diversity Reconsidered. Journal of Information Policy, 1, 246-259.

Napoli, P.M. (2011). Diminished, Enduring, and Emergent Diversity Policy Concerns in an Evolving Media Environment. International Journal of Communication, 5, 1182-1196.

Napoli, P.M., & Aslama, M. (Eds.). (2011). Communications Research in Action: Scholar-Activist Collaborations for a Democratic Public Sphere. New York: Fordham University Press.

Napoli, P.M. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. New York: Columbia University Press.