Regina Marchi is an Associate Professor in the Department of Journalism and Media Studies at SC&I. She is also an affiliated professor with the Rutgers Department of Latino and Caribbean Studies; the Rutgers Center for Race and Ethnicity, and the Rutgers Center for Media Studies.
Dr. Marchi conducts research and teaches courses in media theory and cultural studies, focusing on the intersections of media, culture and politics. Given concerns about the erosion of a broadly shared civic culture and an increasingly consolidated mass media landscape, her research examines alternative forms of political communication and civic engagement. Focusing on communication processes of populations historically marginalized from official politics and news media because of their class, race, gender, ethnicity or age, she is ultimately interested in how media and popular culture advance or hinder possibilities for democratic participation.
She has been recognized for teaching excellence and is a recipient of the National James W. Carey Media Research Award from the Carl Couch Center for Social and Internet Research. She also received an International Latino Book Award in the category of "Best Political/Historical Book." In addition, she has received a "Leaders in Diversity" Faculty Award from the Rutgers University Office of the President.
Prior to life in academia, Regina Marchi worked as a journalist in the US and Central America. In Central America, she spent time with Mayan communities in Guatemala as well as with Guaymi, Emberá and Kuna Indigenous communities in Panama. She later spent several years working in Boston as a community organizer and program administrator in the areas of public health and urban environmental justice. During this time, she volunteered in local initiatives that used arts and culture to improve community health, youth development and cross-cultural understanding.
Dr. Marchi teaches courses in the following areas:
(PDFs of some of her publications can be downloaded from the "Other Information" section below.)
Dr. Marchi's book, DAY OF THE DEAD IN THE USA: THE MIGRATION AND TRANSFORMATION OF A CULTURAL PHENOMENON (Rutgers University Press 2009), analyzes public art and cultural rituals as vernacular media that communicate about Latino identity and politics. In 2010, the book won the national James W. Carey Award for Media Research and also received an International Latino Book Award in the category of Best History/Political Book. Regina Marchi has been invited multiple times to discuss her research on National Public Radio and has been a featured author on the international book website TheBrowser.com.
*** Book Description: ***
DAY OF THE DEAD IN THE USA:
THE MIGRATION AND TRANSFORMATION OF A CULTURAL PHENOMENON
“El Dia de los Muertos” has enjoyed renewed popularity since the 1970s, when Chicano artists in the US began expanding “Day of the Dead” north of the Border with altar exhibits, performance art, and other public expressions. This celebration is now featured in newspapers, magazines, TV, radio, museums, and commercial venues across the country. Regina Marchi combines a mix of ethnography, historical research, oral history, and cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the US mainstream. DAY OF THE DEAD IN THE USA examines the influence of the mass media, consumer culture, and globalization on the growth of El Dia de los Muertos, providing insights into how public art can create community, transmit oppositional messages, and advance educational, political, and economic goals.
Regina Marchi, together with Dr. Lynn Schofield Clark, is currently writing a book called YOUNG PEOPLE AND THE FUTURE OF NEWS: SOCIAL MEDIA AND THE RISE OF CONNECTIVE JOURNALISM (under contract with Cambridge University Press). The book discusses how social media are used by youth to get and share news; how networked communities can both encourage and hinder the development of political consciousness and civic engagement; and what all of this may mean for the future of news.
• Marchi, R. Jan. 2016. News Translators: Latino Immigrant Youth, Social Media and Citizenship Training. Online First. Journalism & Mass Communication Quarterly.
• Marchi, R. 2016. Review of Book Crafting Identity:Transnational Indian Arts and the Politics of Race in Central Mexico, by P. Shlossberg, University of Arizona Press 2015. Journal of International Communication, vol. 10.
• Marchi, R. 2013. The Moral Economy of Latino Art and Ritual, pp. 75-95 in M. Mattern and N. Love (Eds.), Doing Democracy: Activist Art and Cultural Politics. Albany, New York: SUNY Press.
• Marchi, R. 2013. Hybridity and Authenticity in US Day of the Dead Celebrations, Journal of American Folklore, (126) 501:272-301, American Folklore Society.
• Marchi, R. 2013. With Facebook, Blogs and Fake News, teens reject journalistic 'objectivity,' Journal of Communication Inquiry, (36) 3: 246-262, Sage.
• Marchi, R. 2012. Day of the Dead/El Día de los Muertos, pp. 403-423 in M. Herrera-Sobek (Ed.) Celebrating Latino Folklore: An Encyclopedia of Cultural Traditions, Westport, CT: Greenwood Press.
• Marchi, R. 2012. From Disillusion to Engagement: minority teen journalists and the news media. Journalism: Theory, Practice and Criticism (13) 6:750-765, Sage.
• Marchi, R. 2012. Review of book, Niether Here Nor There: Mexicans’ Quotidian Struggles with Migration and Poverty, Patricia Zavella. American Ethnologist. (39) 2: 460-461. American Anthropological Association.
• Marchi, R. 2011. Fusing Spanish, Indigenous and US Cultures to Communicate New Messages, Camino Real: Estudios de las Hispanidades Norteamericanas, (3) 5:103-125. Instituto Franklin-Universidad de Alcalá, Spain.
• Marchi, R. 2010. Review of book, Crossing Borders with the Santo Niño de Atocha, Juan Javier Pescador. The Americas: A Quarterly Review of Inter-American Cultural History. (66) 4: 576-577.
• Marchi, R. 2010. Chicano Art as Alternative Media: Its influence on US society (and beyond). The International Journal of the Arts in Society. (4) 5: 447-464. Finalist for Best Research Paper of 2009-2010.
• Marchi, R. 2009. Day of the Dead in the USA: The Migration and Transformation of a Cultural Practice. New Brunswick: Rutgers University Press.
• Marchi, R. 2009. Z-Radio, Boston: Teen Journalism, Political Engagement, and Democratizing the Airwaves, Journal of Radio and Audio Media, (16) 2:127-143.
• Marchi, R. 2008. Race and the News: Coverage of MLK Day and Día de los Muertos in two California dailies, Journalism Studies, (9) 6:925-944. (Winner of Top Faculty Paper Award, Minorities & Media Division, AEJMC 2008)
• Marchi, R. 2007. Day of the Dead - a U.S. Holiday: Media, Ritual and a Quest for Connection, pp. 280-307 in Religion, Media and the Marketplace, Eds. S. Hoover and L. Schofield Clark: Rutgers University Press.
• Marchi, R. 2006. El Dia de los Muertos in the USA: Cultural Ritual as Political Communication, pp. 261-283 in Spontaneous Shrines and the Public Memorialization of Death, Ed. Jack Santino: Palgrave.
• Marchi, R. 2006. Spanish to English translation of book, The Festival Day of Saint John of Mixtepec, Oaxaca, by Ignacio Ochoa. Guatemala: The Nahuatl Institute.
• Marchi, R. 2005. Reframing the Runway: A case study of the impact of community organizing on news and politics, Journalism: Theory, Practice and Criticism, vol. (6) 4:465-485.
• Marchi. R. 2000. Produced, filmed, edited, and subtitled Border Stories: Traveling to the US Sin Papeles, a half-hour documentary film about undocumented Guatemalans traveling by land to cross the US/Mexican Border.