Regina Marchi is an Associate Professor in the Department of Journalism and Media Studies at Rutgers University and the Media Studies Area Coordinator for the Ph.D. program at SC&I. She is also an affiliated professor with both the Rutgers Department of Latino and Hispanic Caribbean Studies and the Rutgers Center for Race and Ethnicity.
Dr. Marchi conducts research and teaches courses in media theory and cultural studies, focusing on the intersections of media, culture and politics. Given concerns about the erosion of a broadly shared civic culture and an increasingly consolidated mass media landscape, her research examines alternative forms of political communication and civic engagement. Focusing on communication processes of populations historically marginalized from official politics and news media because of their class, race, gender, ethnicity or age, she is ultimately interested in how media and popular culture advance or hinder possibilities for democratic participation.
She has been recognized for teaching excellence and is a recipient of the National James W. Carey Media Research Award from the Carl Couch Center for Social and Internet Research. She has also received an International Latino Book Award in the category of "Best Political/Historical Book." In addition, she has received a "Leaders in Diversity" Faculty Award from the Rutgers University Office of the President.
Prior to life in academia, Regina Marchi worked as a journalist in the US and Central America and spent several years as a community organizer and program administrator in the areas of health and urban environmental justice.
Dr. Marchi teaches courses in the following areas:
(PDFs of some of her publications can be downloaded from the "Other Information" section below.)
Dr. Marchi's book, DAY OF THE DEAD IN THE USA: THE MIGRATION AND TRANSFORMATION OF A CULTURAL PHENOMENON (Rutgers University Press 2009), analyzes public cultural rituals as vernacular media that communicate about Latino identity and politics. In 2010, the book won the national James W. Carey Award for Media Research and also received an International Latino Book Award in the category of Best History/Political Book. Regina Marchi has been invited multiple times to discuss her research on National Public Radio and has been a featured author on the international book website TheBrowser.com.
View Professor Marchi discussing her research interests on YouTube : http://www.youtube.com/watch?v=aj1RkzcihN0
*** Book Description: ***
DAY OF THE DEAD IN THE USA:
THE MIGRATION AND TRANSFORMATION OF A CULTURAL PHENOMENON
“El Dia de los Muertos” has enjoyed renewed popularity since the 1970s, when Chicano artists in the US began expanding “Day of the Dead” north of the border with altar exhibits, performance art, and other public expressions. This celebration is now featured in newspapers, magazines, TV, radio, museums, and commercial venues across the country. Regina Marchi combines a mix of ethnography, historical research, oral history, and cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the US mainstream. DAY OF THE DEAD IN THE USA examines the influence of the mass media, consumer culture, and globalization on the growth of El Dia de los Muertos, providing insights into how public art and ritual can create community, transmit oppositional messages, and advance educational, political, and economic goals.
Regina Marchi is currently working on a book project called YOUTH, MEDIA AND THE FUTURE OF NEWS, which investigates how people ages 14-22 become informed about current events. The research explores connections between young people's consumption of non-traditional news formats (i.e. blogs, Facebook, Twitter, YouTube, "fake news" shows) and the development of a sense of political awareness and civic engagement.