| Fields of Study: |
Race, class, gender & media; social movements & media; community-based media; Latino media and popular culture |
| Education: |
Ph.D. in Communication, University of California San Diego
M.A. in English Literature, San Francisco State University
B.A. in English Literature & Rhetoric, Bates College |
| Research Interests: |
Dr. Marchi's research examines the intersections of culture, media, and politics. She has just completed a book about Day of the Dead celebrations in the USA, (Rutgers University Press 2009). The book analyzes public cultural rituals as vernacular media that communicate about Latino identity and politics (via multi-media installations, art exhibits, street processions, public performances, poetry, and mass media coverage of all of the above). Other research interests include social movements and media; community-based media (particularly low-power radio); teens, media and civic engagement; consumer culture; popular culture, and the political economy of the mass media. View Professor Marchi's Rutgers Faculty Profile on YouTube: http://www.youtube.com/watch?v=aj1RkzcihN0 *** Book Description: *** 
DAY OF THE DEAD IN THE USA:
THE MIGRATION AND TRANSFORMATION OF A CULTURAL PHENOMENON
“El Dia de los Muertos” has enjoyed renewed popularity since the 1970s, when Chicano artists in the US began expanding “Day of the Dead” north of the border with altar exhibits, performance art, and other public expressions. This celebration has been featured in newspapers, magazines, TV, radio, museums, and commercial venues across the country.
Regina Marchi combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the US mainstream. DAY OF THE DEAD IN THE USA examines the influence of the mass media, consumer culture, and globalization on the growth of El Dia de los Muertos, providing insights into the power of public ritual, as a form of vernacular media, to create community, transmit oppositional messages, and advance educational, political, and economic goals. |
| Publications, Presentations, Projects of Interest: |
- Marchi, R. DAY OF THE DEAD IN THE USA: THE MIGRATION AND TRANSFORMATION OF A CULTURAL PHENOMENON. (Rutgers University Press Spring/Summer 2009).
- Marchi, R. “Race and the News: Coverage of MLK Day and Dia de los Muertos in two California dailies,” JOURNALISM STUDIES, vol. 9 (6):925-944. December 2008.
- Marchi, R. “Reframing the Runway: A case study of the impact of community organizing on news and politics,” JOURNALISM: THEORY, PRACTICE & CRITICISM, vol. 6(4):465-485, Sage, November 2005.
- Marchi, R. “El Dia de los Muertos in the USA: Cultural Ritual as Political Communication,” SPONTANEOUS SHRINES AND THE PUBLIC MEMORIALIZATION OF DEATH, ed. Jack Santino: Palgrave, May 2006.
- Marchi, R. “Day of the Dead - a U.S. Holiday: Media, Ritual and a Quest for Connection,” RELIGION, MEDIA, AND THE MARKETPLACE, Eds. Stewart Hoover and Lynn Schofield Clark: Rutgers University Press. Spring 2007
- Marchi, R. Spanish to English translation of book, THE FESTIVAL DAY OF SAINT JOHN OF MIXTEPEC, OAXACA, by Ignacio Ochoa. Guatemala: The Nahual Institute, February 2006.
- Marchi. R. Produced, filmed, edited, and subtitled BORDER STORIES: TRAVELING TO THE U.S. SIN PAPELES, a half-hour documentary film about undocumented Guatemalans traveling by land to cross the US/Mexican Border. 2000.
|
