Financial, Consumer, and Legal Editor

Contact via Dean Gus Friedrich

William J. Liss serves as Financial, Consumer, and Legal Editor (Attorney) for WXIA-Television News, (NBC), Atlanta. He airs specialized business and consumer reports five mornings and evenings a week; airs reports that initiate and resolve a multitude of issues facing consumers; and most recently, airs a series – “Make It Happen-“ devoted to finding assistance for individuals and groups where none seems possible.
Prior to joining WXIA (Gannett) in 1989, Liss was affiliated with RJR Nabisco, Inc., where he served as Senior Vice President, Public Affairs.

During his career, he has held executive positions in public affairs/public relations with Ohlmeyer Communications Companies; Cap Cities/ABC; and Trans World Airlines. He also was associated with the United Press International Audio News Service as an editor and broadcaster, and with the office of the Chief Justice of the State of New York, where he initiated the state's first judicial public affairs program.

An attorney and active member of the Bars of the State of New Jersey and the District of Columbia., he is admitted to practice before the Federal and District Courts and the United States Supreme Court. In the State of Georgia, Liss is an honorary member of the Atlanta Bar Association, and serves on the Task Force of the State Supreme Court Commission on Professionalism.

Active in the Atlanta civic community, Liss serves as member of the Board of the Northside Hospital Foundation and has served on the boards of Inroads Atlanta, and the Emory University Board of Visitors. He also has served on the boards of Literacy Action and the Center for Entrepreneurship at Clark Atlanta University. In addition, he also has been a guest lecturer at the Emory University Graduate School of Business, and the Clark Atlanta Business School.

Since joining WXIA Television News, Liss has earned Emmy Awards for his Olympic marketing and financial reporting and his reporting of devastating tornadoes that hit Metro Atlanta in1998. He also received an award from the Associated Press for both his specialized business reporting and his in-depth reporting of the May, 1996 ValuJet crash in the Everglades. Liss holds the Gavel Award for legal reporting from the Atlanta Bar Association; the Media Award from Inroads Atlanta; a Special Service Project Award from Gannett Broadcasting and an award for his CALL FOR ACTION reporting from the American Association of Black Journalists. For many years, he also wrote a consumer education column for the Atlanta Voice, dealing with a variety of consumer issues.

A graduate of Rutgers University, Liss has served for many years on its Board of Trustees and Board of Overseers. He holds a Juris Doctor Degree from Seton Hall Univ.