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Personal Blog Posts
Public Information on PR & Comm.: Get a Job at Edelman and You Can Get a Job Anywhere
by Peter Hercky
If the Edelman name doesn't ring a bell just yet, it will when you hit the pavement looking for a job in PR.  Look 'em up.  This article is an interview with one of their recruitment managers who reveals how she evaluates candidates.  Admitedely, this article is written for those who've already cracked the basement ceiling (have experience) there's something here for everyone who's looking for a job in this inductry.  Note here first point: resumes do not have to be one page. Click the title to
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From the Director’s Deck: Giving Thanks for a Bountiful Program
by Craig R. Scott
 As we approach the Thanksgiving holiday here, I am reminded how much giving of thanks I need to do. Beyond how thankful I am for my family and my health and all with which I have been blessed, let me mention a few things I am thankful for related to our doctoral program here.  I am grateful for key people…like the program’s Executive Committee.  Jack Bratich, Marie Radford, and Jenn Gibbs make up an outstanding leadership team for the program. Their efforts have helped
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Michael Gavin: Writing Print Cultures Past (Rutgers History of the Book event on December 3)
by Marija Dalbello
Michael Gavin (English, Rutgers University) Writing Print Cultures Past: How the History of Literary Criticism Can Contribute to the History of the Book Thursday, 3 December  5 p.m.Plangere Annex, Murray Hall510 George Street, New BrunswickIn recent years, book historians have focused on the late seventeenth century as a period of crucial transformation in authorship andreading practices in England. Such studies often turn to paratextual matter like prefaces and dedications for
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Public Information on PR & Comm.: The world's second oldest profession is blogging.
by Peter Hercky
 We all know the world's oldest profession.  Suffice it to say parctitioners of that profession know a thing or two about love.  Wonder what the world's second oldest profession?  It's the military.  And they know a thing or two about war.  Seems they now know a thing or two about PR and social networking.  The U.S. Army has enlisted bloggers to tell followers what Army life is really like.  If there ever was an industry that suffers from negative PR it's the military (not the soldiers.)  I'm
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Public Information on PR & Comm.: With HARO you can be a hero with your client and the media
by Peter Hercky
Of all the ways to pitch a story to a reporter, none is as straightforward "Help a Reporter Out" (HARO.)  This free service enables journalists to send out feelers for input they might need for a story they're preparing.  Instead of going begging, with HARO, you can be a hero to the client as well as the reporter.  I get two e-mail request updates everyday.  I review them to see if I can help by finding topics for which my clients could provide expertise or a quote.  This article is about the
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Working in the Archives with Steven Zwicker (Rutgers Seminar in the History of the Book)
by Marija Dalbello
STEVEN ZWICKER"The Day that George Thomason Collected his Copy of the 'Poems of Mr. John Milton both English and Latin, Compos'd at Several Times'"Thursday, 19 November5-7 p.m. Plangere Annex, Murray HallPublic Lecture Free and Open to the Public Steven Zwicker is Stanley Elkin Professor in the Humanities and Professor of English, Washington University, Saint Louis  "Working in the Archives" with Steven Zwicker Graduate Workshop1:30-3:30 p.m.Alexander Library, SCC Seminar RoomONLY REGISTERED
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Public Information on PR & Comm.: Gestures say as much ad words.
by Peter Hercky
Your gestures are an integral part of your communication whether you'r talking to a small group or to a large audience.  This is a very well thought out article about how different gestures in different situations impact what you're trying to convey.  This is a keeper.   Click on the title to access the complete article.   Are your Gestures Too Large or Too Small by Andrew Dlugan Nov 16th, 2009 "Are Your Speech Gestures Too Small, Too Big, or Just Right? "By now, you know that you
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Al Jazeera: Voice of Arabia / Film Screening
by Jill Campaiola
Please see the attached flyer for an upcoming event at the Center for Race and Ethnicity.Al Jazeera, Voice of Arabia, a film by Tewfic Hakem, takes an inside look at the first Arab non-stop news network through a collection of newsroom discussions, interviews and news footage.The event will be held on Tuesday, Nov. 17 from 5-7 pm in the Graduate Student Lounge.  Pizza will be provided.
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Public Information on PR & Comm.: How not to Lobby
by Peter Hercky
 There's $27 billion in fines on the line for something Chevron did not do.  I don't know their financial status, but I suspect that that much money will significantly impact the dividends it distributes.  So they turn to lobbying.  Seems they faltered here as well.  The article is discusses what the company is doing to try and influence law makers who will ultimately decide how and where the penalty decision will be made.  Click the title to access the complete article. Chevron's lobbying
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From the Director’s Deck: Just the Facts
by Craig R. Scott
 The past two weekends, faculty and graduate students have been at several professional conferences—including the annual meetings of the American Society for Information Science & Technology and the National Communication Association, as well as a smaller special conference on The Internet as Playground and Factory. Each of these events provides an opportunity for prospective students (and faculty when one has open jobs, like we do) to ask about our program as they assess the level of
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Public Information on PR & Comm.: The WSJ Comes out of the Closet
by Peter Hercky
Ask me about the crown jewel of PR success, and I'll say Wall Street Journal pick-up.  Bloggers, re-tweets, comments, etc. don't hold a candle compared the Journal's tacit approval of one's pitch as credible, newsworthy and professional.  Unfortnately, the Journal, as well as most other similarly respected outlets had been keeping it a secret as to how to contact their reporters.  You can buy directories, but they're outdated as they come off the press.  You can post comments, but they never
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Public Information on PR & Comm.: Media Alert; When did you last issue one?
by Peter Hercky
I was surprised to learn that there's an art to Media Alerts.  I always cosidered them as white bread in the PR supermarket.  You put out the facts, straight and simple and leave out the flowery descriptions.  But, as the author explains, they've not received much attention lately, so here's a primer on the topic.  If you go to the bottom of the page you'll find links to several additional interesting articles.Click on the title to access the complete article. The Lost Art of the Media Alert by
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Public Information on PR & Comm.: SEO and PR. Perfect together?
by Peter Hercky
It used be that the measure of success in PR was press clippings and their comparable advertising costs.  Today it's driving traffic to your web site via search engine optimization (SEO.)  If asked to put together a SRO plan, use this article as a starting point.  It explains various terminologies along with explaining how PR can elevate your search position.  Click on the title to access the complete article.PRSA09: Top 10 SEO Tips for Public Relations View comments "Today at the PRSA 09
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Public Information on PR and Comm.: Author advises to follow the money, but there is no money.
by Peter Hercky
This article discusses the results of a new study indicating that people are relying less on the traditional main stream press than they once did.  Nothing new there.  However, in examining the actual study (http://aranetonline.com/Docs/MediaUsageCredibilitySurvey_092409.pdf) it fails to ask whether the on-line version of a print outlet is considered more credible than a blogger with nothing to lose by providing un-credible information.  I believe that if the New York Times were to follow the
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Public Information on PR & Comm.: Are you willing to be an advocate for evil?
by Peter Hercky
A question every PR practioner must ask of him/her self is, "Would I work for a cigarette manufacturer?"  If you were a lawyer, the answer would be "Yes."  Not because you are greedy, but that is the essence of your profession: providing the best legal assistance to those who seek it. Here is a case where Russia is trying to create a more favorable image of itself.  Part of that image is revamping the image of the "Evil Empire," the fallen Soviet Union.  Maybe even improving Stalin's image. 
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