(final--as of Feb. 26, 2004)
downloadable/printable pdf version of this document

Preliminary Program
AEJMC Mid-Winter Conference
February 27-29
Rutgers University
New Brunswick, NJ

Conference Website: http://www.scils.rutgers.edu/jri/aejmcmw2004/

Please go to the Website for travel information, including information about how to make reservations at the recommended conference hotel.

All participants must register for the conference. The nominal fee helps cover direct costs such as printing, food, etc. Other costs are being shared by Rutgers University and the sponsoring divisions and interest groups: Communication Technology & Policy, Media Management & Economics, Visual Communication, Civic Journalism, Science, Entertainment, and Graduate Education.

The registration fee is $10 for graduate students and $15 for faculty until February 13. After February 13, cost for all participants is $30. To register for the conference, make checks payable to “Rutgers University” and send to:

Marsha Bergman
Re: AEJMC Midwinter Conference
Dept. of Journalism and Media Studies
Rutgers University
4 Huntington St.
New Brunswick, NJ 08901

Friday, February 27

Opening reception 6-7:30 p.m. in a suite of the Hyatt Regency (ask reception for suite under name of Shawn McIntosh). Refreshments and light snacks will be served and you will have an opportunity to meet other participants.

Saturday, February 28

Conference sessions from 8:30 a.m. to 6:00 p.m. – includes an on-site lunch. All sessions will be held in the SCILS building unless the program indicates otherwise.

Sunday, February 29

Conference ends. No events scheduled, but participants are encouraged to meet informally for breakfast, exercise, or other activities before leaving town.

Saturday Morning 8:30-9:45

Session 1.1 – Policing the Airwaves – Sponsors: Civic Journalism Interest Group, Graduate Education Interest Group, Media Management & Economics, Communication Technology & Policy [Room 101]
•“Exploring Polyphony in Community Radio Stations: A Case Study of an Appalachian Community Media Production Center,” by Chike Anyaegbunam and Rajesh Gaur, University of Kentucky
•“Same problem, different solutions: An analysis of college and university responses to music piracy,” by Erica Gregory, University of North Carolina – Chapel Hill
•“Assessing Small Market Radio Stations: Response to Profitability and Localism Issues in a Deregulated Radio Industry,” by Bob Trybalski, Middle Tennessee State University
•“The model and strategies of the U.S. international telecommunications policymaking since the mid-1980s,” by Hyangsun Lee, Indiana University
Moderator/Discussant: Leonard Witt, Kennesaw State University

Session 1.2 – Consuming and Extending Brands – Sponsors: Media Management & Economics, Graduate Education Interest Group [Room 103]
•“Joint Venture as Brand Extension: Focusing on Naming Strategies in Media Industry,” by Seung-Eun Lee & Byeng-Hee Chang, University of Florida
•“Is Brand Extension Theory Obsolete? The Case for Brand Resonance,” by Walter S. McDowell & Steven J. Dick, University of Miami
•“The Transnational Advertising Agency & the Niche Breadth Strategy,” by Heidi Hennink-Kaminski, University of Georgia
•“Celebrating consumption: Encouraging material spending in Us Weekly,” by Melissa Garrison Retano, Temple University
Moderator/Discussant: Walter McDowell, University of Miami

Session 1.3 – Science and Technology – Sponsors: Science Interest Group, Communication Technology & Policy, Visual Communication [Room 201]
•“Science, Technology, & Women Represented in Korean Sci-Fi Girls' Comics,” by Sueen Noh, Temple University
•“Nationwide Newspaper Coverage of Genetically Modified Foods: A Community Structure Approach,” by Sean T. O’Grady, John C. Pollock, Lori-Anne Hiller, and Danielle Pannia, The College of New Jersey
•“Technology, economics and politics: A brief look at why Eureka 147 is not the DAB standard in the United States,” by Craig Stark, Penn State University
•“Brentwood Benson acquisition by BMG,” by Jessie Lee Campbell, Middle Tennessee State University
Moderator/Discussant: Donnalyn Pompper, Florida State University

Session 1.4 Communication Technology & Policy Panel – Content analysis techniques for the Web [Room 203]
For 10 years, researchers have used a variety of techniques to study aspects of the World Wide Web. Within that decade, the amount of information on the Web has grown into one of the largest potential data sets ever. How much of a Web site should be coded? Should text, video and interactive features be "grouped" in some way? How can coding methods stay current when features are constantly added? Panel members will explain their Web research methods, including a typology under development for measuring the interactive content of Web sites; a software program under development that can analyze text content in real time; and experimental designs related to multi-media and memory.
Panel members:
•Bruce Henderson, University of Colorado at Boulder
•Sally McMillan, University of Tennessee
•David Thompson, Loras College, Dubuque
Moderator/Discussant: Daniela Dimitrova, Iowa State University

Saturday Morning 9:55-11:10

Session 2.1 – Political Economy of International Communication – Sponsored by Graduate Education Interest Group, Communication Technology & Policy, and Media Management & Economics [Room 101]
•“Servicing which audience? Exploring the political economy of the English press in India,” by Sandhya Bhattacharya, Penn State University
•“Information and Communication Technologies and the Nation-State: Internet Policy Development and Turkey,” by Banu Akdenizli Temple University
•“The Political Economy of Chinese Internet Regulation,” by Ting (Maggie) Zhang, Syracuse University
•“Shaping Internet in China: A New Balancing Act?” by Xiang Zhou, University of Tennessee
Moderator/Discussant: Lisa Paulin, University of North Carolina-Chapel Hill

Session 2.2 – Message Management – Sponsored by Media Management & Economics and Graduate Education Interest Group [Room 103]
•“The Bridgestone/Firestone Tread Separation Crisis: Into the Abyss and Back to Solvency,” by Stephan Foust, Middle Tennessee State University
•“Ford & Firestone: A qualitative study of the effective use of reputation management techniques when faced with crisis situations,” by Barbara Miller, University of North Carolina – Chapel Hill
•“Turbulent Times in Cable Television: Risk Management Structure and Strategy,” by Amy Jo Coffee, University of Georgia
•“Showbiz Blues: Big Changes for Small Business,” by John C. Taylor, Middle Tennessee State University
Moderator/Discussant: Susan Keith, Arizona State

Session 2.3 – Theoretical Approaches – Sponsored by Communication Technology & Policy and Graduate Education Interest Group [Room 201]
•“Bringing an old model into the 21st century: The Uses and Dependency Model and the Internet,” by Sue Robinson, Temple University
•“Agenda Setting Online: An Empirical Study on the Effects of Online News Agenda Setting and Electronic Bulletin Boards,” by Yifeng Hu, Pennsylvania State University
•“Need for Acceptance and the Use of Computer-Mediated Communication,” by Bimal Balakrishnan, Keston Pierre, Mina Tsay, and Joy Vincent-Killian, The Pennsylvania State University
•“Worldview: A common thread in mass communication theory,” Magee, Robert UNC-CH
Moderator/Discussant: Serajul Bhuiyan, Texas A&M University-Texarkana

Session 2.4 Civic Journalism Interest Group Panel – The Reappearing Public: Questions, Quandaries and Possibilities for a Maturing Civic Journalism [Room 203]
•“Public Journalism, Citizen Activism, and the Reach of Journalistic Involvement,” Tanni Haas, Brooklyn College
•“Where Do Solutions Come From?: A Critical Look at Civic Journalism,” Peter Parisi , Hunter College
•“All the News that Fits the Narrative: Public Journalism and the Drawbacks of Newsprint Inspiration,” Jeff Pooley, Muhlenberg College
•“Is Public Journalism Morphing into the Public's Journalism?” Leonard Witt, Kennesaw State University
Moderator/Discussant: Barbara S. Reed, Rutgers University

Saturday Mid-Day 11:20-12:35

Session 3.1 – Visual Cultures – Sponsored by Visual Communication [Room 201]
•“The Analysis of Visual Strategies in Cross-Cultural Documentary: ‘Sharing Authority’ and ‘Being Reflexive,’” by Su Hi Choi, Temple University
•“Parallel & Paradox: ‘The Desert’ and Digital Culture,” by Barry Vacker, Temple University
•“Lauren Greenfield's Girl Culture: A Reception Study,” by Rebecca C. Hains, Temple University
•“Protest and the Modernisation of media in Germany,” by Kathrin Fahlenbrach, Martin-Luther-Universitat Halle, Institut fur Medien- & Kommunikationswissenschaften
Moderator/Discussant: Michelle Seelig, University of Miami

Session 3.2 – Technology in Education – Sponsored by Communication Technology & Policy and Entertainment Studies Interest Group [Room 103]
•“Building Dialogic Relationships Through the World Wide Web: An Examination of New York State School District Web Sites,” Patricia Swann, Utica College
•“University TV in the Internet: a new approach to multimedia online journalism and education,” by Antonio Brasil, Rutgers University
•“Joint Effects of Hypertext Structure and Learning Style on Comprehension and Learning from Online Course Materials,” by Carmen Stavrositu, Penn State University
•“Bring Internet to Education: An Empirical Study of Different Policy Initiatives,” by Chun Liu, Hui-Fei Lin, and Wei Gu – Pennsylvania State University
Moderator/Discussant: Sally J. McMillan, University of Tennessee

Session 3.3 – Civic Engagement and Community Dialogue – Sponsored by Civic Journalism Interest Group and Graduate Education Interest Group [Room 101]
•“Defining Sensationalism in Local Television News,” by Jodi Radosh, Alvernia College
•“Bringing a Gubernatorial Race into the Classroom: An Experiment in Fostering Civic and Political Engagement among Journalism Students,” by Buck Ryan and Chike Anyaegbunam, University of Kentucky
•“Community structure, crime news, and representations of ethnic minority groups in local newspapers,” by Jae-Hong Kim, Penn State University
•“Of revolvers and community dialogue: A qualitative case study of ICTs in Loreto, Paraguay,” by Guy Mossman, University of North Carolina – Chapel Hill
Moderator/Discussant: Barbara S. Reed, Rutgers University

Session 3.4 Media Management & Economics Panel – Technological Challenges for Newspaper Managers in the 21st Century [Room 203]

• Terry Schwadron, technology editor, The New York Times
• Kerry Sipe, content coordinator of PilotOnline, the electronic edition of The Virginian-Pilot
• Paul Schulman, former news and library systems manager, The Record of Bergen County
• Randy Jessee, editorial technology manager, The Orlando Sentinel
• Leslie-Jean Thornton, State University of New York at New Paltz
  Moderator/Discussant: Susan Keith, Ph.D., Walter Cronkite School of Journalism and Mass Communication, Arizona State University

Saturday Mid-Day 12:45-2:00

Lunch will be served on-premise. During lunch, everyone will have the opportunity to participate in a panel that will be coordinated by the Graduate Education Interest Group.
Lunch will be in student lounge, 2nd floor

Session 4.1 Graduate Education Interest Group Panel – Tips and Tricks: Your Ticket to Successful Job Hunting [Room 212, across hall from student lounge]

As many graduate students are beginning the job hunt or thinking about their future academic careers, this panel will provide tips on how to become an attractive candidate, prepare for interviews, and avoid pitfalls during the application process. The panel will include graduate students currently on the job market, grad students who just landed their first academic jobs, and professors serving on search committees.
Moderators: Cassandra Imfeld and Glen Feighery


Saturday Afternoon 2:10-3:10

Session 5.1 Poster Session – All Divisions and Interest Groups [1st floor hallway]
•“Ripped from the Headlines: How The DuBois Morning Courier Patriotically Responds to Voluntary Censorship During World War II,” by Melissa Chastain
•“Commercialization of cyberspace: Experiences and expectations of young consumers,” by Sally J. McMillan and Margaret Morrison, University of Tennessee
•“Free Resources and A Bazaar-like Organization,” by Hyangsun Lee, Indiana University
•“Images of Elian: Ethical Concerns Associated with Spotlighting as a Source of Sensationalism,” by Steven Koski, College of Saint Elizabeth
•“Media Concentration of Ownership and its Effects on Editorial Page Vigor of West Virginia Daily Newspapers,” by Rita F. Counts Colistra, West Virginia University
•“MPEG – 1 Layer III,” by William R. Davie, University of Louisiana, Lafayette
•“Online Newspaper: How Can a Dinosaur Make the Best Out of the Internet?,” by Shirong Lu University of North Carolina
•“Preparing a Face: An Exploration of Identity Presentation in Online and Offline Contexts,” by Maria A. Simone, Jan Fernback, and Andrew Mendelson, Temple University
•“Regulation – No Regulation: The Swinging Pendulum of Regulating the Internet and Online Content,” by Maria Fontenot, University of Tennessee
•“Motives and activities of Internet movie site users,” by Eun-A Park, Yoon-Jeon Koh, and Jae-Hong Kim, Penn State University
•“The effect of ownership on content in newspapers,” by Young-Shin Cho, Hui-Fei Lin, and Ying Kong, Penn State University
•“An evidence of cultural discount: Comparision of box office performances of U.S. movies in the U.S. and South Korea,” by Byeng-Hee Chang & Yang-Hwan Lee, University of Florida
•“They Took It Down: Picturing the Toppling of the Saddam Hussein Statue in National & International Newspapers,” by Shahira Fahmy, Southern Illinois University – Carbondale

Saturday Afternoon 3:20-4:35

Session 6.1 – Women and Minorities – Sponsored by Graduate Education Interest group and Media Management & Economics [Room 201]
•“Audience ethnicity and portrayals of women: A content analysis of femininity in Latina, Essence, and Cosmopolitan,” by Jennifer Ellsworth-Aults and Shani Tannis, Penn State University
•“From the 1950s to Today: A Comparison of Women in Media Management,” by Eunice Oglice, University of Georgia
•“Vote for someone who looks like you; An examination of the racial strategy frame in news coverage of mayoral elections in Baltimore and St. Louis,” by Matthew Taylor, University of North Carolina – Chapel Hill
•“Discord and religious identity: News framing of Muslims in the Kashmir conflict,” by Sandhya Bhattacharya Penn State University
Moderator/Discussant: Victoria Bemker, University of Iowa

Session 6.2 – The Changing World of Students and Professionals – Sponsored by Visual Communication, Communication Technology & Policy, and Media Management & Economics [Room 103]
•“An Analysis of Visual Literacy of Freshmen Students in Mass Communication,” by Sandra Andrews Lee, Grambling State University
•“Skills, Convergence & the Job Market: The Arkansas Photojournalism Survey,” by John (Jack) Zibluk, Arkansas State University
•“Just Adding Graphics Does Not Make Them Remember Better: How Sensitivity of Memory Is Affected by the Complexity of the News Story and the Use of Graphics,” by Julia R. Fox, and Byungho Park, Indiana University
•“Bigger, Better and Happier? Roles of Newspaper Size, Supervisors and Perceived Quality in Copy Editors’ Job Satisfaction,” by Susan Keith, Arizona State University
Moderator/Discussant: Michelle Seelig, University of Miami

Session 6.3 – News of the World Online – Sponsored by Communication Technology & Policy [Room 101]
•“Boosting News Ratings Via Technology ? A Textual-Visual Analysis of NBC and Fox News’ Use of Technology in Covering the War in Iraq,” by Victoria Bemker, University of Iowa
•“Simulated Journalism and the Internet: Competing Perspectives of Reality in a Global, Real-time Digital News Environment,” by Stephen O’Leary and Larry Pryor, University of Southern California
•“Weaving a Web of Masses: The Internet, Communication Diversity, and the Mass Audience,” by Charlene Simmons, University of North Carolina at Chapel Hill
•“PC-bang, the unique and important factor that contributed to online entertainment services in Korea,” Byungho Park, Indiana University
Moderator/Discussant: John Pavlik, Rutgers University

Session 6.4 Entertainment Studies Interest Group Panel – Entertaining the Audience/Audiencing the Entertainment: Problems, Pedagogies, & Publics [Room 203]
•“Knowing the Nodes: Understanding the Audience Within a Communication Networks Framework” by Shawn McIntosh, Rutgers University
•“Considering the large format audience: experience, space and ideology,” by Mary Nucci, Rutgers University
•“The Child Audience as a Commodity: A Discursive Analysis of Public Versus Private Television for Children,” by Shawn Kildea, Rutgers University
•“Morte d’Audience: An Autopsy and Articulation of the Unknown,” by Marc Leverette, Rutgers University
Moderator/Discussant: Jack Z. Bratich – Rutgers University

Saturday Afternoon 4:45-6:00

Session 7.1– Politics and Participation – Sponsored by Communication Technology & Policy and Graduate Education Interest Group [Room 101]
•“Rural voters’ use of the Internet for election information: Implications for web site design,” by Amanda F. C. Sturgill, Ph.D., Baylor University
•“New versus Old Media and Political Participation,” by Serajul I. Bhuiyan, Texas A & M University-Texarkana
•“The kids are watching, but what are they learning? The political content of The Daily Show,” by Carole Bell, University of North Carolina – Chapel Hill
•“Peer teaching and learning in an online writing environment,” by Bruce Henderson, University of Colorado at Boulder
Moderator/Discussant: David Bradbury, College Misericordia
Session 7.2 – Information Access and Privacy – Sponsored by Graduate Education Interest Group and Communication Technology & Policy [Room 201]
•“In the interest of security: The impact of 9-11 on state access-to-information laws,” by Suzanne, Horsley, University of North Carolina –Chapel Hill,
•“Protecting free expression online through participation theory: A new articulation of traditional first amendment values,” by Glen Feighery and Cassandra Imfeld, University of North Carolina – Chapel Hill
•“Pruneyard in Cyberspace: Free Speech and Access to Private Property Online,” by Kathleen K. Olson, Lehigh University
•“Analyzing Policy: Framework for Legal Case on Preventing Virtual Child Pornography in Terms of Ecology of Games,” by Jae Woong Shim, Indiana University
Moderator/Discussant: James Ivory, UNC-Chapel Hill

Session 7.3 – On-Screen Entertainment – Sponsored by Entertainment Studies Interest Group [Room 103]
•“Making Reality Popular: Similarity Theory & the Enjoyment of Reality Television,” by Daina L. Nathaniel, Isabel M. Kellem, & Reggie Thomas, Florida State University
•“I Want My FPP: Reversing Third-Person Perception for the MTV Generation,” by John Chapin, Pennsylvania State University
•“Liking Them Bad: Positive Affective Dispositions Toward Villainous Characters,” by Meghan Sanders, Pennsylvania State University
•“I'm Your Biggest Fan: Use of Fansites (and their Creators) by Journalists,” by Ron Bishop, Drexel University
Moderator/Discussant: Scott Fosdick, University of Missouri

Session 7.4 Visual Communication Panel – No Exit: Visualizing the Digital Dystopia [Room 203]
Over the past four decades, many film directors have offered their of views of the digital dystopia. It would be easy to label the cinematic “digital dystopia” as a science-fiction genre which merely portrays extreme surveillance and computers run amok. However, closer inspection reveals numerous parallels between these films and the ideas of theorists such as Marshall McLuhan, Jean Baudrillard, and Paul Virilio. For decades, the utopians of the information age have trumpeted the power of the computer to calculate, create, and manipulate information in creating and expanding knowledge that is accessible via the networks of the “global village.” The digital dystopias offer a much different focus. Rather than information power, the dystopians concentrate on illumination power and optical power, both of which restructure space, time, and identity — from which there is seemingly “no exit.” This panel of papers and presentations promises to be both engaging and entertaining, offering a unique re-visioning of digital dystopias and postmodern theory.
Panelists
•Read Mercer Schuchardt, Marymount Manhattan College
•Amanda Scheiner, Temple University;
•Barry Vacker, Temple University
Moderator/Discussant: Michelle Seelig, University of Miami