Introduction
Review
of Literature
Dissemination
of Research
Technology
Issues and Decisions
Phase
I: Color Preference Test
Phase
II: Shades of Difference
Phase
III: Website Preferences
Phase
IV: Alternative Presentations of Identical Content
Conclusions
Bibliography
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Lin, C. J. , Lu H.(2001).
Towards an understanding of the behavioral intention to use a web site.
International Journal of Information Management, 20, 197-208
This
paper addresses why users accept or reject a Web site and how user's acceptance
is affected by the features (i.e. information quality of a Web site, response
time and system accessibility) provided by a Web site. A study with 139
users of a Web site was conducted to test the hypothesized model. The
results showed that the technology acceptance model (TAM) fully mediated
the usage behavior even in the Internet environment, accounting for 64%
of the variance in usage. Furthermore, response time of a Web site is
an important factor in affecting the user's beliefs of such a Web site.
This showed that Web page providers not only have to make the content
informative and timely, but they also need to design a speedy Web page
by not putting in unnecessary pictorial data as it might jeopardize the
display time.
Benbunan-Fich R. (2001).
Using protocol analysis to evaluate the usability of a commercial web
site. Information & Management, 39, 151-163
This paper reports
the results of a research project, which applies a systematic qualitative
technique known as protocol analysis or think aloud method, to examine
the usability of a commercial web site. About 15 usability principles
and 3 evaluation parameters (content, navigation and interactivity) were
used as a framework to analyze the verbal protocols of a sample of users
interacting with a greeting card web site. The protocols provided evidence
of usability problems caused by crowded content, poor navigation and cumbersome
interactivity. These results underscore the importance of two crucial
usability goals for commercial web sites: clear path to products and transparency
of the ordering process.
Bachiochi, D., Berstene,
M., Chouinard, E., Conlan, N., Danchak, M., Furey, T., Neligon, C., and
Way, D. (1997). Usability studies and designing navigational aids for
the World Wide Web. Computer Networks and ISDN Systems, 29, 1489-1496.
Web designers are
constantly searching for ways to improve their works. Recently published
books provide such recommendations, but their quality varies greatly.
This paper describes how usability testing was used to validate design
recommendations. The results show a need for navigational aids that are
related to the particular Website and located beneath the Browser buttons.
Furthermore, usability criteria were established that limit page changes
to 4 and search times to 60 seconds for information retrieval.
Weinreich, H., Obendorf,
H., Lamersdorf, W. (2001). The look of the link - concepts for the user
interface of extended hyperlinks. Proceedings of the twelfth ACM conference
on Hypertext and Hypermedia, Århus, none, Denmark, 19-28
The design of hypertext
systems has been subject to intense research. Apparently, one topic was
mostly neglected: how to visualize and interact with link markers. This
paper presents an overview of pragmatic historical approaches, and discusses
problems evolving from sophisticated hypertext linking features. Blending
the potential of an XLink-enhanced Web with old ideas and recent GUI techniques,
a vision for browser link interfaces of the future is being developed.
We hope to stimulate the development of a standard for hyperlink marker
interfaces, which is easy-to-use, feasible for extended linking features,
and more consistent than current approaches.
Fagerjord, A. (2001). Linearity
and multicursality in World Wide Web documentaries. Proceedings of
the twelfth ACM conference on Hypertext and Hypermedia, Århus,
none, Denmark, 185-194.
Are non-fiction
Web sites nonlinar like literary hypertexts, or linear like film and print?
A study of magazine articles, television documentataries and Web sites
by the National Geographic Society reveals that in spite of linking, the
Websites make just as linear reading experiences as the older media, although
less creative. The study gives nuance to conceptions of linearity and
nonlinearity by studying what lienarity really is, thus setting nonlinearity
in relief. A number of techniques to tie gaps in the reading line together
are identified in films and articles. It is argued that by using these
techniques in linking, both better reading experiences and less linearity
in Web sites could be achieved.
Project C.O.P.E.: Content,
Organization, Preference, Evaluation
Principal Investigator: Kay E. Vandergrift, Professor
Research Team: Janet Hilbun, Ph.D. Student and Graduate Assistant;
Lin Lin, Ph.D. Student and Teaching Assistant; Alex Daley, Manager, Information
Technology Services; Jane Anne Hannigan, Professor Emerita, Columbia University,
Consultant (Members of the team conducting the actual research have passed
the Human Subjects Certification Program)
Photography: Lin Lin
School of Communication, Information and Library Studies, SCILS - Rutgers
University
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