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Color Preference Test |
| Introduction Technology Issues and Decisions Phase I: Color Preference Test Phase II: Shades of Difference Phase III: Website Preferences Phase IV: Alternative Presentations of Identical Content
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Phase1 | Quantitative Data Analysis Data DescriptionStatistical AnalysisBlue was the overwhelming preference
for both males and females in the initial color preference testing. This
choice held true for both the Moonscape and Technopets although the male
preference for blue was slightly more marked (6.1%)for Technopets than
for Moonscape where there was only at .5% difference between male and
female preference. Overall, 48% of the study participants preferred blue
over yellow, red, and green. Study participants were also asked to select which related link they would choose to visit next after visiting the initial web page. These links fell into the three broad categories of artistic, technological and social. Results showed that females were much more diverse in their choices than males, especially in Technopets where males overwhelmingly chose Artificial Intelligence and had no interest in three of the other categories. In order to examine whether there are significant differences in color, link and shade preference between males and females, we ran chi-square analysis on questionnaire data using SPSS. The results show that: 1. There is no significant gender difference in color preference in the two tests (Moonscape: X2 =1.315, p=0.73; Technopet: X2=0.657, p=0.88). 2. There is significant gender difference in link preference in both tests (Moonscape: X2 =25.86, p<0.05; Technopet: X2 =19.8, p <0.05). 3. There is significant gender difference in category of link choice in moonscape but not in Technopet. (Moonscape: X2=12.59, p<0.05; Technopet: X2=0.96, p=0.62). 4. There is no significant difference in color preference between Moonscape and Technopet (X2=4.954, p=0.175). Project C.O.P.E.:
Content, Organization, Preference, Evaluation
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