Introduction
Review
of Literature
Dissemination
of Research
Technology
Issues and Decisions
Phase
I: Color Preference Test
Phase
II: Shades of Difference
Phase
III: Website Preferences
Phase
IV: Alternative Presentations of Identical Content
Conclusions
Bibliography
|
|
Phase II
| Qualitative Data Analysis
Analysis of Choice of a
Shade of Blue: Representative Responses
Moonscape
Technopet
Project C.O.P.E.: Content,
Organization, Preference, Evaluation
Principal Investigator: Kay E. Vandergrift, Professor
Research Team: Janet Hilbun, Ph.D. Student and Graduate Assistant;
Lin Lin, Ph.D. Student and Teaching Assistant; Alex Daley, Manager, Information
Technology Services; Jane Anne Hannigan, Professor Emerita, Columbia University,
Consultant (Members of the team conducting the actual research have passed
the Human Subjects Certification Program)
Photography: Lin Lin
School of Communication, Information and Library Studies, SCILS - Rutgers
University
|
