Shades of Difference

Review of Literature

Dissemination of Research

Technology Issues and Decisions

Phase I: Color Preference Test

Phase II: Shades of Difference

Phase III: Website Preferences

Phase IV: Alternative Presentations of Identical Content

Conclusions

Bibliography

Phase II | Quantitative Data Analysis

Data Description

Statistical Analysis

1. In the first test (Moonscape), the gender difference in shade preference is not significant at 0.05 level but significant at 0.10 level (X²=10.045, p=0.074), while in the second test (Technopet), no significant gender difference were found (X²=0.702, p=0.983).

2. There is no significant difference in shade preference between Moonscape and Technopet (X²=4.635, p=0.462).

Project C.O.P.E.: Content, Organization, Preference, Evaluation
Principal Investigator: Kay E. Vandergrift, Professor
Research Team: Janet Hilbun, Ph.D. Student and Graduate Assistant; Lin Lin, Ph.D. Student and Teaching Assistant; Alex Daley, Manager, Information Technology Services; Jane Anne Hannigan, Professor Emerita, Columbia University, Consultant (Members of the team conducting the actual research have passed the Human Subjects Certification Program)
Photography: Lin Lin
School of Communication, Information and Library Studies, SCILS - Rutgers University