Alternative Presentations of Identical Content


Introduction

Review of Literature

Dissemination of Research

Technology Issues and Decisions

Phase I: Color Preference Test

Phase II: Shades of Difference

Phase III: Website Preferences

Phase IV: Alternative Presentations of Identical Content

Conclusions

Bibliography

 

 

Phase IV | Experiment Design

Experiment Design

Introduction

In the fourth phase of the research, the emphasis became styles of learning and presentation of material in relation to gender preferences. Four modules were designed which presented the same basic content in four different ways. The subject for all four modules was characteristics of science fiction. The first module presented the information as quotes from science fiction novels; the second used illustrations that would be typical of science fiction; the third listed content that might be found in science fiction; and the fourth presented science fiction characteristics in a typical, linear, textbook style of presentation followed by a true/false test. These modules thus presented conteny in various formats: linear, inferential, visual. Module development was based on background research by Joiner, 1996; Gorriz and Medina, 2000; Whitely, 1996; Lin and Liu, 2001; Benbunan-Fich, 2001; and Bachiochi et al, 1997.

Students were asked to explore the content in each module and then list characteristics of science fiction. After using each of the four modules, students were asked to choose which manner of presentation best and least facilitated their learning and to indicate why this was so. Responses were analyzed by gender to continue with the investigation of gender differences in a technological environment.

Websites Designed for the Experiment

 

Project C.O.P.E.: Content, Organization, Preference, Evaluation
Principal Investigator: Kay E. Vandergrift, Professor
Research Team: Janet Hilbun, Ph.D. Student and Graduate Assistant; Lin Lin, Ph.D. Student and Teaching Assistant; Alex Daley, Manager, Information Technology Services; Jane Anne Hannigan, Professor Emerita, Columbia University, Consultant (Members of the team conducting the actual research have passed the Human Subjects Certification Program)

Photography: Lin Lin

School of Communication, Information and Library Studies, SCILS - Rutgers University