Introduction
Review
of Literature
Dissemination
of Research
Technology
Issues and Decisions
Phase
I: Color Preference Test
Phase
II: Shades of Difference
Phase
III: Website Preferences
Phase
IV: Alternative Presentations of Identical Content
Conclusions
Bibliography
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Phase IV
| Quantitative Data Analysis
Gender Difference in Model
Preference
Statistical Analysis
1) There was no significant
gender difference in choice of the best effective model (X2=2.412,
p=0.491).
2) There was no significant
gender difference in choice of the least effective model (X2=2.010,
p=0.570).
3) There was no significant
relationship between a person's knowledge about characteristics of science
fiction and his/her choice of the best effective model (X2=17.649,
p=0.127).
4) There was no significant
relationship between a person's prior knowledge about characteristics
of science fiction and his/her choice of the least effective model (X2=8.071,
p=0.780)
Project C.O.P.E.: Content,
Organization, Preference, Evaluation
Principal Investigator: Kay E. Vandergrift, Professor
Research Team: Janet Hilbun, Ph.D. Student and Graduate Assistant;
Lin Lin, Ph.D. Student and Teaching Assistant; Alex Daley, Manager, Information
Technology Services; Jane Anne Hannigan, Professor Emerita, Columbia University,
Consultant (Members of the team conducting the actual research have passed
the Human Subjects Certification Program)
Photography: Lin Lin
School of Communication, Information and Library Studies, SCILS - Rutgers
University
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