Application of principles and techniques in a targeted health communication campaign; social norms theory, experiential learning theories, effects of misperceptions on behavior, and needs of special student populations.
Upon successful completion of this course, students will be able to:
- Analyze the theoretical and pragmatic bases of health communication campaigns, in general, and dangerous drinking prevention campaigns specifically.
- Describe themselves as products and producers of culture and indicate the implications for them as instruments of both reinforcing and changing the culture of college drinking.
- Apply lessons learned from the scholarly literature on the social norms and brief intervention approaches to prevention of dangerous drinking among college students.
- Explain basic information about addiction and the challenges faced by students in recovery on a college campus.
- Create innovative RU SURE Campaign messages and implement campaign strategies in new locations.