This course explores how political, economic, and social actors leverage emerging communications media to pressure and persuade one another. Participants will gain a deeper understanding of how to use new media tools for digital advocacy and persuasion, and will also develop a critical perspective on how these tools are changing society.
Upon successful completion of the course, students will:
- Have a clear understanding of how the media environment has changed.
- Gain hands-on experience in evaluating the tools and tactics used for digital advocacy and persuasion.
- Develop a critical perspective on the dangers and challenges posed by the new media environment.