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MCM Specializations

Communication and Media Studies

Communication and Media Studies is a general specialization in which students take a self-designed course of study that draws across any Master of Communication and Media (MCM) specialization as well as courses in other areas of the School of Communication and Information (SC&I).  Courses in organizational communication, mediated communication, health communication, social interaction, knowledge management, and media studies are offered throughout the year. Many of these courses are cross-listed with the school’s Ph.D. program or Master of Information program. 

Strategic Organizational Communication

The Strategic Organizational Communication specialization emphasizes theory-informed, research-based study of organizational process, structure, and interaction, as well as use of new communication technologies in organizational and societal contexts. Courses examine organizations in a variety of contexts including businesses, nonprofits, civil society, and government. This specialization may be especially appealing for those who have goals for careers in organizational leadership, corporate communication, advocacy, administration and/or management, training and development, consulting, change management, stakeholder relationship management, and social media management.

Electives in this specialization include:

Digital Media (Available Fully Online) 

The Digital Media specialization is intended for journalists and other media or communication specialists who wish to retool and gain understanding of 21st century media. This includes study of grassroots reporting and advocacy.  The specialization will ensure students are conversant in digital video capture, editing, and production as well as social media management. This specialization is completely online, although face-to-face or online electives in other specializations are available to these students.

Electives in this specialization include:

Digital media production and interface design among other electives being developed.

Health Communication

The Health Communication specialization is intended for students who wish to specialize in various contexts related to community wellness and health interaction such as public health communication; facilitated provider-patient communication; health campaigns and advocacy; and community health and wellness.

Electives in this specialization include:

Students who have interests in health organizations may wish to combine study in this specialization with study in the Strategic Organizational Communication specialization.

Communication and Media Research

The Communication and Media Research specialization is intended for students who wish to take a more research-oriented course of study. It is also designed for those students who may wish to pursue a Ph.D. program after completing the MCM degree. These students have somewhat different requirements (9 credits of core; 3 credits of research practicum; 3 credits of teaching internship; 21 credits of electives and also a zero-credit Colloquium requirement). In addition to coursework, these students will be involved in empirical research with a faculty member; assist in teaching a course; and focus their study and capstone project with a research orientation. 

Leadership Communication

The Leadership Communication specialization emphasizes theory-informed, research-based study of the communication demands on leaders in this fast paced, complex organizational environment. We explore the competencies needed to be an effective communicator in all three main modalities:  one to one, one to many and various ‘e’ forms of communication. This specialization may be especially appealing for those who have goals for careers in organizational leadership, want to improve their personal leadership communication skills or add to their professional leadership/management credentials.

Electives in this specialization include:

Public Relations

This Public Relations specialization is designed for those public relations professionals to enhance their professional credentials or those who wish to enter this fast growing and dynamic profession. We explore the competencies needed to be an effective public relations practitioner in this dynamic, complex and social-driven environment. We offer you both the emerging theories of the practice of public relations as well as the skills you need to have to compete successfully in this profession. Many of our courses are taught by highly experienced senior public relations practitioners.

Electives in this specialization include: