Communication learning in a classroom with a teacher

Communication - Strategic and PR

Imagine handling accounts for a busy PR agency, managing social media accounts for a national brand or staffing a government leader’s communication department. Strategic Public Communication and Public Relations involve managing an organization’s image, promoting its brand, and designing, convening and facilitating stakeholder communication and decision-making in a variety of public contexts. 


Employment of public relations specialists is expected to grow 23 percent from 2010 to 2020, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics. Getting established as a strategic communicator can provide a competitive edge in industries like entertainment and sports, hospitality, pharmaceutical, small advertising/PR agencies, and non-profits, as well as in fields related to:

  • Community Organizing and Outreach
  • Corporate Public Affairs
  • Internal Communications
  • Marketing 
  • Media Analysis
  • Political, Civic and Government Communication
  • Publicity Management
  • Public Relations
  • Special Events Coordination

The outstanding faculty in the Rutgers School of Communication and Information (SC&I) Communication major bring academic and real-world experience to the classroom, engaging students in the rigor and application of strategic communication and PR strategies and principles. From strategizing the most effective message, to careful analysis of compelling case studies, to executing process facilitation, our faculty works to seamlessly blend fundamental theory with practical applications.

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