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DCIM Minor

Digital Communication, Information and Media Minor (DCIM)

Providing Students in Any Major Real-World Skills to Succeed in Any Industry

Ever emerging and evolving work environments – across all industries – increasingly require digital communication skills and knowledge. Fields ranging from communications to medicine, entertainment to retail, are becoming environments where digital skills are required.

Those who successfully navigate the demands of their positions are finding there is greater emphasis on merging digital skills with traditional roles. Career candidates must also remain aware that entirely new jobs are emerging – even within established industries – that will give an edge to people who are proficient in these skills. And these trends are developing as the gap seems to be widening between people who acquire digital skills through a formal education program versus those who pick them up along the way.

The Digital Communication, Information and Media (DCIM) minor can prepare you to be a confident leader in the digital world, no matter the major you choose, position you pursue, or industry you enter. This short video explains the benefits of a DCIM minor and how it fits seamlessly into successful careers.

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Why DCIM?

A very popular 18-credit minor at Rutgers, DCIM gives students hands-on technical skills to create high-quality digital and social media, as well as multimedia products and campaigns. Students will shape their own digital identities (“brands”) while building social networks and contacts useful in every environment including digital, physical, professional, and personal.

DCIM provides students with the ability to research, evaluate, craft, develop, and share digital content. The minor prepares students with technical, analytical, interpersonal, and entrepreneurial skills. DCIM also promotes conceptual understanding and digital expertise – skills useful in any field.

Innovative Learning, Innovative Design

DCIM classes are presented in an innovative hybrid format: all courses are offered one day per week in the classroom and one day per week online. This allows busy students ample opportunities to practice digital skills in digital environments. It also results in a visionary course of study that is current, relevant and immensely practical.

The DCIM Minor Program Enhances any Major 

The DCIM minor complements every major across the Rutgers academic spectrum. Insights and information relate to all three School of Communication and Information (SC&I) majors – Communication, Journalism and Media Studies, and Information Technology and Informatics. This minor provides students with exposure to the wide range of digitally influenced ideas, theories, and research found in all SC&I majors and in multiple disciplines. Some consider DCIM the “greatest hits” of SC&I with respect to digital life.

DCIM in the Real World

Students who complete the DCIM minor program may bring their expertise to any field with a digital presence such as:

  • Business and Management
  • Marketing and Advertising
  • Public Relations
  • Information Technology
  • Journalism and the Media
  • Music and the Arts
  • Politics and Governing
  • Non-profit Work and Advocacy
  • Science and Medicine

Graduates may also find they are prepared to excel at positions specializing in web-based applications and digital, mobile, and social media, including:

  • Producer
  • Manager
  • Writer
  • Strategist
  • Reporter
  • Researcher
  • Developer
  • Analyst 
  • Blogger

Program-Level Learning Goals

All classes in the DCIM minor have the objective of helping students be better equipped to:

  • Critically read, interpret, synthesize, and evaluate online information from media sources and effectively articulate an analysis and formulate opinions on relevant topics.
  • Assess the influence of virtual environments on interpersonal and group interactions.
  • Identify communication opportunities and challenges when working with others in digital and virtual environments.
  • Successfully participate and enhance collaborative working relationships in virtual environments.
  • Select and apply appropriate digital tools and media that help design messages to communicate, persuade and build relationships with stakeholders across space, time and cultures.

Working Toward the DCIM Minor

Students can begin working toward the DCIM minor by taking at least one of the following 100-level courses:

  • 04: 189:151 Virtual Team Dynamics
  • 04:189:152 The Structure of Information (Meets Rutgers University Core Goal "ITR")

Or the 200-level course

  • 04:189:251 Strategic Presentations in Digital Media (Meets Rutgers University Core Goal "ITR")

Once a student receives a C or better in one of these courses, declaring the DCIM minor can proceed.

All DCIM courses are found under 189, “Communication and Information,” in the drop-down list of courses on Rutgers Web Registration System (“WebReg”). Each course is offered every semester in many different time slots, which provides schedule flexibility, and helps students complete the minor efficiently.

To create a plan for completing the program on schedule, the DCIM minor program strongly encourages students to make an advising appointment.

Other DCIM Minor Resources