AN INNOVATIVE APPROACH TO CREATING AND UNDERSTANDING MEDIA
Women make up almost 51 percent of the population. Yet they are underrepresented in many forms of media, and often portrayed in sexist and subservient ways.
How are gendered power dynamics shaped by portrayals of women in advertising, magazines, film, television, news, radio, the internet and digital media?
How can you be part of shaping the contemporary media landscape for the better?
The Gender and Media Minor, a partnership between the Rutgers School of Communications and Information (SC&I) and the Women’s and Gender Studies (“WGS”) in the Rutgers School of Arts and Sciences (“SAS”) explores these questions.
This innovative transdisciplinary minor challenges students to learn how to use media to positively impact a culture that is highly reflective of mass media viewpoints. It seeks to develop leaders who can influence a fairer, more equal, and more just world.
Expertise of Two Schools; Relevance in Any Field
The Gender and Media minor is an 18-credit program in which half of all courses are taken at SC&I and half are taken in the department of Women's and Gender Studies. The program complements any major at Rutgers, and draws students from majors and schools throughout the university.
The minor is strong both conceptually and technically, with a wide variety of courses that help build sophisticated understandings of issues while providing hands-on, technical skills in media production. It is relevant to nearly every job or field as gender-based perceptions are embedded in business practices, social arrangements, and work environments.
The Gender and Media minor will help prepare students for careers in many relevant fields including:
- Media Studies
- Advertising and Marketing
- Public Relations
- Business and Management
- Social Services
- Public Policy
- The Arts
Gender and Media students will gain a greater understanding of theory and practice perspectives on the representation and production of gender in the media. Students will have ample opportunities to:
- Analyze gendered power inequalities in the media and modern culture.
- Acquire hands-on, technical media skills as media producers with the ability to add their own critical voices and unique perspectives.
- Have opportunities to critique, contribute to, and improve current conditions in media and society.
The minor program also includes a capstone course featuring relevant internship service learning placement, or multi-media project possibilities.
Program-Level Learning Goals
The Gender and Media minor provides a course of study designed for students interested in a combination of theory and practice perspectives on the representation and production of gender in the media.
- Students will apply technical skills as media producers with the ability to add their own critical voices and unique perspectives.
- Students will also demonstrate critical thinking skills that enable them to critique and improve current conditions of media production and consumption.
- Students will articulate, create, examine, inform, and improve systemic and individual power dynamics of the contemporary landscape for gender and media.
Students in any major interested in the Gender and Media minor are encouraged to take one of the foundational courses listed below:
- 01:988:202 Women’s and Gender Studies (Gender, Culture and Representation)
- 04:567:215 Journalism and Media Studies (Gender, Race, and Class in the Media)
Students must achieve a grade of C or better in their chosen foundational course to before declaring the Gender and Media minor.
To begin pursuing success with a Gender & Media Minor, consider these resources:
- Declaration Process
- Degree Requirements
- Gender and Media Courses
- Contact the Gender and Media Program
Students interested in the Gender and Media minor are encouraged to schedule an advising appointment to discuss plans for completing the full program on schedule.