Professional Development Studies

Professional Development Studies

Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.

PDS offers two non-credit professional online certificate programs: Public Relations and Business and Managerial Communication. 

PDS is currently developing a Digital Asset Management Certificate (DAM) and a Health Communication Certificate. The DAM certificate will be available in the Fall 2019.

PDS Current Classes 

Strategic Communication Planning sign

Strategic Communication Planning

Instructor: Leo Bottary
Dates: July 29 - August 25, 2019

Our Strategic Communication Planning course provides students with the skills necessary to create effective messaging while forming goals to advance a company or brand. You will learn how to think and act strategically. You will gain a working knowledge of tools and techniques to develop an action plan and select the best media to communicate your plan.

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Crisis and Reputation Management

Instructor: Richard Dool
Dates: July 29 - August 25, 2019

This course offers participants with an interest in organizational communications, public relations, or journalism the opportunity to gain insight into the practice of crisis communications. The primary goal of the course is to expose participants to the realities and demands associated with managing organizational communications across a range of crisis situations. The course will review case studies, best practices in the field, common methods, and call upon participants to execute the strategies learned.