Giving Back Through Public Relations

Giving Back Through Public Relations image

Course Dates
July 1 - July 28, 2019

Course Instructor
Alysia Lew

  • How can you use good community service to get good PR for your company?
  • Would you buy a product from a company you didn’t trust?
  • How do you build awareness of your company beyond your products?
  • Is it possible to give back to the communities and get publicity even if your company has had negative publicity?
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Even if a company has amazing products, consumers are increasingly starting to turn their backs on those that aren’t good corporate citizens, which is why Corporate Social Responsibility (CSR) is not a “nice to have," it’s a “must have." It’s the role of PR pros to ensure a company is true to its word and is truly being a great corporate citizen.

This course is a unique view of the impact PR can have on a company’s reputation and bottom line and why organizations are in a place where giving back is critical to a company’s success.

Why Rutgers SC&I
Professional Development Studies?

 

  • Our online courses are designed to allow you to complete the course work on your time and schedule.
  • As opposed to self-paced programs, our instructor-led online learning provides direct interaction and feedback.
  • Affordability - At only $795 ($715.50 with a discount), only a fraction of the cost of comparable programs.