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Digital Asset Management Certificate

Overview of the Online Digital Asset Management (DAM) Certificate

Digital content surrounds us in our professional and personal lives. The digital media boom has opened a flood of rich media content including photos, video files, audio clips, animations, and many others that have become components of organizational assets. Organizing, classifying, and retrieving these assets for use is a challenge for organizations today.

DAM is the practice of making such content accessible and available for all stakeholders within and beyond an organization. From corporations to museums, the need for effective management and retrieval of digital artifacts continues to evolve and grow.

Digital Asset Management graphic

Coming Fall 2019!

Whether you are new to DAM, or a seasoned veteran looking for advanced and continuing professional education, the upcoming Digital Asset Management (DAM) Certificate program is for you. The DAM Certificate program is available online only.

You will learn from courses that cover such topics as:

  • Metadata
  • Workflows and Creative Operations
  • Governance
  • Data quality
  • Archive and retention
  • Continuous Improvement/Maintenance, including Organizational capacity
  • Metrics and Measurement (evaluation)
  • DAM scalability
  • Data migration
  • Application orchestration and IT landscape interoperability
  • Launching Enterprise DAM
  • Rights and Intellectual Propery issues
  • Using the DAM Maturity model for ongoing growth

Rutgers’ DAM certificate program is targeted for:

  • DAM professionals working in the field wanting additional education
  • Information professionals
  • People interested in a career change to information management
  • Technical professionals who work with data 

Coming in Fall 2019, the Digital Asset Management Certificate offers:

  • Non-credit professional education courses directly applicable to DAM success
  • Online asynchronous delivery
  • Instructor-led courses by DAM experts
  • Six four-week-long courses to complete certificate (single courses available)

For more information about this program, please fill out the inquiry form on this page or contact Regina Efimchik, Professional Development Studies Director, at