Future Leaders Program

SC&I offers a special master’s cohort program that features a 15-month accelerated graduate degree with a focus on high potential public relations practitioners.

The cohort is a perfect fit for those individuals who are currently in the first decade of their career in public relations at an agency, corporation, brand or organization.

The application period is open for enrollment in the graduate program’s first cohort, which will begin studies in January 2021. Applications must be submitted by December 1, 2020.

To view a video about the Future Leaders Program, please visit this link. 

For more information on the program or application, please contact MCM Program Director Richard Dool.

Program Elements:

  • MCM Coursework
  • Accreditation in Public Relations (APR) certification Workshop
  • Networking Events
    • Hosted by a Nominating Organization (1 per session)
  • Professional Skills Workshops/Conferences (1 per session)
    • Spring 2021
    • Summer 2021
    • Fall 2021
    • Spring 2022
  • Program Colloquium and Dinner
  • Program “Sponsors”
    • e.g. PR Council, Arthur Paige Society, PR Week

Approach:

  • Cohort Style
  • Blended, Hybrid Model

Program Requirements:

  • 36 credits
  • Immersion Experience
  • Capstone Project

Courses:

  • Communication Ethics
  • PR History and the Modern World: Evolution from Earned Media to PESO
  • PR Strategy
  • PR Research
  • PR Management
  • PR Effectiveness: The Use of Analytics
  • Crisis Communication
  • Social Media
  • Persuasion and Advocacy
  • Effective Presentations
  • Immersion Experience
  • Capstone

Course Mapping

Session

Courses

Start: January 2020

Spring '21

Communication Ethics
PR History and the Modern World
PR Strategy

Program Kick-off Weekend
Friday 6-9 p.m
Saturday 9 a.m.–3 p.m.
Comm Ethics Online
PR Strategy – Online
PR History Weekend Course (3)

Fall ‘21

Immersion Experience
Persuasion and Advocacy

Immersion – project
P&A – Online (4 Weeks)

Spring ‘22

PR Management
PR Research
PR Effectiveness

PR Management – online
PR Research – Hybrid
PR Effectiveness – Weekend/Hybrid

Winter ‘21

Crisis Communication

4 Weeks online

Fall ‘22

Social Media
Effective Presentations
Capstone

Social Media – online
Capstone – Advising
Effective Presentations – Hybrid (Weekend and Online)
Graduation: May 2022
Colloquium Event