Smart Public Relations Measurement

Smart Public Relations Measurement

Course Dates
February 1 - 28, 2021

Course Instructor
Brenda Sheridan

  • How do you measure PR?
  • What types of tools do you use to measure? Do you have metrics in place?
  • Are you concerned about spending money on measurement?
  • How do you identify insights and turn into successful campaign?
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Today’s PR professional has the opportunity to practice much more than media relations; thanks to the blending of digital with traditional media, we not only have more ways to reach our audiences, we have more ways to measure the outcomes of our efforts as well. But far too many professionals are still wary of measurement. The truth is, it’s not tough, it doesn’t have to be complicated and, when done right, it can shine new light on how your strategy is working (or not). This course will teach you the strategic approach to putting an effective measurement program in place that supports business objectives, even if you’re on a shoestring budget.

Why Rutgers SC&I
Professional Development Studies?


  • Our online courses are designed to allow you to complete the course work on your time and schedule.
  • As opposed to self-paced programs, our instructor-led online learning provides direct interaction and feedback.
  • Affordability - At only $795 ($715.50 with a discount), only a fraction of the cost of comparable programs.