Social Media Strategies

Social Media Strategies

Course Dates
May 31 - June 26, 2022

Course Instructor
Brenda Sheridan

  • Who is your social media audience?
  • What content is meaningful to your social media audience?
  • Do you understand the power of social media influencers?
  • How can you utilize social media strategies to advance your organization’s goals?
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Companies today cannot afford to view social media through a traditional lens or with only tactical methods. Their approach must be strategic and include customized stories and meaningful content to share through new media channels. Stakeholders want direct engagement and to actively take part in conversations and collaboration with their favorite brands. Participants will learn how the approach to public relations and communications has changed, beginning with incorporating social media into the public relations planning process.

Why Rutgers SC&I
Professional Development Studies?


  • Our online courses are designed to allow you to complete the course work on your time and schedule.
  • As opposed to self-paced programs, our instructor-led online learning provides direct interaction and feedback.
  • Affordability - At only $795 ($715.50 with a discount), only a fraction of the cost of comparable programs.