Delve deeply into the advanced fundamentals of people, processes, and technology to ensure that your creative operations instill a seamless flow into the workflow. We look at Creative Operations as a "platform" that works across the content lifecycle - from creation to asset and lifecycle management encompasses discussions on project intake, establishing a robust scope of work, optimizing your teams, looking at data interoperability, and more. The meaning of the words "end to end" keeps changing - and this module sets the stage for today's best thinking on this.
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Advanced Creative Operations Silver Certificate
Overview
The Advanced Creative Operations Silver Certificate aims to equip students with the necessary tools for advancing their careers and strategically innovating Creative Operations teams and organizations. Through this 12-week certificate program, participants will acquire the skills to grow professionally, assess and maximize the potential of their people, processes, and technologies, lead effective in-house teams, and optimize Creative Operations.
This program is tailored to support ongoing growth, evolution, and transformation of Creative Operations, aligning with business and client needs. It focuses on keeping teams engaged, creative, and well-resourced through both short- and long-term strategies.
Topics covered include best practices, challenges, and opportunities related to developing and evolving an optimized, efficient, and agile organization. Instructors, all esteemed professionals in advanced creative operations, will share their experiences, insights, and ideas on agility, team management, communication, collaboration, creativity, quality, budgeting, data and metrics, ROI, and more.
Program Details
Prerequisite
To be eligible for the program, participants must show professional proficiency in Creative Operations and have at least three years of experience working in this field. Individuals who have successfully completed the Rutgers Digital Asset Management Bronze Certificate will be deemed qualified for enrollment.
Key Learning Objectives
These objectives aim to provide a comprehensive understanding of DAM principles, implementation strategies, and leadership skills throughout the four modules of the Advanced Creative Operations Silver Certificate Program.
- Innovation and Optimization in Creative Ops – the big picture and innovations in today’s creative operations
- Building the ability to articulate a clear and compelling vision for leadership and show RoI for Creative Operations
- Embracing AI and Automation Effectively – and managing the hype cycle
- Shaping your People and Culture to create an inclusive, diverse and rewarding environment
- Building effective strategic creative partnerships
- Creative Tech Stack Strategy, Review, Selection and Implementation Plans
- Being ready for the ever-evolving asset and types and digital demands
- Increasing Communication and Collaboration with internal and external partners
- Attracting, and retaining, tomorrow’s talent across the in-house team
- Utilizing and Evolving Data and Metrics
- Governance and creating a Center of Excellence for Creative Operations
- Career and professional directional insights
What you will gain
Module 1
Module 2
With your foundational elements reviewed and more deeply understood, what comes next? This module centers on advancing your creative operations, encompassing reviews of your tech stack, the selection and implementation of tools, refining partnerships, and enhancing communication and collaboration. It guides the transition from good to better and best states, with a focus on developing a strategic plan to achieve those objectives.
Module 3
In the third module, our attention shifts to the broader perspective of advancing and innovating your creative operations and in-house agencies toward the "ideal" state. This involves discussions on demonstrating return on investment (ROI), constructing a longer-term strategy, effectively "managing up," collaborating with leadership to articulate a compelling narrative about Creative Ops, fostering a strategic mindset, striving to secure a seat at the leadership table, cultivating an agile team and process, and more.
Upon Completion, You Will Earn
- Creative Operations Silver Certificate
- Creative Operations Silver Digital Badge
- Continuing Education Units- CEU’s
- Transcript
- Invitation to our next Stepping Stone event
