Exploration of the uses of experimental, descriptive, historical-critical, and field-research approaches to the study of communication.
Upon successful completion of this course, students will be able to:
- Demystify the process of conducting communication research and the nature of research design and methods.
- Understand the process of inquiry—how research projects are born, developed, and conducted.
- Critically analyze the statistics and ‘facts’ that are presented in our media, and by our friends, family, and teachers.
- Appreciate how academic research, properly conducted, can be relevant to and inform the processes of our own lives and understandings of the world around us.