Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate

Program Cohort, Registration, and Cost
Cohort and Registration Deadlines Early Bird Registration Program Cost
Fall: Sept. 30 - Dec. 30, 2024 | Registration deadline: Sept. 27, 2024 Save 15%: Register by Sept. 13, 2024, and enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month
Winter: Jan. 13 - April 6, 2025 | Registration deadline: Jan. 10, 2025 Save 15%: Register by Dec. 22, 2024, and enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month
Spring: April 7 - June 29, 2025 | Registration deadline: April 4, 2025 Save 15%: Register by Mar. 21, 2025, and enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month

Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate Overview

The Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12-week certificate program designed to provide a practical grounding in Artificial Intelligence fundamentals, strategy, and its application for DAM. You'll gain the skills and knowledge you need to lead well-informed program planning and scoping to identify the opportunities of AI in DAM by understanding how AI can support your organization’s goals.

Learn to use artificial intelligence to assess and improve your organization's DAM processes and results. Learn different ways AI can be used in DAM, including automatic tagging and categorization, content search and discovery, recommendations and personalization, workflow automation, risk mitigation, analytics, and reporting. Review case studies of how other organizations have used AI to improve their DAM.

By completing this certificate, you'll be able to develop a plan to introduce new or better artificial intelligence capabilities to your organization to improve overall DAM effectiveness. You'll also gain insights to navigate the rapidly evolving landscape of AI and emerge as a leader in the field.

This silver certificate is valuable for professionals in any industry who use or plan to use artificial intelligence in conjunction with DAM to manage their digital assets. It is also valuable for organizations looking to upskill overall capabilities to improve the value of existing DAM workflows.

Begin your journey today.

Who will Benefit from the Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate?  

The DAM and AI Silver Certificate is designed for those with current professional fluency in DAM operations and a minimum of three years' experience working in DAM or its immediate adjacencies or who have earned the Rutgers Digital Asset Management Bronze Certificate.

What You Will Gain from Completing the Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate

You'll develop a sound conceptual understanding of AI and Digital Asset Management through an asset management lens that focuses on connecting critical concepts to deliver measurable results. The Fundamentals of AI and Digital Asset Management will teach you how to use AI to improve content organization, management, and distribution processes.

You'll discover how to integrate key AI strategies into management and leadership insights that support your organization’s goals in AI and DAM: Leading Change and Workflow Transformation. You'll dive into the trends, applications, benefits, and risks associated with AI-Enabled Workflow Strategies and explore the origins, evolution, and limitations of AI to implement it effectively in your organization.

Key Learning Objectives

  • Build the ability to articulate a clear and compelling vision for how AI and DAM can be used to achieve organizational goals.
  • Evaluate the potential benefits and risks of using AI in DAM, and develop a plan to mitigate risks and maximize benefits.
  • Implement AI solutions in your DAM that are aligned with your organization's goals and objectives
  • Develop understanding of fundamental concepts of AI and DAM
  • Identify the different ways that AI can be used to improve DAM efficiency, impact, and insights
  • Establish a comprehensive plan for using AI to improve your organization's DAM ROI
  • Monitor and evaluate the performance of AI solutions in your DAM
  • Develop strategic communication skills to convey the value and limitations of AI and DAM

Meet the Instructional Team

Getting Started

How do I register and pay?
  • Create an account in Ancor if do not already have one.
  • Once you've created an account, use the links provided by your CPS program coordinator to add the program to your cart.

Pay in full:

  • If you have an early registration discount, it will automatically apply once you add your program to the cart.
  • Enter your payment information and submit.
What payment options are available?

It’s quick and easy! Registration is on a first-come, first-served basis.

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Many employers support the upskilling costs of this certificate program. Connect with your human resources department to understand your organization’s policy, and reach out to regarding your next step.

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Once you enroll in the program, a member of the CPS team will provide you with a link to the program and course registration. You may purchase this certificate’s bundled tuition savings or the monthly course rate. Online registration is completed with a credit or debit card. Registration is complete when your credit or debit card information is processed.

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Step 1: Apply here
Step 2: Your application will come to our department for certification.
Step 3: Once you are certified and SallieMae approves your loan, reach out to to complete your registration.

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You may be eligible if you are unemployed and a New Jersey resident. Please get in touch with your local NJ One Stop Center to apply for funding. This certificate is approved by NJTOPPS.

Students within Continuing and Professional Studies are not considered matriculated Rutgers University students and therefore are not eligible for Rutgers University’s financial aid.

What will I receive upon completion?
  • Digital Asset Management (DAM) and Artificial Intelligence (AI) Certificate Badge
  • Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate
  • Transcript
  • Letter of Certification of Continuing Education Units
  • Invitation to our next Stepping Stone event


For program questions or to register: