Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM for GLAM) Silver Certificate

The Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM for GLAM) Silver Certificate is a 12-week certificate program that delves deeply into the principles and practices integral to organizing, preserving, and sharing digital assets and collections. You’ll gain a holistic understanding of key strategies, including file standards, metadata utilization, workflow optimization, quality control, storage hierarchies, monitoring, and format migration.

The curriculum places a significant emphasis on fostering collaboration through integrating collaborative tools, empowering you to enhance teamwork, streamline workflows, and elevate the processes within your institution. Hone your abilities in fundamentals such as metadata management, version control, and rights management. Learn practical insights into the implementation of preservation and conservation techniques, ensuring the safeguarding of digital heritage assets for the benefit of future generations. Drawing on economic and staffing perspectives, review real-world case studies and critically assess the sustainability of different approaches.

By completing this certificate, you’ll emerge with a well-rounded proficiency in digital asset management and possess a forward-looking mindset, ready to navigate the uncertain demands of the future within your work environment.

This silver certificate is valuable for professionals working in galleries, libraries, archives, museums, and performing arts organizations who plan to excel in the dynamic landscape of digital asset management.

The DAM for GLAM Silver Certificate is designed for those with current professional fluency in DAM operations and a minimum of three years' experience working in DAM or its immediate adjacencies or who have earned the Rutgers Digital Asset Management Bronze Certificate.

• GLAM sector Digital Asset Managers and DAM coordinators who play an ever-more central role in creating, curating, and growing the role of Digital Asset Management at your institution
• Marketing, public relations, event management, and allied professionals responsible for the institution's brand management, control, and development
• Educational outreach, visitor services, and public-facing staff who need information at their fingertips to share institutional resources for the global educational communities or locally for tour and service help
• Development officers and donor relations practitioners with demands to use digital assets in all aspects of funding cycles, from solicitation throughout reporting and board and donor meetings
• Registrars, curators, art handlers, and rights/permissions administrators who can use DAM to enhance rich media assets, ease everyday workflows, establish better audit trails, and amplify the processes of open-linked data to more deeply connect the collections to the almost infinite number of use cases
• Retail store and publishing staff who wish to streamline everyday operations and greatly extend the reach of commercial operations

In DAM Principles and Practices for Galleries, Libraries, Archives, Museums, and Performing Arts (GLAMP) and Rights for DAM within Galleries, Libraries, Archives, Museums, and Performing Arts (GLAMP), you’ll acquire specialized knowledge and a deep understanding of the principles and practices essential for organizing, preserving, and disseminating digital collections in the galleries, libraries, archives, museums, and performing arts sector. In Asset Lifecycle Management, you will develop advanced skills crucial for effective content curation, such as metadata management, asset transformation, open linked data, version control, and rights management. You’ll possess a comprehensive framework for navigating the complete digital asset lifecycle.

• Acquire a comprehensive understanding of intellectual property laws, encompassing copyright, trademark, and licensing regulations for rights for DAM within the GLAM landscape.
• Develop proficiency in applying standardized rights metadata schemas and vocabularies to digital assets, ensuring transparent documentation and tracking of usage rights, permissions, and restrictions. Establish streamlined workflows for acquiring, documenting, and verifying rights clearance, minimizing legal risks, and ensuring compliance with licensing agreements. Implement access controls and usage policies within DAM systems to enforce rights restrictions, safeguard intellectual property, and prevent unauthorized use or distribution of digital assets.
• Cultivate expertise in creating and managing metadata specific to GLAM assets, ensuring accurate categorization and efficient retrieval within digital repositories.
• Familiarize yourself with and implement best practices for digital preservation, including strategies for format migration, metadata normalization, and long-term storage to safeguard GLAM collections. Additionally, devise strategies to balance user access requirements with preservation goals, ensuring equitable access to digital GLAM collections while maintaining integrity and security. Explore collaborative frameworks and partnerships to enhance the curation, dissemination, and engagement of GLAM assets through digital platforms and community-driven initiatives.
• Explore collaborative frameworks and partnerships to enhance the curation, dissemination, and engagement of GLAM assets through digital platforms and community-driven initiatives.
• Acknowledge prevalent standards and methodologies utilized in creating enduring digital assets.
• Evaluate the attributes of incoming digital assets and associated metadata to identify potential long-term challenges. Develop a storage strategy focused on safeguarding against the loss of valuable assets. Collaborate with users to generate new files derived from legacy assets.

For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169