Basic principles and policies of public relations and advertising; includes history, development, ethics, roles, functions, media selection methods, and message strategies of public relations.
Upon successful completion of this course, students will be able to:
- Review the theoretical foundations of public relations by studying rhetorical theory, resource dependency theory, stakeholder theory, persuasion theory and agenda setting theory.
- Study cases which help us understand various successful and poor public relations campaigns and tactics.
- Use theoretical concepts to gain insights into PR campaigns and public events
- Develop professional-level writing skills required in the practice of public relations and become familiar with the rhetorical and communication theories and practices governing writing techniques.