Provides a critical understanding of advertising's role in society. Examines the history of advertising, the commercial and social aspects of the messages conveyed by ads, and the advertising industry's influence on social relations and institutions, such as journalism. The basic orientation of the course is to study consumer media culture (advertising, public relations, and branded space) as a form unique to modern society.
Upon successful completion of this course, students will be able to:
- Reason critically when discussing advertising.
- Demonstrate and exercise an independence of thought.
- Respond to issues identified by others in the course.
- Research, summarize and develop an argument.
- Deploy analytic strategies for interpreting ad texts.
- Develop their skills of exegesis and critique.
- Develop a greater command of a range of presentation skills.
- Gain experience in conducting research, using at least one of a range of methodological approaches and drawing on a variety of sources, including academic and industry generated material.
- Learned to work both independently and collaboratively, effectively managing their time.