Historical development of mass media institutions and the role of media in society. Particular attention to news, government regulation, effects, economics, emerging technologies, and audience dynamics.
REQUIRED TEXTBOOK: Media and Culture by Campbell, Martin, and Fabos. Twelfth Edition or Eleventh Edition Update or Eleventh Edition.
The ISBN number for the book is 978-1-319-10285-2.
EBook available at http://www.macmillanlearning.com/Catalog/product/mediaculture-eleventhedition-campbell
Upon successful completion of this course, students will be able to:
- Examine the history and development of print and telecommunications media, and relate them to the publics they serve.
- Describe how the attributes of media contribute to the communication of information, and explore their political and economic contexts.