Denise Anderson, Ph.D. was named the AVP of Strategic Communications in August 2016. She is responsible for overall branding and strategic marketing for the university including advertising, promotion, printed materials, special projects, integrated marketing communication campaigns, publications, etc. Prior to her current position, she was the assistant vice president of marketing and branding. Anderson was also the director of strategic initiatives for two federal grants awarded to NJIT – the health information technology grant that created the New Jersey Health Information Technology Extension Center (NJ-HITEC) in 2010 and an economic development grant (WIRED) in 2008 that established North Jersey Partners. In both cases, she successfully established these brands from logo design to the execution of a comprehensive strategic integrated marketing communication plan.
Anderson was an assistant professor the Richard Stockton College of NJ before relocating to the Netherlands (2005-07). She was also employed by Lucent Technologies/AT&T for 12 years holding a number of positions, including New Jersey State Director of Global Public Affairs.
Anderson is an adjunct professor at the Rutgers University School of Communication and Information teaching a variety of courses in communications as well as an online integrated marketing communications course for professionals. She graduated Phi Beta Kappa from Rutgers College with a BA in communication. She holds an MBA in marketing from Montclair State University, and a Ph.D. in information policy and technology from the Rutgers Graduate School.
Anderson serves on the Board of Directors for the Monmouth Park Charity Fund as well as volunteers with Holiday Express. In addition, she is an ambassador for Fulfill of Monmouth and Ocean Counties and a member of the Integrated Strategic Marketing and Gala Committees. She served on the Board of Directors for Fulfill for six years from 2008 to 2014.