Denise Anderson, Ph.D. is the Associate Vice President of the Office Strategic Communications at New Jersey Institute of Technology. She is responsible for overall branding and strategic marketing for the university including advertising, promotion, printed materials, special projects, integrated marketing communication campaigns, digital and social media, website, public relations, media relations and editorial content. Prior to her current position, she was the assistant vice president of marketing and branding. Anderson was also the director of strategic initiatives for two federal grants awarded to NJIT – the health information technology grant that created the New Jersey Health Information Technology Extension Center (NJ-HITEC) in 2010 and an economic development grant (WIRED) in 2008 that established North Jersey Partners. In both cases, she successfully established these brands from logo design to the execution of a comprehensive strategic integrated marketing communication plan.
Anderson was an assistant professor the Richard Stockton College of NJ before relocating to the Netherlands (2005-07). She was also employed by Lucent Technologies/AT&T for 12 years holding a number of positions, including New Jersey State Director of Global Public Affairs.
Anderson graduated Phi Beta Kappa from Rutgers College with a BA in communication. She holds an MBA in marketing from Montclair State University, and a Ph.D. in information policy and technology from the Rutgers Graduate School. Anderson serves on the Board of Directors for the Girl Scouts of the Jersey Shore. She also is an ambassador for the FoodBank of Monmouth and Ocean Counties (FBMO) and a member of the Integrated Strategic Marketing and Gala Committees. She served on the Board of Directors for FBMO for six years from 2008 to 2014.