August 2025 - News Articles

Don’t Let Vacations Tank Your Reputation: Why Every Company Needs a Crisis Communication Plan

I teach PR professionals about crisis communication planning at Rutgers University (it’s a terrific, thorough certificate program on this matter), and one of the common threads is that few of these communication leaders are part of business continuity planning, and they can be wanting for details just like any other stakeholder. Yet, they will probably be the ones needed to communicate issues and outcomes. That creates a problem.